WMUR-TV Audience in United States
WMUR-TV has an estimated audience of 1,206,216 people in United States. 59.6% are female, 40.4% are male, average age 44.6. Top brand affinities: Alaska, Minnesota, Jc caylen, Google Analytics, Consequence (rapper).
Top brand affinities include Alaska, Minnesota, Jc caylen, with strongest over-indexing on Alaska (10.86× the country average). Demographically, the WMUR-TV audience skews more female with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Individualism.
Category: Movies & TV · Type: TV Channel
Demographics of WMUR-TV fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 44.6 |
| Estimated audience size | 1,206,216 |
Audience persona
The typical WMUR-TV fan in United States is more female, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for Alaska.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 10.86× | Travel & Leisure |
| Minnesota | 1.61× | Travel & Leisure |
| Jc caylen | 15.5× | Internet & Social Media |
| Google Analytics | 1.59× | Internet & Social Media |
| Consequence (rapper) | 2.09× | Music & Radio |
| Academy Award for Best Original Score | 3.49× | Movies & TV |
| John Key | 1.79× | Politics & Society |
| ixigo | 1.97× | Travel & Leisure |
| Louis IX of France | 1.87× | Politics & Society |
| Car of the Year | 1.77× | Cars & Mobility |
| Davao Region | 1.72× | Travel & Leisure |
| Jbc | 1.72× | Kids & Family |
| Golden Gate | 1.63× | Games |
| Iyaz | 1.52× | Music & Radio |
| JBM | 1.59× | Music & Radio |
| Jundiaí | 1.88× | Travel & Leisure |
| Bagdogra Airport | 1.91× | Travel & Leisure |
| Irapuato, Guanajuato | 1.97× | |
| Shunji Iwai | 1.56× | Movies & TV |
| Iya Villania | 1.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.03 |
| Individualism | JOY | 1.02 |
| Early Adopter Mentality | POWER | 1.02 |
| Community Orientation | OPEN | 1 |
| Sports Activity | POWER | 1 |
| Tradition | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.6% |
| China | 0.1% |
| Canada | 0.1% |
See WMUR-TV audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
How to read this data
Audience size is the estimated number of people in United States who actively search for WMUR-TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.