Tia Mowry Audience in United States

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Tia Mowry has an estimated audience of 1,909,253 people in United States. 83.0% are female, 17.0% are male, average age 37.5. Top regions: Texas, California, Florida. Top brand affinities: Cryptic crossword, Jab Tak Hai Jaan, Elsword, Goop, Harlow.

The average Tia Mowry fan in United States is 37.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Cryptic crossword, Jab Tak Hai Jaan, Elsword, with strongest over-indexing on Cryptic crossword (31.39× the country average). Demographically, the Tia Mowry audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Tia Mowry fans

Demographic split for Tia Mowry audience in United States
MetricValue
Female83.0%
Male17.0%
Average age37.5
Estimated audience size1,909,253

Audience persona

The typical Tia Mowry fan in United States is more female, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for Cryptic crossword.

Top regions in United States

Top regions ranked by reach for Tia Mowry in United States
RegionReachAffinity
Texas211,8221.29×
California194,6040.93×
Florida144,5141.12×
New York120,4611.13×
Georgia116,4671.98×
North Carolina87,5221.52×
Illinois76,5021.2×
Pennsylvania76,4661.19×
Ohio69,6641.18×
Virginia61,1571.32×
Michigan60,0471.2×
Maryland58,7001.79×
New Jersey53,1941.1×
Tennessee50,2851.31×
Louisiana45,2941.84×
South Carolina44,4381.55×
Alabama43,7951.64×
Indiana42,2431.21×
Missouri34,2021.11×
Arizona34,1130.88×
Mississippi30,9011.96×
Massachusetts29,4920.78×
Washington24,9740.65×
Kentucky24,7331.03×
Oklahoma22,9011.08×
Wisconsin22,5100.78×
Colorado20,0310.67×
Minnesota19,9270.73×
Connecticut19,5661.02×
Nevada19,5611.06×
Arkansas19,2071.22×
Oregon12,9130.59×
Kansas12,5270.83×
Iowa10,6630.68×
Utah8,4780.5×
New Mexico7,4380.78×
Delaware7,3981.4×
Nebraska7,1870.75×
West Virginia6,7480.76×
Washington, District of Columbia6,6001.15×
Hawaii6,4990.79×
Idaho4,8850.51×
Rhode Island4,6100.76×
New Hampshire4,0430.54×
Maine3,6550.53×
South Dakota2,4700.56×
Montana2,4600.46×
North Dakota2,2280.57×
Alaska2,1470.53×
Vermont1,3390.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tia Mowry audience
BrandAffinityCategory
Cryptic crossword31.39×Technology & Electronics
Jab Tak Hai Jaan60.92×Movies & TV
Elsword28.04×Games
Goop6.72×Internet & Social Media
Harlow13.8×Travel & Leisure
No Escape (1994 film)12.63×Movies & TV
Grinch3.96×Movies & TV
Governor of Michigan7.14×Politics & Society
The Hooters23.93×Music & Radio
Wise Girl (film)93.79×Movies & TV
Wok4.93×Food & Beverages
TV Fanatic7.87×Movies & TV
Guitar pedalboard11.09×Music & Radio
Saving1.79×Business & Career
El Paso County, Colorado7.76×Travel & Leisure
Hickok4510.4×Internet & Social Media
Grace Slick5.1×Music & Radio
Hibachi4.37×Food & Beverages
Mortgage insurance2.45×Business & Career
headspace4.97×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tia Mowry audience
TraitClusterScore
Risk AppetiteTHRILL1.86
Luxury OrientationPREMIUM1.63
Family OrientationCONSERVATISM1.2
IndulgenceJOY1.12
Healthy LifestyleBALANCE1.11
ExtroversionTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Tia Mowry
CountryShare
United States68.1%
United Kingdom5.0%
Canada2.4%

See Tia Mowry audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Tia Mowry have in United States?

Tia Mowry has an estimated audience of 1,909,253 people in United States, concentrated in Texas and California.

What is the gender split and age of Tia Mowry fans?

83.0% of Tia Mowry fans are female, 17.0% are male, with an average age of 37.5 years.

Which brands do Tia Mowry fans like most?

Tia Mowry fans show strongest brand affinity for Cryptic crossword (31.39×), Jab Tak Hai Jaan (60.92×), and Elsword (28.04×) over the country average.

Where do Tia Mowry fans live in United States?

Tia Mowry fans in United States are most concentrated in Texas (reach 211,822), California (reach 194,604), and Florida (reach 144,514). These three regions account for the largest share of the active audience.

What other brands do Tia Mowry fans also like?

Beyond Tia Mowry itself, the audience over-indexes on Jab Tak Hai Jaan (60.92×), Elsword (28.04×), Goop (6.72×), and Harlow (13.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tia Mowry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.