WPLG Audience in United States
WPLG has an estimated audience of 1,408,122 people in United States. 57.4% are female, 42.6% are male, average age 41.6. Top regions: Florida, Georgia, New York. Top brand affinities: Home construction, WGN-TV, Israeli cuisine, The Godfather Part II, Bulacan.
The average WPLG fan in United States is 41.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, New York. Top brand affinities include Home construction, WGN-TV, Israeli cuisine, with strongest over-indexing on Home construction (2.04× the country average). Demographically, the WPLG audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of WPLG fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 41.6 |
| Estimated audience size | 1,408,122 |
Audience persona
The typical WPLG fan in United States is more female, around 41.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 1,056,092 | 33.38× |
| Georgia | 60,619 | 1.4× |
| New York | 38,196 | 0.49× |
| North Carolina | 34,320 | 0.81× |
| California | 30,282 | 0.2× |
| Texas | 29,760 | 0.25× |
| Tennessee | 26,810 | 0.95× |
| Pennsylvania | 22,910 | 0.48× |
| Virginia | 20,498 | 0.6× |
| Ohio | 18,112 | 0.42× |
| Michigan | 17,861 | 0.49× |
| South Carolina | 11,201 | 0.53× |
| Indiana | 11,097 | 0.43× |
| Maryland | 11,022 | 0.46× |
| Massachusetts | 10,440 | 0.38× |
| Illinois | 10,264 | 0.22× |
| New Jersey | 10,224 | 0.29× |
| Kentucky | 7,560 | 0.43× |
| Louisiana | 6,933 | 0.38× |
| Alabama | 6,786 | 0.34× |
| Washington | 6,455 | 0.23× |
| Nevada | 5,574 | 0.41× |
| Minnesota | 5,274 | 0.26× |
| Missouri | 5,047 | 0.22× |
| Arizona | 4,981 | 0.17× |
| Connecticut | 4,811 | 0.34× |
| Colorado | 4,791 | 0.22× |
| Wisconsin | 3,429 | 0.16× |
| Washington, District of Columbia | 3,209 | 0.76× |
| Rhode Island | 2,693 | 0.6× |
| Mississippi | 2,492 | 0.21× |
| Oregon | 2,201 | 0.14× |
| Oklahoma | 1,816 | 0.12× |
| West Virginia | 1,792 | 0.27× |
| Iowa | 1,746 | 0.15× |
| Montana | 1,732 | 0.44× |
| New Hampshire | 1,640 | 0.3× |
| Utah | 1,563 | 0.12× |
| Vermont | 1,506 | 0.61× |
| Delaware | 1,466 | 0.38× |
| Kansas | 1,226 | 0.11× |
| Arkansas | 1,214 | 0.1× |
| Maine | 1,161 | 0.23× |
| Nebraska | 964 | 0.14× |
| Alaska | 939 | 0.31× |
| New Mexico | 799 | 0.11× |
| Idaho | 797 | 0.11× |
| Hawaii | 761 | 0.13× |
| South Dakota | 684 | 0.21× |
| North Dakota | 666 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.04× | Home & Garden |
| WGN-TV | 1.66× | Movies & TV |
| Israeli cuisine | 1.96× | Food & Beverages |
| The Godfather Part II | 1.51× | Movies & TV |
| Bulacan | 1.58× | Travel & Leisure |
| Otto Graham | 1.67× | Sports |
| Ember.js | 1.86× | Technology & Electronics |
| FOX13 & myfoxtampabay.com | 1.7× | Movies & TV |
| cake decorating shop | 3.44× | Food & Beverages |
| Wael Jassar | 4.92× | Music & Radio |
| Coto de Caza, California | 1.92× | Travel & Leisure |
| Joe the Plumber | 1.74× | Politics & Society |
| Jebel Ali Free Zone | 2.3× | Business & Career |
| İznik | 1.53× | Travel & Leisure |
| iProspect | 1.59× | News |
| Cazorla | 2.28× | Sports |
| Rafael Lovato Jr. | 1.63× | Sports |
| James M. Cain | 1.52× | Literature |
| Puja (Buddhism) | 1.5× | Politics & Society |
| cazin.net | 1.57× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.73 |
| Quality Awareness | PREMIUM | 1.52 |
| Urban Lifestyle | OPEN | 1.19 |
| Indulgence | JOY | 1.17 |
| Early Adopter Mentality | POWER | 1.12 |
| Design Affinity | PREMIUM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 95.7% |
| Canada | 1.7% |
| United Kingdom | 1.0% |
See WPLG audiences in other countries
More Movies & TV audiences in United States
- Fox News Channel (112,808,022)
- NBC (88,487,061)
- CNN (83,890,105)
- CBS (64,911,558)
- Peacock (52,578,556)
Frequently asked questions
How many fans does WPLG have in United States?
WPLG has an estimated audience of 1,408,122 people in United States, concentrated in Florida and Georgia.
What is the gender split and age of WPLG fans?
57.4% of WPLG fans are female, 42.6% are male, with an average age of 41.6 years.
Which brands do WPLG fans like most?
WPLG fans show strongest brand affinity for Home construction (2.04×), WGN-TV (1.66×), and Israeli cuisine (1.96×) over the country average.
Where do WPLG fans live in United States?
WPLG fans in United States are most concentrated in Florida (reach 1,056,092), Georgia (reach 60,619), and New York (reach 38,196). These three regions account for the largest share of the active audience.
What other brands do WPLG fans also like?
Beyond WPLG itself, the audience over-indexes on WGN-TV (1.66×), Israeli cuisine (1.96×), The Godfather Part II (1.51×), and Bulacan (1.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WPLG. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.