Wausau, Wisconsin Audience in United States
Wausau, Wisconsin has an estimated audience of 490,219 people in United States. 64.1% are female, 35.9% are male, average age 39.1. Top brand affinities: Mad About You, Tuscany, Julio Cesar Chavez Jr., Laguna (province), Aleksander Barkov, Jr..
Top brand affinities include Mad About You, Tuscany, Julio Cesar Chavez Jr., with strongest over-indexing on Mad About You (13.44× the country average). Demographically, the Wausau, Wisconsin audience skews more female with an average age of 39.1, and over-indexes on personality traits such as DIY Mentality, Community Orientation.
Category: Travel & Leisure · Type: POI
Demographics of Wausau, Wisconsin fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 39.1 |
| Estimated audience size | 490,219 |
Audience persona
The typical Wausau, Wisconsin fan in United States is more female, around 39.1 years old, with strong DIY Mentality tendencies and a notable affinity for Mad About You.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mad About You | 13.44× | Movies & TV |
| Tuscany | 2.22× | Travel & Leisure |
| Julio Cesar Chavez Jr. | 1.53× | Sports |
| Laguna (province) | 1.52× | |
| Aleksander Barkov, Jr. | 2.41× | Sports |
| John Key | 2.62× | Politics & Society |
| James Butler (American football) | 3.36× | Sports |
| Jbc | 2× | Kids & Family |
| Apostrophe | 1.57× | Literature |
| Chicago Stock Exchange | 1.71× | Business & Career |
| Ixtapa-Zihuatanejo International Airport | 1.67× | Travel & Leisure |
| Jamnalal Bajaj Institute of Management Studies | 1.78× | Business & Career |
| Left fielder | 1.56× | |
| JBM | 1.52× | Music & Radio |
| Bus Éireann | 1.72× | Cars & Mobility |
| Ke Buena México | 1.72× | Music & Radio |
| Brive-la-Gaillarde | 1.68× | |
| Pips, Chips & Videoclips | 2.66× | Music & Radio |
| WildFly | 1.67× | |
| FilmmakerIQ.com | 2.12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.26 |
| Community Orientation | OPEN | 1.15 |
| Family Orientation | CONSERVATISM | 1.13 |
| Career Orientation | POWER | 1.12 |
| Need for Security | CONSERVATISM | 1.09 |
| Individualism | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.4% |
| Germany | 0.6% |
| Italy | 0.0% |
See Wausau, Wisconsin audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wausau, Wisconsin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.