Rascasse Audience Intelligence

The Pretenders Audience in United States

A data profile of the people who buy, follow and care about The Pretenders in United States — modelled from more than twelve digital signal sources. The Pretenders has an estimated audience of 359,398 people in United States.

#10947among Person in United States#6320in Music & Radio

The average The Pretenders fan in United States is 45.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Debbie Harry, Billy Idol, Phil Collins, with strongest over-indexing on Debbie Harry (56.16× the country average).

Demographically, the The Pretenders audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Pretenders fan in United States is more male, around 45.7 years old, with strong Tradition tendencies and a notable affinity for Debbie Harry.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Pretenders profile in United States.

Audience size
359K
in United States
Gender
40.9%♀
59.1% male
Age
45.7
average years
Country rank
#44022
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Pretenders fans

40.9% are female, 59.1% are male, average age 45.7.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for The Pretenders audience in United States
MetricValue
Female40.9%
Male59.1%
Average age45.7
Estimated audience size359,398
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the The Pretenders audience in United States
Age bracketShare%
16-1912%
20-2911%
30-3913%
40-4928%
50+37%
Fig. 04

Worldwide distribution

35.7%

of the worldwide The Pretenders audience comes from United States.

Worldwide audience distribution share by country for The Pretenders
CountryShare
United States35.7%
United Kingdom19.4%
Brazil7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Pretenders audience in United States is strongest.

Fig. 05

Top regions by affinity

The Pretenders fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~7K1.83×
02Minnesota~8K1.57×
03Washington~10K1.50×
04Ohio~20K1.39×
05Colorado~8K1.39×
06Massachusetts~9K1.34×
07New Hampshire~2K1.30×
08Maine~2K1.26×
09Wisconsin~6K1.19×
10Vermont<1K1.18×
11Indiana~7K1.11×
12Connecticut~4K1.09×
13Rhode Island~1K1.08×
14Nebraska~2K1.05×
15Montana~1K1.05×
16Pennsylvania~10K1.04×
17Arizona~8K1.04×
18Oklahoma~4K1.04×
19Missouri~6K1.03×
20Kentucky~5K1.02×
21New Mexico~2K1.01×
22Alaska<1K1.01×
23Delaware<1K0.99×
24Idaho~2K0.97×
25Iowa~3K0.96×
26Kansas~3K0.96×
27Illinois~10K0.95×
28Michigan~9K0.94×
29North Dakota<1K0.94×
30West Virginia~2K0.93×
31South Dakota<1K0.93×
32New York~20K0.91×
33New Jersey~8K0.91×
34Washington, District of Columbia<1K0.91×
35California~40K0.90×
36Tennessee~6K0.90×
37Arkansas~3K0.87×
38Nevada~3K0.86×
39Utah~3K0.85×
40Virginia~7K0.84×
41North Carolina~9K0.81×
42Alabama~4K0.81×
43Maryland~5K0.79×
44South Carolina~4K0.77×
45Louisiana~4K0.77×
46Mississippi~2K0.77×
47Hawaii~1K0.76×
48Texas~20K0.73×
49Florida~20K0.73×
50Georgia~8K0.68×
Fig. 06

Affinity by region

Affinity by region — The Pretenders, United States
0.68×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Pretenders audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Pretenders audience
#·InterestCategoryAffinity×
01EurythmicsMusic & Radio80.48×
02Tori AmosMusic & Radio71.84×
03PJ HarveyMusic & Radio64.66×
04Cat StevensMusic & Radio57.87×
05Debbie HarryMusic & Radio56.16×
06Billy IdolMusic & Radio42.25×
07Elvis CostelloMusic & Radio39.97×
08Dire StraitsMusic & Radio28.73×
09Phil CollinsMusic & Radio26.87×
10SuspendersFashion & Accessoires25.81×
11Wham!Music & Radio25.09×
12Fleetwood MacMusic & Radio19.24×
13Cyndi LauperMusic & Radio18.24×
14Tom PettyMusic & Radio16.49×
15Bob DylanMusic & Radio16.17×
16Bruce SpringsteenMusic & Radio14.72×
17Neil DiamondMusic & Radio14.61×
18Scorpions (band)Music & Radio14.52×
19Zara LarssonMusic & Radio10.96×
20Genesis (band)Music & Radio10.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Pretenders audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Pretenders audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.91×
PatriotismCONSERVATISM1.79×
SpiritualityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Pretenders audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
Family OrientationCONSERVATISM0.73×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Pretenders have in United States?

The Pretenders has an estimated audience of 359,398 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Pretenders fans?

40.9% of The Pretenders fans are female, 59.1% are male, with an average age of 45.7 years.

03

Which brands do The Pretenders fans like most?

The Pretenders fans show strongest brand affinity for Debbie Harry (56.16×), Billy Idol (42.25×), and Phil Collins (26.87×) over the country average.

04

Where do The Pretenders fans live in United States?

The Pretenders fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Pretenders fans also like?

Beyond The Pretenders itself, the audience over-indexes on Billy Idol (42.25×), Phil Collins (26.87×), Tori Amos (71.84×), and Cat Stevens (57.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See The Pretenders audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Pretenders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →