Rascasse Audience Intelligence

Strictly Come Dancing Audience in United States

A data profile of the people who buy, follow and care about Strictly Come Dancing in United States — modelled from more than twelve digital signal sources. Strictly Come Dancing has an estimated audience of 463,629 people in United States.

#42among TV show in United States#3368among Movie / TV Show / Series in United States#3747in Sports

The average Strictly Come Dancing fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Category: Sports · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strictly Come Dancing profile in United States.

Audience size
464K
in United States
Gender
68.0%♀
32.0% male
Age
40.0
average years
Country rank
#38294
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strictly Come Dancing viewers

68.0% are female, 32.0% are male, average age 40.0.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Strictly Come Dancing audience in United States
MetricValue
Female68.0%
Male32.0%
Average age40.0
Estimated audience size463,629
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Strictly Come Dancing audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4922%
50+22%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Strictly Come Dancing audience comes from United States.

Worldwide audience distribution share by country for Strictly Come Dancing
CountryShare
United Kingdom81.3%
United States4.4%
Ireland3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strictly Come Dancing audience in United States is strongest.

Fig. 05

Top regions by affinity

Strictly Come Dancing fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K5.16×
02Massachusetts~20K1.72×
03New York~40K1.66×
04Vermont~1K1.55×
05Connecticut~7K1.45×
06New Jersey~20K1.29×
07Nevada~5K1.22×
08Washington~10K1.12×
09Maryland~9K1.10×
10Alabama~7K1.09×
11Florida~30K1.07×
12Maine~2K1.07×
13Alaska~1K1.05×
14Arizona~10K1.03×
15Wisconsin~7K1.03×
16Minnesota~7K1.02×
17New Hampshire~2K1.02×
18Illinois~20K0.99×
19Indiana~8K0.96×
20Oregon~5K0.96×
21Rhode Island~1K0.96×
22Pennsylvania~10K0.95×
23North Carolina~10K0.94×
24Hawaii~2K0.94×
25California~50K0.92×
26Virginia~10K0.89×
27Iowa~3K0.89×
28Louisiana~5K0.88×
29Arkansas~3K0.88×
30Michigan~10K0.87×
31North Dakota<1K0.86×
32Delaware~1K0.85×
33South Dakota<1K0.85×
34West Virginia~2K0.84×
35Kentucky~5K0.83×
36Utah~3K0.83×
37Nebraska~2K0.83×
38Ohio~10K0.82×
39Tennessee~8K0.82×
40Montana~1K0.82×
41Idaho~2K0.78×
42South Carolina~5K0.77×
43Missouri~6K0.75×
44Oklahoma~4K0.75×
45New Mexico~2K0.75×
46Georgia~10K0.74×
47Kansas~3K0.74×
48Mississippi~3K0.73×
49Colorado~5K0.71×
50Texas~30K0.70×
Fig. 06

Affinity by region

Affinity by region — Strictly Come Dancing, United States
0.70×1.00×5.16×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Strictly Come Dancing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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