Swamp Audience in United States

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Swamp has an estimated audience of 5,920,239 people in United States. 42.3% are female, 57.7% are male, average age 45.4. Top regions: California, Florida, Texas. Top brand affinities: WESH, Diane Sawyer, Israeli cuisine, Jbc, Astellas Pharma.

The average Swamp fan in United States is 45.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include WESH, Diane Sawyer, Israeli cuisine, with strongest over-indexing on WESH (1.61× the country average). Demographically, the Swamp audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Tradition, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Swamp fans

Demographic split for Swamp audience in United States
MetricValue
Female42.3%
Male57.7%
Average age45.4
Estimated audience size5,920,239

Audience persona

The typical Swamp fan in United States is more male, around 45.4 years old, with strong Tradition tendencies and a notable affinity for WESH.

Top regions in United States

Top regions ranked by reach for Swamp in United States
RegionReachAffinity
California777,7691.19×
Florida669,8741.67×
Texas663,7421.3×
New York340,9181.03×
Georgia234,1771.28×
Louisiana230,3613.02×
North Carolina206,0241.16×
Illinois192,5910.98×
Pennsylvania189,5390.95×
Virginia172,9051.2×
Ohio159,7140.88×
New Jersey144,5230.96×
Michigan133,1570.86×
Washington130,8271.1×
South Carolina119,4801.34×
Massachusetts114,7920.98×
Tennessee111,3030.94×
Arizona108,3020.9×
Maryland105,8381.04×
Indiana102,2800.95×
Alabama92,7901.12×
Missouri82,5850.87×
Colorado80,7350.87×
Minnesota73,4940.87×
Wisconsin70,7270.79×
Oregon70,4401.04×
Kentucky68,2040.92×
Mississippi63,5941.3×
Oklahoma63,1630.96×
Utah55,3641.04×
Connecticut52,6330.89×
Nevada52,4760.92×
Arkansas49,3821.01×
Kansas39,6320.85×
Iowa39,5570.81×
New Mexico26,6350.9×
Idaho24,4200.82×
Nebraska24,1600.81×
Hawaii24,1280.95×
West Virginia23,7220.86×
New Hampshire18,6920.8×
Maine18,5540.87×
Washington, District of Columbia18,4731.04×
Rhode Island15,8830.84×
Montana11,2770.69×
Delaware11,1760.68×
South Dakota10,2400.75×
Alaska10,0900.8×
North Dakota9,7540.8×
Vermont8,1150.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swamp audience
BrandAffinityCategory
WESH1.61×Movies & TV
Diane Sawyer1.7×Movies & TV
Israeli cuisine1.51×Food & Beverages
Jbc3.2×Kids & Family
Astellas Pharma1.62×Health
Apostrophe1.51×Literature
WKMG-TV1.74×Movies & TV
cake decorating shop1.69×Food & Beverages
Argenteuil2.09×Travel & Leisure
Ubrique1.85×Travel & Leisure
WildFly1.74×
JCLU Forever3.64×Fashion & Accessoires
Menina Cachos1.61×
Urla, İzmir1.5×Travel & Leisure
bysTaXx2.1×Internet & Social Media
University of Caxias do Sul2.56×Business & Career
Jbeil District2.67×
İz Bırakan Sözler1.67×
Sunway College Johor Bahru2.72×Business & Career
JBK Horse Shows2.17×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swamp audience
TraitClusterScore
TraditionCONSERVATISM1.5
DIY MentalityTHRILL1.19
IndividualismJOY1.14
Need for SecurityCONSERVATISM1.14
Community OrientationOPEN1.08
Family OrientationCONSERVATISM1.04

Worldwide distribution

Worldwide audience distribution share by country for Swamp
CountryShare
United States83.9%
France4.7%
Japan2.6%

See Swamp audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Swamp have in United States?

Swamp has an estimated audience of 5,920,239 people in United States, concentrated in California and Florida.

What is the gender split and age of Swamp fans?

42.3% of Swamp fans are female, 57.7% are male, with an average age of 45.4 years.

Which brands do Swamp fans like most?

Swamp fans show strongest brand affinity for WESH (1.61×), Diane Sawyer (1.7×), and Israeli cuisine (1.51×) over the country average.

Where do Swamp fans live in United States?

Swamp fans in United States are most concentrated in California (reach 777,769), Florida (reach 669,874), and Texas (reach 663,742). These three regions account for the largest share of the active audience.

What other brands do Swamp fans also like?

Beyond Swamp itself, the audience over-indexes on Diane Sawyer (1.7×), Israeli cuisine (1.51×), Jbc (3.2×), and Astellas Pharma (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swamp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.