Wooster, Ohio Audience in United States
Wooster, Ohio has an estimated audience of 368,067 people in United States. 61.7% are female, 38.3% are male, average age 41.2. Top regions: Ohio, Pennsylvania, Michigan. Top brand affinities: Sinaloa, Israeli cuisine, Ixtapaluca, Ipsos, Summer Days (And Summer Nights!!).
The average Wooster, Ohio fan in United States is 41.2 years old, more female, and lives primarily in Ohio. The audience is concentrated in Ohio, Pennsylvania, Michigan. Top brand affinities include Sinaloa, Israeli cuisine, Ixtapaluca, with strongest over-indexing on Sinaloa (7.52× the country average). Demographically, the Wooster, Ohio audience skews more female with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Wooster, Ohio fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 41.2 |
| Estimated audience size | 368,067 |
Audience persona
The typical Wooster, Ohio fan in United States is more female, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for Sinaloa.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Ohio | 196,700 | 17.35× |
| Pennsylvania | 19,965 | 1.61× |
| Michigan | 18,400 | 1.91× |
| Indiana | 14,836 | 2.21× |
| Florida | 11,683 | 0.47× |
| Texas | 11,060 | 0.35× |
| New York | 10,228 | 0.5× |
| California | 10,186 | 0.25× |
| Illinois | 9,238 | 0.75× |
| West Virginia | 8,571 | 5× |
| Kentucky | 8,563 | 1.86× |
| North Carolina | 6,930 | 0.63× |
| Virginia | 6,076 | 0.68× |
| Georgia | 5,477 | 0.48× |
| Tennessee | 5,224 | 0.71× |
| Massachusetts | 3,909 | 0.54× |
| Missouri | 3,677 | 0.62× |
| Wisconsin | 3,588 | 0.65× |
| South Carolina | 3,346 | 0.6× |
| Maryland | 3,189 | 0.5× |
| Arizona | 3,044 | 0.41× |
| Colorado | 2,941 | 0.51× |
| New Jersey | 2,888 | 0.31× |
| Washington | 2,655 | 0.36× |
| Minnesota | 2,404 | 0.46× |
| Alabama | 2,098 | 0.41× |
| Iowa | 1,989 | 0.66× |
| Oklahoma | 1,751 | 0.43× |
| Kansas | 1,700 | 0.59× |
| Oregon | 1,692 | 0.4× |
| Louisiana | 1,357 | 0.29× |
| Connecticut | 1,279 | 0.35× |
| Arkansas | 1,275 | 0.42× |
| Nevada | 1,129 | 0.32× |
| Mississippi | 1,099 | 0.36× |
| Utah | 1,088 | 0.33× |
| Nebraska | 915 | 0.5× |
| Idaho | 768 | 0.42× |
| Washington, District of Columbia | 752 | 0.68× |
| Maine | 681 | 0.52× |
| New Hampshire | 665 | 0.46× |
| New Mexico | 647 | 0.35× |
| Rhode Island | 481 | 0.41× |
| South Dakota | 476 | 0.56× |
| Montana | 439 | 0.43× |
| Delaware | 395 | 0.39× |
| Hawaii | 378 | 0.24× |
| Vermont | 355 | 0.55× |
| Alaska | 327 | 0.42× |
| North Dakota | 274 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sinaloa | 7.52× | Travel & Leisure |
| Israeli cuisine | 8.12× | Food & Beverages |
| Ixtapaluca | 3.16× | Travel & Leisure |
| Ipsos | 2.59× | Business & Career |
| Summer Days (And Summer Nights!!) | 3.92× | Music & Radio |
| Grumman | 2.07× | Business & Career |
| Brive-la-Gaillarde | 4.96× | |
| Jbc | 1.53× | Kids & Family |
| Alsancak | 1.51× | |
| FilmmakerIQ.com | 1.63× | Movies & TV |
| Tonight with Boy Abunda | 1.55× | Movies & TV |
| Empire State College | 5.72× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.22 |
| Family Orientation | CONSERVATISM | 1.11 |
| Price Sensitivity | PREMIUM | 1.1 |
| Community Orientation | OPEN | 1.06 |
| Need for Security | CONSERVATISM | 1.05 |
| Individualism | JOY | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.3% |
| United Kingdom | 2.5% |
| Germany | 1.3% |
See Wooster, Ohio audiences in other countries
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Frequently asked questions
How many fans does Wooster, Ohio have in United States?
Wooster, Ohio has an estimated audience of 368,067 people in United States, concentrated in Ohio and Pennsylvania.
What is the gender split and age of Wooster, Ohio fans?
61.7% of Wooster, Ohio fans are female, 38.3% are male, with an average age of 41.2 years.
Which brands do Wooster, Ohio fans like most?
Wooster, Ohio fans show strongest brand affinity for Sinaloa (7.52×), Israeli cuisine (8.12×), and Ixtapaluca (3.16×) over the country average.
Where do Wooster, Ohio fans live in United States?
Wooster, Ohio fans in United States are most concentrated in Ohio (reach 196,700), Pennsylvania (reach 19,965), and Michigan (reach 18,400). These three regions account for the largest share of the active audience.
What other brands do Wooster, Ohio fans also like?
Beyond Wooster, Ohio itself, the audience over-indexes on Israeli cuisine (8.12×), Ixtapaluca (3.16×), Ipsos (2.59×), and Summer Days (And Summer Nights!!) (3.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Wooster, Ohio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.