WRCB Audience in United States

WRCB logo

WRCB has an estimated audience of 649,597 people in United States. 65.4% are female, 34.6% are male, average age 40.6. Top regions: Tennessee, Georgia, Alabama. Top brand affinities: Gauri Khan, Cockpit, William F. Buckley, Jr., JBS USA, Ural Mountains.

The average WRCB fan in United States is 40.6 years old, more female, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Georgia, Alabama. Top brand affinities include Gauri Khan, Cockpit, William F. Buckley, Jr., with strongest over-indexing on Gauri Khan (6.45× the country average). Demographically, the WRCB audience skews more female with an average age of 40.6, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of WRCB fans

Demographic split for WRCB audience in United States
MetricValue
Female65.4%
Male34.6%
Average age40.6
Estimated audience size649,597

Audience persona

The typical WRCB fan in United States is more female, around 40.6 years old, with strong DIY Mentality tendencies and a notable affinity for Gauri Khan.

Top regions in United States

Top regions ranked by reach for WRCB in United States
RegionReachAffinity
Tennessee480,74736.89×
Georgia155,5977.78×
Alabama9,0531×
Florida7,8660.18×
North Carolina6,0940.31×
Washington3,1670.24×
Texas2,6150.05×
Indiana2,0270.17×
Louisiana1,9940.24×
Virginia1,6220.1×
New York1,5840.04×
California1,5120.02×
Kentucky1,2690.16×
Illinois1,1290.05×
South Carolina9720.1×
Mississippi9320.17×
Ohio8770.04×
Michigan8010.05×
Pennsylvania7870.04×
Colorado6860.07×
Wisconsin6270.06×
Oklahoma5400.07×
Arkansas5210.1×
Maryland5080.05×
Alaska4780.34×
Missouri4330.04×
Massachusetts4270.03×
Arizona3720.03×
Utah3580.06×
New Jersey3530.02×
Kansas3420.07×
West Virginia3420.11×
Iowa3250.06×
Nebraska3220.1×
Idaho3160.1×
Hawaii3020.11×
Montana2970.17×
Nevada2960.05×
South Dakota2940.2×
Oregon2920.04×
North Dakota2860.21×
New Hampshire2820.11×
Minnesota2800.03×
Wyoming2770.29×
Connecticut2750.04×
New Mexico2740.08×
Rhode Island2720.13×
Maine2720.12×
Vermont2680.23×
Delaware2440.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WRCB audience
BrandAffinityCategory
Gauri Khan6.45×Movies & TV
Cockpit2.32×Travel & Leisure
William F. Buckley, Jr.3.9×
JBS USA2.34×Food & Beverages
Ural Mountains1.77×Travel & Leisure
The Godfather Part II1.63×Movies & TV
Roy Wood, Jr.1.78×Movies & TV
JC Whitney1.61×Shopping
Jbc2.48×Kids & Family
Cachaça1.51×Food & Beverages
Junior Chamber International1.84×Politics & Society
Shepherd's Bush Empire3.65×Music & Radio
Jamnalal Bajaj Institute of Management Studies2.08×Business & Career
Seven Sister States1.86×
J. B. Holmes1.99×Sports
Reason Foundation1.57×Politics & Society
JBM1.55×Music & Radio
JBoss (company)1.76×
Santa Coloma de Gramenet2.14×Travel & Leisure
JCLU Forever1.73×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WRCB audience
TraitClusterScore
DIY MentalityTHRILL1.27
Price SensitivityPREMIUM1.15
Family OrientationCONSERVATISM1.13
SpiritualityBALANCE1.12
Community OrientationOPEN1.12
Need for SecurityCONSERVATISM1.1

Worldwide distribution

Worldwide audience distribution share by country for WRCB
CountryShare
United States98.6%
China0.5%
India0.3%

See WRCB audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does WRCB have in United States?

WRCB has an estimated audience of 649,597 people in United States, concentrated in Tennessee and Georgia.

What is the gender split and age of WRCB fans?

65.4% of WRCB fans are female, 34.6% are male, with an average age of 40.6 years.

Which brands do WRCB fans like most?

WRCB fans show strongest brand affinity for Gauri Khan (6.45×), Cockpit (2.32×), and William F. Buckley, Jr. (3.9×) over the country average.

Where do WRCB fans live in United States?

WRCB fans in United States are most concentrated in Tennessee (reach 480,747), Georgia (reach 155,597), and Alabama (reach 9,053). These three regions account for the largest share of the active audience.

What other brands do WRCB fans also like?

Beyond WRCB itself, the audience over-indexes on Cockpit (2.32×), William F. Buckley, Jr. (3.9×), JBS USA (2.34×), and Ural Mountains (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WRCB. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.