Tonic (music) Audience in United States

Tonic (music) logo

Tonic (music) has an estimated audience of 851,861 people in United States. 61.8% are female, 38.2% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: MK, Northrop Grumman, Enfamil, Fast Five, Kingdom of Judah.

The average Tonic (music) fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MK, Northrop Grumman, Enfamil, with strongest over-indexing on MK (1.66× the country average). Demographically, the Tonic (music) audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Tonic (music) fans

Demographic split for Tonic (music) audience in United States
MetricValue
Female61.8%
Male38.2%
Average age35.6
Estimated audience size851,861

Audience persona

The typical Tonic (music) fan in United States is more female, around 35.6 years old, with strong Family Orientation tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Tonic (music) in United States
RegionReachAffinity
California90,1750.96×
Texas61,6670.84×
Florida46,6260.81×
New York44,7720.94×
Virginia41,0881.98×
Georgia25,4140.97×
Pennsylvania24,2260.84×
Illinois23,7750.84×
North Carolina20,7650.81×
Ohio20,4780.78×
Michigan17,0260.76×
New Jersey16,4400.76×
New Mexico15,0573.52×
Maryland14,9861.02×
Washington14,8950.87×
Tennessee14,7480.86×
Massachusetts14,6530.87×
Arizona14,5650.84×
Indiana14,0650.9×
Washington, District of Columbia12,6374.94×
Colorado11,4830.86×
Missouri10,6100.77×
Louisiana10,5500.96×
Alabama9,9480.84×
South Carolina9,7840.76×
Wisconsin9,7830.76×
Iowa9,0671.29×
Nevada8,7731.06×
Minnesota8,4560.69×
Connecticut8,0270.94×
Kentucky7,7200.72×
Mississippi7,3991.05×
Oregon7,2800.75×
Oklahoma7,0730.75×
Delaware6,4652.75×
Utah5,4960.72×
Arkansas5,0750.72×
Kansas4,4280.66×
Maine3,8261.25×
Nebraska3,2420.76×
New Hampshire3,1740.95×
Hawaii2,9140.8×
West Virginia2,9000.73×
Idaho2,8900.68×
Rhode Island1,8700.69×
Montana1,3180.56×
Alaska1,2280.67×
South Dakota1,1770.6×
Vermont1,1400.76×
North Dakota9500.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tonic (music) audience
BrandAffinityCategory
MK1.66×Music & Radio
Northrop Grumman2.21×Business & Career
Enfamil1.99×Kids & Family
Fast Five1.91×Movies & TV
Kingdom of Judah1.69×Politics & Society
Al Ahly SC1.65×Sports
Cachorros2.09×Pets & Animals
Celtic punk1.61×Music & Radio
Cachorros1.68×Pets & Animals
Cachoeira3.96×Travel & Leisure
Cachaça2.28×Food & Beverages
Assisi1.68×Travel & Leisure
All You Need Is Love2.2×Music & Radio
Cash Cab (U.S. game show)1.58×Movies & TV
Cake Craft and Decoration1.54×Food & Beverages
Hypnagogia1.69×Health
Generation Iron1.51×Movies & TV
Jbc2.15×Kids & Family
Ivana (singer)1.5×
Yip Man1.51×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tonic (music) audience
TraitClusterScore
Family OrientationCONSERVATISM1.8
TraditionCONSERVATISM1.58
IndividualismJOY1.29
Community OrientationOPEN1.27
SustainabilityBALANCE1.26
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Tonic (music)
CountryShare
United States13.6%
United Kingdom6.9%
Egypt4.9%

See Tonic (music) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Tonic (music) have in United States?

Tonic (music) has an estimated audience of 851,861 people in United States, concentrated in California and Texas.

What is the gender split and age of Tonic (music) fans?

61.8% of Tonic (music) fans are female, 38.2% are male, with an average age of 35.6 years.

Which brands do Tonic (music) fans like most?

Tonic (music) fans show strongest brand affinity for MK (1.66×), Northrop Grumman (2.21×), and Enfamil (1.99×) over the country average.

Where do Tonic (music) fans live in United States?

Tonic (music) fans in United States are most concentrated in California (reach 90,175), Texas (reach 61,667), and Florida (reach 46,626). These three regions account for the largest share of the active audience.

What other brands do Tonic (music) fans also like?

Beyond Tonic (music) itself, the audience over-indexes on Northrop Grumman (2.21×), Enfamil (1.99×), Fast Five (1.91×), and Kingdom of Judah (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tonic (music). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.