A data profile of the people who buy, follow and care about Anatomy in South Africa — modelled from more than twelve digital signal sources. Anatomy has an estimated audience of 930,107 people in South Africa.
Anatomy has an estimated audience of 930,107 people in South Africa. 71.0% are female, 29.0% are male, average age 36.9. Top brand affinities: Skin care, Artificial nails, Nail salon, Anti-aging cream, Manicure.
Top brand affinities include Skin care, Artificial nails, Nail salon, with strongest over-indexing on Skin care (1.51× the country average).
Demographically, the Anatomy audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Indulgence, Extroversion.
The typical Anatomy fan in South Africa is more female, around 36.9 years old, with strong Indulgence tendencies and a notable affinity for Skin care.
The key figures that characterise the Anatomy profile in South Africa.
71.0% are female, 29.0% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 71.0% |
| Male | 29.0% |
| Average age | 36.9 |
| Estimated audience size | 930,107 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 21% |
of the worldwide Anatomy audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.0% |
| Brazil | 6.4% |
| Italy | 6.1% |
The strongest cross-interests of the Anatomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CC cream | Beauty & Wellness | 3.23× | ||
| 02 | Artificial nails | Beauty & Wellness | 2.40× | ||
| 03 | Lip gloss | Beauty & Wellness | 2.20× | ||
| 04 | Nail salon | Beauty & Wellness | 2.18× | ||
| 05 | Eyelash extensions | Beauty & Wellness | 1.93× | ||
| 06 | Face powder | Beauty & Wellness | 1.93× | ||
| 07 | Eye shadow | Beauty & Wellness | 1.88× | ||
| 08 | Manicure | Beauty & Wellness | 1.87× | ||
| 09 | Permanent makeup | Beauty & Wellness | 1.87× | ||
| 10 | Birkenstock | Fashion & Accessoires | 1.87× | ||
| 11 | Hair iron | Beauty & Wellness | 1.83× | ||
| 12 | Eye liner | Beauty & Wellness | 1.83× | ||
| 13 | Concealer | Beauty & Wellness | 1.79× | ||
| 14 | Waxing | Beauty & Wellness | 1.77× | ||
| 15 | Hair removal | Beauty & Wellness | 1.75× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 1.74× | ||
| 17 | Day spa | Beauty & Wellness | 1.63× | ||
| 18 | Department store | Shopping | 1.61× | ||
| 19 | Hair conditioner | Beauty & Wellness | 1.54× | ||
| 20 | Skin care | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.71× | |
| Extroversion | THRILL | 1.34× | |
| Design Affinity | PREMIUM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Risk Appetite | THRILL | 0.78× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Anatomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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