Rascasse Audience Intelligence

Vocaloid Target Market in United States

A data profile of the people who buy, follow and care about Vocaloid in United States — modelled from more than twelve digital signal sources. Vocaloid has an estimated audience of 1,006,004 people in United States.

#2404among Brand in United States#3049in Music & Radio

The average Vocaloid fan in United States is 40.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Pokémon, Anime and manga fandom, with strongest over-indexing on International education (60.39× the country average).

Demographically, the Vocaloid audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vocaloid fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for International education.

Category: Music & Radio · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vocaloid profile in United States.

Audience size
1M
in United States
Gender
19.8%♀
80.2% male
Age
40.9
average years
Country rank
#23585
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Vocaloid

19.8% are female, 80.2% are male, average age 40.9.

Fig. 02

Gender split

19.8%
Female
80.2%
Male
Demographic split for Vocaloid audience in United States
MetricValue
Female19.8%
Male80.2%
Average age40.9
Estimated audience size1,006,004
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Vocaloid audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3917%
40-4921%
50+26%
Fig. 04

Worldwide distribution

30.9%

of the worldwide Vocaloid audience comes from United States.

Worldwide audience distribution share by country for Vocaloid
CountryShare
United States30.9%
Japan12.1%
Brazil8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vocaloid audience in United States is strongest.

Fig. 05

Top regions by affinity

Vocaloid customers by region in United States
#RegionReachAffinity×
01Texas~100K1.36×
02California~100K1.31×
03Washington~30K1.31×
04Oklahoma~10K1.26×
05Oregon~10K1.24×
06Nevada~10K1.21×
07Hawaii~5K1.16×
08Kentucky~10K1.15×
09Arizona~20K1.14×
10Virginia~30K1.11×
11Georgia~30K1.10×
12Alaska~2K1.10×
13Florida~70K1.09×
14Utah~10K1.09×
15New Mexico~5K1.09×
16Illinois~30K1.08×
17Indiana~20K1.06×
18North Carolina~30K1.04×
19Arkansas~8K1.04×
20West Virginia~5K1.04×
21Missouri~20K1.03×
22Maryland~20K1.02×
23New Jersey~20K1.01×
24Kansas~8K1.01×
25Pennsylvania~30K0.97×
26Ohio~30K0.97×
27Michigan~20K0.97×
28Louisiana~10K0.97×
29Idaho~5K0.97×
30Maine~3K0.95×
31Delaware~3K0.95×
32New York~50K0.94×
33South Carolina~10K0.94×
34Alabama~10K0.94×
35North Dakota~2K0.94×
36Tennessee~20K0.93×
37Massachusetts~20K0.91×
38Connecticut~9K0.91×
39Mississippi~7K0.91×
40Colorado~10K0.90×
41Minnesota~10K0.90×
42Rhode Island~3K0.90×
43Wisconsin~10K0.89×
44Iowa~7K0.88×
45Nebraska~4K0.88×
46New Hampshire~3K0.87×
47South Dakota~2K0.87×
48Montana~2K0.86×
49Vermont~1K0.81×
50Washington, District of Columbia~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Vocaloid, United States
0.68×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vocaloid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vocaloid audience
#·InterestCategoryAffinity×
01International educationBusiness & Career60.39×
02One-Punch ManLiterature26.52×
03Concept artArts & Culture20.94×
04PokémonGames18.92×
05Graphic novelLiterature12.65×
06Anime and manga fandomLiterature11.63×
07Collectible card gameGames9.95×
08Superhero fictionLiterature9.77×
09TokyoTravel & Leisure8.56×
10Apocalyptic and post-apocalyptic fictionLiterature8.55×
11Goth subcultureFashion & Accessoires8.50×
12Digital artArts & Culture8.04×
13Action role-playing gameGames7.29×
14DC ComicsLiterature7.00×
15SnowmobileCars & Mobility6.88×
16Millie Bobby BrownMovies & TV5.21×
17Action-adventure gameGames5.16×
18RadioTechnology & Electronics4.49×
19Mobile gameGames3.73×
20ComicsLiterature2.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vocaloid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vocaloid audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.07×
Community OrientationOPEN2.81×
Pet OwnershipJOY1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vocaloid audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Career OrientationPOWER0.80×
Quality AwarenessPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Vocaloid's target market in United States?

Vocaloid's target market in United States covers an estimated 1,006,004 people, concentrated in California and Texas.

02

What is the gender split and age of Vocaloid customers?

19.8% of the Vocaloid audience are female, 80.2% are male, with an average age of 40.9 years.

03

Which brands do Vocaloid fans like most?

Vocaloid fans show strongest brand affinity for International education (60.39×), Pokémon (18.92×), and Anime and manga fandom (11.63×) over the country average.

04

Where do Vocaloid fans live in United States?

Vocaloid fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Vocaloid fans also like?

Beyond Vocaloid itself, the audience over-indexes on Pokémon (18.92×), Anime and manga fandom (11.63×), One-Punch Man (26.52×), and Graphic novel (12.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Vocaloid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vocaloid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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