South China Morning Post Audience in United States

Name: South China Morning Post — United States
Creator: Rascasse
License: https://rascasse.com/terms/

South China Morning Post logo

South China Morning Post has an estimated audience of 1,931,113 people in United States. 64.8% are female, 35.2% are male, average age 38.8. Top regions: California, New York, Texas.

The average South China Morning Post fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of South China Morning Post fans

Demographic split for South China Morning Post audience in United States
Metric	Value
Female	64.8%
Male	35.2%
Average age	38.8
Estimated audience size	1,931,113

Top regions in United States

Top regions ranked by reach for South China Morning Post in United States
Region	Reach	Affinity
California	458,149	2.16×
New York	183,304	1.7×
Texas	139,068	0.84×
Florida	106,743	0.82×
Massachusetts	85,289	2.24×
Virginia	82,829	1.76×
Pennsylvania	66,053	1.02×
Washington	65,299	1.69×
Illinois	64,505	1.0×
New Jersey	53,698	1.09×
Maryland	45,909	1.38×
Ohio	44,063	0.74×
Arizona	42,668	1.08×
Washington, District of Columbia	38,224	6.59×
North Carolina	37,531	0.65×
Georgia	34,238	0.58×
Michigan	34,223	0.68×
Missouri	27,819	0.89×
Indiana	27,252	0.77×
Oregon	25,312	1.14×
Colorado	24,884	0.82×
Minnesota	23,051	0.83×
Hawaii	21,379	2.58×
Nevada	19,388	1.04×
Tennessee	18,121	0.47×
Connecticut	18,111	0.94×
Wisconsin	17,965	0.62×
Utah	14,270	0.83×
Kentucky	12,550	0.52×
New Hampshire	12,480	1.64×
South Carolina	11,188	0.39×
Alabama	10,869	0.4×
Oklahoma	10,571	0.49×
Louisiana	10,303	0.41×
Kansas	8,689	0.57×
New Mexico	8,574	0.89×
Idaho	8,245	0.85×
Rhode Island	6,977	1.14×
Iowa	5,872	0.37×
Mississippi	5,794	0.36×
Arkansas	5,490	0.35×
Maine	4,310	0.62×
Nebraska	3,602	0.37×
Vermont	2,994	0.88×
Alaska	2,864	0.69×
South Dakota	2,738	0.61×
Montana	2,635	0.49×
West Virginia	2,551	0.28×
Wyoming	2,450	0.86×
Delaware	2,044	0.38×

Worldwide distribution

Worldwide audience distribution share by country for South China Morning Post
Country	Share
United States	24.3%
China	16.6%
Hong Kong	13.3%

See South China Morning Post audiences in other countries

More Newspaper audiences in United States

Daily Mail (29,908,619)
USA Today (29,601,747)
The New York Times (22,809,718)
New York Post (21,865,356)
The Washington Post (18,987,096)

How to read this data

Audience size is the estimated number of people in United States who actively search for South China Morning Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.