Rascasse Audience Intelligence

Smino Audience in United States

A data profile of the people who buy, follow and care about Smino in United States — modelled from more than twelve digital signal sources. Smino has an estimated audience of 279,468 people in United States.

#1160among Singer-songwriter in United States#12537among Person in United States#7316in Music & Radio

The average Smino fan in United States is 31.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include Calum Scott, Fifth Harmony, Leona Lewis, with strongest over-indexing on Calum Scott (62.03× the country average).

Demographically, the Smino audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smino fan in United States is balanced, around 31.3 years old, with strong Indulgence tendencies and a notable affinity for Calum Scott.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smino profile in United States.

Audience size
279K
in United States
Gender
50.3%♀
49.7% male
Age
31.3
average years
Country rank
#50117
Person in United States
Fig. 01

Search interest · 12-month trend

-68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smino fans

50.3% are female, 49.7% are male, average age 31.3.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Smino audience in United States
MetricValue
Female50.3%
Male49.7%
Average age31.3
Estimated audience size279,468
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Smino audience in United States
Age bracketShare%
16-1942%
20-2923%
30-3915%
40-4911%
50+9%
Fig. 04

Worldwide distribution

52.6%

of the worldwide Smino audience comes from United States.

Worldwide audience distribution share by country for Smino
CountryShare
United States52.6%
Switzerland28.2%
Germany4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smino audience in United States is strongest.

Fig. 05

Top regions by affinity

Smino fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~30K2.17×
02Washington, District of Columbia~3K2.12×
03Missouri~10K1.88×
04Maryland~10K1.79×
05Virginia~10K1.55×
06North Carolina~20K1.53×
07California~60K1.42×
08Illinois~20K1.42×
09Colorado~8K1.35×
10Louisiana~6K1.21×
11Texas~40K1.17×
12South Carolina~7K1.15×
13Tennessee~9K1.14×
14Alabama~6K1.14×
15Connecticut~4K1.08×
16Michigan~10K1.07×
17Delaware~1K1.07×
18Arizona~9K1.06×
19Indiana~8K1.05×
20New York~20K1.04×
21Nevada~4K1.04×
22Mississippi~3K1.04×
23Massachusetts~8K0.99×
24Florida~30K0.98×
25Oregon~4K0.97×
26Rhode Island~1K0.95×
27Vermont<1K0.95×
28Pennsylvania~10K0.94×
29Arkansas~3K0.94×
30Alaska<1K0.94×
31South Dakota<1K0.93×
32North Dakota<1K0.93×
33Ohio~10K0.92×
34Montana~1K0.92×
35Washington~7K0.91×
36Minnesota~5K0.91×
37New Jersey~9K0.90×
38Oklahoma~4K0.90×
39West Virginia~2K0.89×
40Maine~1K0.89×
41Kansas~3K0.88×
42New Mexico~2K0.88×
43Nebraska~2K0.88×
44Hawaii~1K0.88×
45New Hampshire~1K0.88×
46Idaho~2K0.87×
47Kentucky~4K0.83×
48Wisconsin~5K0.82×
49Iowa~3K0.82×
50Utah~3K0.80×
Fig. 06

Affinity by region

Affinity by region — Smino, United States
0.80×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smino audience
#·InterestCategoryAffinity×
01Calum ScottMusic & Radio62.03×
02Leona LewisMusic & Radio54.24×
03Fifth HarmonyMusic & Radio43.93×
04Freddie GibbsMusic & Radio37.01×
05Jessie JMusic & Radio33.43×
06Metro BoominMusic & Radio22.57×
07Bridgit MendlerMovies & TV20.08×
08Lil Uzi VertMusic & Radio19.78×
09Bryson TillerMusic & Radio17.17×
10Fat JoeMusic & Radio16.87×
11Big Time RushMovies & TV16.00×
12ASAP RockyMusic & Radio14.43×
13Mac MillerMusic & Radio11.91×
14Jaden SmithMovies & TV9.51×
15Zara LarssonMusic & Radio7.80×
16Family carCars & Mobility7.25×
17Air JordanFashion & Accessoires6.59×
18Megan FoxMovies & TV5.96×
19Drop shippingShopping4.17×
20Google DriveTechnology & Electronics2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smino audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.22×
Family OrientationCONSERVATISM2.07×
Price SensitivityPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smino audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.56×
IndividualismJOY0.79×
SpiritualityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smino have in United States?

Smino has an estimated audience of 279,468 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Smino fans?

50.3% of Smino fans are female, 49.7% are male, with an average age of 31.3 years.

03

Which brands do Smino fans like most?

Smino fans show strongest brand affinity for Calum Scott (62.03×), Fifth Harmony (43.93×), and Leona Lewis (54.24×) over the country average.

04

Where do Smino fans live in United States?

Smino fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Georgia (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Smino fans also like?

Beyond Smino itself, the audience over-indexes on Fifth Harmony (43.93×), Leona Lewis (54.24×), ASAP Rocky (14.43×), and Freddie Gibbs (37.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Smino audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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