The Cult Audience in United States

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The Cult has an estimated audience of 406,499 people in United States. 53.6% are female, 46.4% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Winemaking, Israel, Monmouth County, New Jersey, Home Delivery, Dog breed.

The average The Cult fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Winemaking, Israel, Monmouth County, New Jersey, with strongest over-indexing on Winemaking (30.03× the country average). Demographically, the The Cult audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of The Cult fans

Demographic split for The Cult audience in United States
MetricValue
Female53.6%
Male46.4%
Average age40.2
Estimated audience size406,499

Audience persona

The typical The Cult fan in United States is balanced, around 40.2 years old, with strong Extroversion tendencies and a notable affinity for Winemaking.

Top regions in United States

Top regions ranked by reach for The Cult in United States
RegionReachAffinity
California66,1031.48×
Texas32,9440.94×
Florida23,9670.87×
New York17,2900.76×
Washington13,7211.68×
Pennsylvania13,659
Ohio13,1751.05×
Illinois12,2270.9×
Michigan12,1991.15×
North Carolina11,7590.96×
Georgia10,5330.84×
Arizona9,7961.18×
Virginia9,1930.93×
Massachusetts8,6861.08×
Tennessee8,4241.03×
Oregon8,2601.77×
New Jersey7,7310.75×
Colorado7,4551.16×
Indiana6,7730.91×
Missouri6,3750.97×
Wisconsin6,2981.03×
Minnesota6,1521.06×
Maryland5,5630.8×
South Carolina5,3850.88×
Kentucky5,2401.03×
Louisiana4,9250.94×
Alabama4,8350.85×
Oklahoma4,3770.97×
Nevada4,1181.05×
Utah3,7751.04×
Connecticut3,7190.91×
Arkansas3,5081.05×
Iowa3,0650.92×
Kansas2,8470.89×
Mississippi2,5010.75×
Idaho2,2881.12×
New Mexico2,1661.06×
New Hampshire1,9811.24×
Nebraska1,9640.96×
Maine1,6891.16×
West Virginia1,6670.88×
Hawaii1,2750.73×
Montana1,2571.12×
Rhode Island1,1740.91×
Alaska8831.02×
Delaware8720.78×
Washington, District of Columbia8570.7×
North Dakota8140.97×
South Dakota7470.8×
Vermont7040.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Cult audience
BrandAffinityCategory
Winemaking30.03×Food & Beverages
Israel7.82×Travel & Leisure
Monmouth County, New Jersey26.95×Travel & Leisure
Home Delivery6.62×Food & Beverages
Dog breed2.32×Pets & Animals
Elsword30×Games
JibJab10.2×Internet & Social Media
Husson University54.37×Business & Career
Hideo Nomo24.51×Sports
Ayrton Senna10.45×Sports
Jekalyn Carr14.85×Music & Radio
Scratching post7.04×Pets & Animals
Glue logic7.37×Technology & Electronics
The Perfect Guy (2015 film)15.51×Movies & TV
3D printing1.82×Technology & Electronics
Monogram2.76×Home & Garden
Nipsey Hussle4.18×Music & Radio
Yahoo Sports Fantasy5.05×
Hednesford165.27×Travel & Leisure
charvel guitars20.55×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Cult audience
TraitClusterScore
ExtroversionTHRILL1.39
IndulgenceJOY1.27
IndividualismJOY1.26
Design AffinityPREMIUM1.25
Community OrientationOPEN1.21
MindfulnessBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for The Cult
CountryShare
United States30.4%
United Kingdom15.0%
Germany6.9%

See The Cult audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does The Cult have in United States?

The Cult has an estimated audience of 406,499 people in United States, concentrated in California and Texas.

What is the gender split and age of The Cult fans?

53.6% of The Cult fans are female, 46.4% are male, with an average age of 40.2 years.

Which brands do The Cult fans like most?

The Cult fans show strongest brand affinity for Winemaking (30.03×), Israel (7.82×), and Monmouth County, New Jersey (26.95×) over the country average.

Where do The Cult fans live in United States?

The Cult fans in United States are most concentrated in California (reach 66,103), Texas (reach 32,944), and Florida (reach 23,967). These three regions account for the largest share of the active audience.

What other brands do The Cult fans also like?

Beyond The Cult itself, the audience over-indexes on Israel (7.82×), Monmouth County, New Jersey (26.95×), Home Delivery (6.62×), and Dog breed (2.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Cult. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.