The Pretenders Audience in United States

The Pretenders has an estimated audience of 357,041 people in United States. 40.9% are female, 59.1% are male, average age 45.7. Top regions: California, Texas, New York. Top brand affinities: Tori Amos, Autism Awareness, Billy Idol, Diabetes mellitus awareness, Cat Stevens.

The average The Pretenders fan in United States is 45.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tori Amos, Autism Awareness, Billy Idol, with strongest over-indexing on Tori Amos (86.81× the country average). Demographically, the The Pretenders audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of The Pretenders fans

Demographic split for The Pretenders audience in United States
MetricValue
Female40.9%
Male59.1%
Average age45.7
Estimated audience size357,041

Audience persona

The typical The Pretenders fan in United States is more male, around 45.7 years old, with strong Tradition tendencies and a notable affinity for Tori Amos.

Top regions in United States

Top regions ranked by reach for The Pretenders in United States
RegionReachAffinity
California36,3270.93×
Texas23,4840.77×
New York18,8740.95×
Ohio16,9221.54×
Florida16,8590.7×
Washington12,5911.76×
Pennsylvania12,2581.02×
Illinois12,1611.02×
Massachusetts10,3571.47×
Minnesota9,4541.85×
Colorado9,1301.62×
Oregon8,8022.15×
Michigan8,3130.89×
New Jersey8,3070.91×
North Carolina8,2750.77×
Arizona8,0121.1×
Georgia6,9770.63×
Virginia6,9350.8×
Wisconsin6,4851.21×
Tennessee6,1390.86×
Indiana5,8930.9×
Missouri5,7961.01×
Maryland4,6050.75×
Kentucky4,4661×
Oklahoma4,4331.12×
Connecticut3,8721.08×
Alabama3,6980.74×
South Carolina3,5630.66×
Louisiana3,2480.71×
Nevada2,8090.81×
Kansas2,7400.97×
Iowa2,7140.92×
Utah2,5310.79×
Arkansas2,3310.79×
Nebraska2,0741.16×
Mississippi1,8690.64×
New Hampshire1,7361.23×
New Mexico1,6510.92×
Idaho1,6070.9×
Maine1,4861.16×
West Virginia1,3350.8×
Rhode Island1,1721.03×
Montana9891×
Washington, District of Columbia9870.92×
Hawaii9160.6×
Delaware8600.87×
Alaska7300.96×
South Dakota6880.83×
Vermont6731.07×
North Dakota6530.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Pretenders audience
BrandAffinityCategory
Tori Amos86.81×Music & Radio
Autism Awareness19.03×Health
Billy Idol38.39×Music & Radio
Diabetes mellitus awareness12.48×Health
Cat Stevens59.94×Music & Radio
PJ Harvey87.13×Music & Radio
Debbie Harry37.93×Music & Radio
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
The Cranberries33.37×Music & Radio
Zara Larsson17.26×Music & Radio
Tube top46.72×Fashion & Accessoires
Fleetwood Mac17.55×Music & Radio
Income tax13.19×Business & Career
Neil Diamond15.06×Music & Radio
Genesis (band)11.46×Music & Radio
Eurythmics58.63×Music & Radio
Dire Straits31.8×Music & Radio
Planet Fitness4.07×Sports
Suspenders30.76×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Pretenders audience
TraitClusterScore
TraditionCONSERVATISM1.88
SpiritualityBALANCE1.33
IndividualismJOY1.31
Community OrientationOPEN1.26
LGBTQ+ IdentityOPEN1.22
PatriotismCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for The Pretenders
CountryShare
United States35.5%
United Kingdom18.7%
Brazil8.6%

See The Pretenders audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does The Pretenders have in United States?

The Pretenders has an estimated audience of 357,041 people in United States, concentrated in California and Texas.

What is the gender split and age of The Pretenders fans?

40.9% of The Pretenders fans are female, 59.1% are male, with an average age of 45.7 years.

Which brands do The Pretenders fans like most?

The Pretenders fans show strongest brand affinity for Tori Amos (86.81×), Autism Awareness (19.03×), and Billy Idol (38.39×) over the country average.

Where do The Pretenders fans live in United States?

The Pretenders fans in United States are most concentrated in California (reach 36,327), Texas (reach 23,484), and New York (reach 18,874). These three regions account for the largest share of the active audience.

What other brands do The Pretenders fans also like?

Beyond The Pretenders itself, the audience over-indexes on Autism Awareness (19.03×), Billy Idol (38.39×), Diabetes mellitus awareness (12.48×), and Cat Stevens (59.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Pretenders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.