York, Pennsylvania Audience in United States

York, Pennsylvania logo

York, Pennsylvania has an estimated audience of 428,294 people in United States. 53.5% are female, 46.5% are male, average age 40.4. Top regions: Pennsylvania, New York, Maryland. Top brand affinities: Dental hygienist, Google Wallet, Jonathan Davis, Leverage (TV series), Better Off Dead (film).

The average York, Pennsylvania fan in United States is 40.4 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, Maryland. Top brand affinities include Dental hygienist, Google Wallet, Jonathan Davis, with strongest over-indexing on Dental hygienist (7.15× the country average). Demographically, the York, Pennsylvania audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of York, Pennsylvania fans

Demographic split for York, Pennsylvania audience in United States
MetricValue
Female53.5%
Male46.5%
Average age40.4
Estimated audience size428,294

Audience persona

The typical York, Pennsylvania fan in United States is balanced, around 40.4 years old, with strong DIY Mentality tendencies and a notable affinity for Dental hygienist.

Top regions in United States

Top regions ranked by reach for York, Pennsylvania in United States
RegionReachAffinity
Pennsylvania132,4709.19×
New York37,7621.58×
Maryland29,0103.94×
New Jersey25,4552.34×
Florida18,4810.64×
Virginia17,7961.71×
Ohio17,5421.33×
California15,2050.32×
Texas14,0710.38×
North Carolina10,5250.82×
Illinois9,6670.68×
Georgia7,4460.56×
Massachusetts7,1180.84×
Michigan6,1440.55×
Tennessee5,4440.63×
South Carolina5,0970.79×
West Virginia5,0132.51×
Indiana4,8910.63×
Connecticut4,5921.07×
Delaware4,0133.4×
Wisconsin3,7920.59×
Arizona3,6060.41×
Missouri3,5790.52×
Colorado3,5600.53×
Washington3,2820.38×
Kentucky3,1200.58×
Washington, District of Columbia3,0972.41×
Minnesota2,7630.45×
Alabama2,6630.45×
Oregon1,8910.39×
Louisiana1,8180.33×
New Hampshire1,7871.06×
Iowa1,7590.5×
Oklahoma1,7100.36×
Arkansas1,6750.47×
Utah1,6290.42×
Kansas1,5930.47×
Maine1,4660.96×
Nevada1,4350.35×
Mississippi1,1960.34×
Nebraska1,1850.55×
Rhode Island1,1540.85×
Vermont8511.13×
Idaho7790.36×
New Mexico6620.31×
Montana4460.38×
Hawaii4250.23×
South Dakota3650.37×
North Dakota2870.33×
Alaska2500.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for York, Pennsylvania audience
BrandAffinityCategory
Dental hygienist7.15×Health
Google Wallet4.07×Technology & Electronics
Jonathan Davis3.98×Music & Radio
Leverage (TV series)2.23×Movies & TV
Better Off Dead (film)1.54×Movies & TV
The Joseph Smith Papers4.89×Literature
John James Audubon2.36×Literature
Robert Graves2.74×Literature
John Key2.13×Politics & Society
Summer Days (And Summer Nights!!)2.11×Music & Radio
Jc caylen1.52×Internet & Social Media
Left fielder1.8×
Ponte Milvio2.27×Travel & Leisure
Junior State of America1.57×Politics & Society
Urla, İzmir1.77×Travel & Leisure
Iwan Fals1.63×Music & Radio
Petter Northug jr.2.24×Sports
Butik Busana Muslim2.04×Fashion & Accessoires
JBK Horse Shows1.55×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by York, Pennsylvania audience
TraitClusterScore
DIY MentalityTHRILL1.53
Career OrientationPOWER1.32
Price SensitivityPREMIUM1.19
Community OrientationOPEN1.13
Family OrientationCONSERVATISM1.12
Need for SecurityCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for York, Pennsylvania
CountryShare
United States97.4%
Germany1.9%
Italy0.7%

See York, Pennsylvania audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does York, Pennsylvania have in United States?

York, Pennsylvania has an estimated audience of 428,294 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of York, Pennsylvania fans?

53.5% of York, Pennsylvania fans are female, 46.5% are male, with an average age of 40.4 years.

Which brands do York, Pennsylvania fans like most?

York, Pennsylvania fans show strongest brand affinity for Dental hygienist (7.15×), Google Wallet (4.07×), and Jonathan Davis (3.98×) over the country average.

Where do York, Pennsylvania fans live in United States?

York, Pennsylvania fans in United States are most concentrated in Pennsylvania (reach 132,470), New York (reach 37,762), and Maryland (reach 29,010). These three regions account for the largest share of the active audience.

What other brands do York, Pennsylvania fans also like?

Beyond York, Pennsylvania itself, the audience over-indexes on Google Wallet (4.07×), Jonathan Davis (3.98×), Leverage (TV series) (2.23×), and Better Off Dead (film) (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for York, Pennsylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.