Southlake, Texas Audience in United States

Southlake, Texas logo

Southlake, Texas has an estimated audience of 765,261 people in United States. 65.6% are female, 34.4% are male, average age 39.4. Top regions: Texas, Oklahoma, Georgia. Top brand affinities: Nebraska, George Mikan, JBS USA, James Stewart, Jr., Rafael Lovato Jr..

The average Southlake, Texas fan in United States is 39.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Oklahoma, Georgia. Top brand affinities include Nebraska, George Mikan, JBS USA, with strongest over-indexing on Nebraska (8.83× the country average). Demographically, the Southlake, Texas audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 15 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Southlake, Texas fans

Demographic split for Southlake, Texas audience in United States
MetricValue
Female65.6%
Male34.4%
Average age39.4
Estimated audience size765,261

Audience persona

The typical Southlake, Texas fan in United States is more female, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Nebraska.

Top regions in United States

Top regions ranked by reach for Southlake, Texas in United States
RegionReachAffinity
Texas573,94614.82×
Oklahoma80,3799.46×
Georgia60,6272.57×
California40,3710.48×
Florida26,3700.51×
Indiana19,9231.43×
Virginia15,9640.86×
Illinois14,1670.56×
New York12,7590.3×
Michigan11,7130.59×
North Carolina11,6480.51×
Kansas9,0641.5×
Louisiana8,1360.82×
Maryland7,4660.57×
Washington7,0350.46×
Alabama6,4730.61×
Tennessee6,1050.4×
New Jersey6,0980.31×
Hawaii6,0371.84×
Colorado5,9800.5×
Arkansas5,4190.86×
Missouri5,3150.43×
Pennsylvania5,1400.2×
Ohio5,0820.22×
Minnesota4,9850.45×
Arizona4,8460.31×
Massachusetts4,7400.31×
Oregon4,5380.52×
Wisconsin4,3760.38×
South Carolina3,7960.33×
Nevada3,1510.43×
Utah2,6860.39×
Kentucky2,6750.28×
Nebraska2,6570.69×
Mississippi2,5030.4×
Iowa2,4340.39×
Connecticut1,8720.24×
New Mexico1,6060.42×
Washington, District of Columbia1,2290.53×
Idaho1,1920.31×
New Hampshire8510.28×
West Virginia7750.22×
Alaska7730.47×
Montana6740.32×
Maine6670.24×
South Dakota6650.38×
North Dakota6480.41×
Wyoming6270.55×
Rhode Island6160.25×
Vermont6060.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southlake, Texas audience
BrandAffinityCategory
Nebraska8.83×Travel & Leisure
George Mikan3.32×Sports
JBS USA1.94×Food & Beverages
James Stewart, Jr.3.29×Sports
Rafael Lovato Jr.2.52×Sports
Mount Nemrut1.52×Travel & Leisure
Droop-E1.98×Music & Radio
J. B. Holmes1.5×Sports
Naval Air Engineering Station Lakehurst2.38×
Alexandr Dolgopolov2.15×Sports
Liceo de Cagayan University2.78×Business & Career
Dabboo Ratnani1.59×Internet & Social Media
Ile de La Réunion Tourisme (IRT)2.55×Travel & Leisure
JBoss Enterprise SOA Platform1.79×
Butik Hamil4.63×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southlake, Texas audience
TraitClusterScore
Family OrientationCONSERVATISM1.19
TraditionCONSERVATISM1.14
DIY MentalityTHRILL1.13
Community OrientationOPEN1.12
Quality AwarenessPREMIUM1.12
Risk AppetiteTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Southlake, Texas
CountryShare
United States92.4%
Canada3.1%
United Kingdom2.9%

See Southlake, Texas audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Southlake, Texas have in United States?

Southlake, Texas has an estimated audience of 765,261 people in United States, concentrated in Texas and Oklahoma.

What is the gender split and age of Southlake, Texas fans?

65.6% of Southlake, Texas fans are female, 34.4% are male, with an average age of 39.4 years.

Which brands do Southlake, Texas fans like most?

Southlake, Texas fans show strongest brand affinity for Nebraska (8.83×), George Mikan (3.32×), and JBS USA (1.94×) over the country average.

Where do Southlake, Texas fans live in United States?

Southlake, Texas fans in United States are most concentrated in Texas (reach 573,946), Oklahoma (reach 80,379), and Georgia (reach 60,627). These three regions account for the largest share of the active audience.

What other brands do Southlake, Texas fans also like?

Beyond Southlake, Texas itself, the audience over-indexes on George Mikan (3.32×), JBS USA (1.94×), James Stewart, Jr. (3.29×), and Rafael Lovato Jr. (2.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southlake, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.