Vocaloid Audience in United States

Vocaloid logo

Vocaloid has an estimated audience of 975,681 people in United States. 19.8% are female, 80.2% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Natural rubber, Quick Hit Slots, Governor of Michigan, Vocal harmony.

The average Vocaloid fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Natural rubber, Quick Hit Slots, with strongest over-indexing on Israel (13.24× the country average). Demographically, the Vocaloid audience skews more male with an average age of 40.9, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Brand

Demographics of Vocaloid fans

Demographic split for Vocaloid audience in United States
MetricValue
Female19.8%
Male80.2%
Average age40.9
Estimated audience size975,681

Audience persona

The typical Vocaloid fan in United States is more male, around 40.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Vocaloid in United States
RegionReachAffinity
California147,8561.38×
Texas114,8791.37×
Florida77,5011.17×
New York54,2961×
Illinois38,3671.18×
Georgia33,2391.11×
Pennsylvania32,7251×
North Carolina30,9011.05×
Ohio29,5450.98×
Michigan26,6881.05×
Washington26,3061.34×
Virginia25,9371.09×
New Jersey23,2690.94×
Arizona20,9731.05×
Indiana18,6991.05×
Tennessee18,1080.93×
Massachusetts17,9650.93×
Maryland17,1961.03×
Missouri16,2211.03×
Oregon15,3791.38×
Colorado14,0600.91×
South Carolina13,9160.95×
Oklahoma13,8631.28×
Wisconsin13,3540.91×
Kentucky13,1961.08×
Minnesota12,8510.92×
Nevada12,0351.28×
Louisiana11,9660.95×
Alabama11,6840.86×
Utah9,9781.14×
Connecticut9,0920.93×
Arkansas8,4471.05×
Kansas7,8561.02×
Iowa7,1350.89×
Mississippi7,0870.88×
New Mexico5,3121.09×
Hawaii4,8511.16×
Idaho4,8130.98×
West Virginia4,7481.05×
Nebraska4,3470.89×
New Hampshire3,4640.9×
Maine3,2030.92×
Rhode Island2,6330.85×
Delaware2,3120.86×
Montana2,1140.78×
Washington, District of Columbia1,9240.66×
Alaska1,8350.88×
North Dakota1,6840.84×
South Dakota1,6610.74×
Vermont1,1760.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Vocaloid audience
BrandAffinityCategory
Israel13.24×Travel & Leisure
Natural rubber3.61×Cars & Mobility
Quick Hit Slots29.9×Games
Governor of Michigan10.81×Politics & Society
Vocal harmony6.45×Music & Radio
Grinch5.6×Movies & TV
Home construction1.88×Home & Garden
Hipster12.42×Politics & Society
Dog breed1.51×Pets & Animals
Combat sport2.03×Sports
Product design2.39×Business & Career
Edvard Grieg30.79×Literature
Wok7.81×Food & Beverages
Urban Outfitters2.19×Shopping
edureka37.47×Business & Career
Hibachi7.86×Food & Beverages
Wikia3.27×Internet & Social Media
Electrolyte4.46×Health
Goop5.04×Internet & Social Media
Google Home5.83×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Vocaloid audience
TraitClusterScore
LGBTQ+ IdentityOPEN5.08
Urban LifestyleOPEN1.76
Community OrientationOPEN1.76
Pet OwnershipJOY1.59
ExtroversionTHRILL1.56
Luxury OrientationPREMIUM1.51

Worldwide distribution

Worldwide audience distribution share by country for Vocaloid
CountryShare
United States30.7%
Japan12.3%
Brazil8.5%

See Vocaloid audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Vocaloid have in United States?

Vocaloid has an estimated audience of 975,681 people in United States, concentrated in California and Texas.

What is the gender split and age of Vocaloid fans?

19.8% of Vocaloid fans are female, 80.2% are male, with an average age of 40.9 years.

Which brands do Vocaloid fans like most?

Vocaloid fans show strongest brand affinity for Israel (13.24×), Natural rubber (3.61×), and Quick Hit Slots (29.9×) over the country average.

Where do Vocaloid fans live in United States?

Vocaloid fans in United States are most concentrated in California (reach 147,856), Texas (reach 114,879), and Florida (reach 77,501). These three regions account for the largest share of the active audience.

What other brands do Vocaloid fans also like?

Beyond Vocaloid itself, the audience over-indexes on Natural rubber (3.61×), Quick Hit Slots (29.9×), Governor of Michigan (10.81×), and Vocal harmony (6.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Vocaloid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.