The Pretenders Audience in United States

The Pretenders logo

The Pretenders has an estimated audience of 357,041 people in United States. 40.9% are female, 59.1% are male, average age 45.7. Top regions: California, Texas, New York. Top brand affinities: Home Delivery, Stroud, Israel, REC TEC Grills, Guy Fieri.

The average The Pretenders fan in United States is 45.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home Delivery, Stroud, Israel, with strongest over-indexing on Home Delivery (13.32× the country average). Demographically, the The Pretenders audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of The Pretenders fans

Demographic split for The Pretenders audience in United States
MetricValue
Female40.9%
Male59.1%
Average age45.7
Estimated audience size357,041

Audience persona

The typical The Pretenders fan in United States is more male, around 45.7 years old, with strong Tradition tendencies and a notable affinity for Home Delivery.

Top regions in United States

Top regions ranked by reach for The Pretenders in United States
RegionReachAffinity
California36,3270.93×
Texas23,4840.77×
New York18,8740.95×
Ohio16,9221.54×
Florida16,8590.7×
Washington12,5911.76×
Pennsylvania12,2581.02×
Illinois12,1611.02×
Massachusetts10,3571.47×
Minnesota9,4541.85×
Colorado9,1301.62×
Oregon8,8022.15×
Michigan8,3130.89×
New Jersey8,3070.91×
North Carolina8,2750.77×
Arizona8,0121.1×
Georgia6,9770.63×
Virginia6,9350.8×
Wisconsin6,4851.21×
Tennessee6,1390.86×
Indiana5,8930.9×
Missouri5,7961.01×
Maryland4,6050.75×
Kentucky4,4661×
Oklahoma4,4331.12×
Connecticut3,8721.08×
Alabama3,6980.74×
South Carolina3,5630.66×
Louisiana3,2480.71×
Nevada2,8090.81×
Kansas2,7400.97×
Iowa2,7140.92×
Utah2,5310.79×
Arkansas2,3310.79×
Nebraska2,0741.16×
Mississippi1,8690.64×
New Hampshire1,7361.23×
New Mexico1,6510.92×
Idaho1,6070.9×
Maine1,4861.16×
West Virginia1,3350.8×
Rhode Island1,1721.03×
Montana9891×
Washington, District of Columbia9870.92×
Hawaii9160.6×
Delaware8600.87×
Alaska7300.96×
South Dakota6880.83×
Vermont6731.07×
North Dakota6530.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Pretenders audience
BrandAffinityCategory
Home Delivery13.32×Food & Beverages
Stroud87.13×Travel & Leisure
Israel3.57×Travel & Leisure
REC TEC Grills31.8×Sports
Guy Fieri6.33×Movies & TV
Hosei University46.72×Business & Career
Hideo Nomo24.59×Sports
KiwiCo9.01×Kids & Family
JibJab7.36×Internet & Social Media
Scratching post10.77×Pets & Animals
Nebraska Cornhuskers football4.12×Sports
Elsword18.54×Games
Winemaking4.71×Food & Beverages
Jesse Plemons3.25×Movies & TV
Glue logic7.66×Technology & Electronics
Nipsey Hussle4.28×Music & Radio
Ayrton Senna7.29×Sports
Cleveland Clinic4.08×Health
Yahoo Sports Fantasy4.94×
Columbia, Missouri6.27×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Pretenders audience
TraitClusterScore
TraditionCONSERVATISM1.88
SpiritualityBALANCE1.33
IndividualismJOY1.31
Community OrientationOPEN1.26
LGBTQ+ IdentityOPEN1.22
PatriotismCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for The Pretenders
CountryShare
United States35.5%
United Kingdom18.7%
Brazil8.6%

See The Pretenders audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does The Pretenders have in United States?

The Pretenders has an estimated audience of 357,041 people in United States, concentrated in California and Texas.

What is the gender split and age of The Pretenders fans?

40.9% of The Pretenders fans are female, 59.1% are male, with an average age of 45.7 years.

Which brands do The Pretenders fans like most?

The Pretenders fans show strongest brand affinity for Home Delivery (13.32×), Stroud (87.13×), and Israel (3.57×) over the country average.

Where do The Pretenders fans live in United States?

The Pretenders fans in United States are most concentrated in California (reach 36,327), Texas (reach 23,484), and New York (reach 18,874). These three regions account for the largest share of the active audience.

What other brands do The Pretenders fans also like?

Beyond The Pretenders itself, the audience over-indexes on Stroud (87.13×), Israel (3.57×), REC TEC Grills (31.8×), and Guy Fieri (6.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Pretenders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.