The Henry Ford Audience in United States

The Henry Ford logo

The Henry Ford has an estimated audience of 397,009 people in United States. 52.9% are female, 47.1% are male, average age 48.4. Top regions: Michigan, Ohio, Illinois. Top brand affinities: Laguna (province), JTV (Indonesia), Minnesota, Sinaloa, Better Off Dead (film).

The average The Henry Ford fan in United States is 48.4 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Illinois. Top brand affinities include Laguna (province), JTV (Indonesia), Minnesota, with strongest over-indexing on Laguna (province) (17.81× the country average). Demographically, the The Henry Ford audience skews balanced with an average age of 48.4, and over-indexes on personality traits such as Community Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: POI · Subtype: Charity

Demographics of The Henry Ford fans

Demographic split for The Henry Ford audience in United States
MetricValue
Female52.9%
Male47.1%
Average age48.4
Estimated audience size397,009

Audience persona

The typical The Henry Ford fan in United States is balanced, around 48.4 years old, with strong Community Orientation tendencies and a notable affinity for Laguna (province).

Top regions in United States

Top regions ranked by reach for The Henry Ford in United States
RegionReachAffinity
Michigan297,75732.74×
Ohio18,5371.52×
Illinois8,2150.62×
California7,0740.16×
Florida6,7100.25×
New York6,4740.29×
Texas6,4050.19×
Indiana5,9120.82×
Pennsylvania5,4430.41×
Wisconsin3,2010.54×
North Carolina3,1160.26×
Virginia3,0260.31×
Georgia2,7480.22×
Tennessee2,5500.32×
Kentucky2,3480.47×
New Jersey2,0670.2×
Maryland1,9940.29×
Massachusetts1,9630.25×
Missouri1,8480.29×
Minnesota1,6400.29×
Arizona1,6030.2×
Colorado1,5070.24×
Washington1,4740.19×
South Carolina1,1940.2×
Iowa1,1040.34×
Alabama1,0100.18×
Louisiana9770.19×
Oregon8750.19×
Oklahoma8480.19×
Kansas8380.27×
Arkansas8130.25×
Connecticut8120.2×
Mississippi7320.22×
Utah7120.2×
Nevada6850.18×
West Virginia6550.35×
Washington, District of Columbia6220.52×
Alaska6030.71×
Idaho5580.28×
New Hampshire5400.34×
Hawaii5330.31×
Montana5260.48×
New Mexico5260.26×
South Dakota5190.57×
North Dakota5050.62×
Wyoming4890.83×
Nebraska4880.25×
Rhode Island4810.38×
Maine4810.34×
Vermont4730.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Henry Ford audience
BrandAffinityCategory
Laguna (province)17.81×
JTV (Indonesia)8.75×
Minnesota2.07×Travel & Leisure
Sinaloa3.18×Travel & Leisure
Better Off Dead (film)2.14×Movies & TV
Brian Grazer4.18×Movies & TV
Parma1.88×Travel & Leisure
John Key2.99×Politics & Society
Just Cause 32.31×Games
Keynote (presentation software)2.55×Technology & Electronics
Davos1.7×Travel & Leisure
John Stuart Mill1.56×Politics & Society
Canino2.2×Travel & Leisure
Summer Days (And Summer Nights!!)2.49×Music & Radio
Gauri Khan1.55×Movies & TV
Rhodiola2.36×Health
Jbc2.3×Kids & Family
Chicago Stock Exchange1.93×Business & Career
Apostrophe1.68×Literature
Cagayan1.69×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Henry Ford audience
TraitClusterScore
Community OrientationOPEN1.71
DIY MentalityTHRILL1.68
TraditionCONSERVATISM1.43
Career OrientationPOWER1.39
IndividualismJOY1.36
TravellingTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for The Henry Ford
CountryShare
United States97.3%
Saudi Arabia1.5%
Germany0.2%

See The Henry Ford audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does The Henry Ford have in United States?

The Henry Ford has an estimated audience of 397,009 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of The Henry Ford fans?

52.9% of The Henry Ford fans are female, 47.1% are male, with an average age of 48.4 years.

Which brands do The Henry Ford fans like most?

The Henry Ford fans show strongest brand affinity for Laguna (province) (17.81×), JTV (Indonesia) (8.75×), and Minnesota (2.07×) over the country average.

Where do The Henry Ford fans live in United States?

The Henry Ford fans in United States are most concentrated in Michigan (reach 297,757), Ohio (reach 18,537), and Illinois (reach 8,215). These three regions account for the largest share of the active audience.

What other brands do The Henry Ford fans also like?

Beyond The Henry Ford itself, the audience over-indexes on JTV (Indonesia) (8.75×), Minnesota (2.07×), Sinaloa (3.18×), and Better Off Dead (film) (2.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Henry Ford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.