A data profile of the people who buy, follow and care about Anatomy in Australia — modelled from more than twelve digital signal sources. Anatomy has an estimated audience of 3,058,416 people in Australia.
Anatomy has an estimated audience of 3,058,416 people in Australia. 72.1% are female, 27.9% are male, average age 43.3. Top brand affinities: Aldi, Wikipedia, Natural skin care, Manicure, Nail salon.
Top brand affinities include Aldi, Wikipedia, Natural skin care, with strongest over-indexing on Aldi (1.56× the country average).
Demographically, the Anatomy audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Tradition, Extroversion.
The typical Anatomy fan in Australia is more female, around 43.3 years old, with strong Tradition tendencies and a notable affinity for Aldi.
The key figures that characterise the Anatomy profile in Australia.
72.1% are female, 27.9% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 43.3 |
| Estimated audience size | 3,058,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Anatomy audience comes from Australia.
| Country | Share |
|---|---|
| United States | 23.0% |
| Brazil | 6.4% |
| Italy | 6.1% |
The strongest cross-interests of the Anatomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Manicure | Beauty & Wellness | 2.85× | ||
| 02 | Nail salon | Beauty & Wellness | 2.81× | ||
| 03 | Artificial nails | Beauty & Wellness | 2.74× | ||
| 04 | Natural skin care | Beauty & Wellness | 2.29× | ||
| 05 | Wikipedia | Internet & Social Media | 2.20× | ||
| 06 | Permanent makeup | Beauty & Wellness | 2.05× | ||
| 07 | Eyelash extensions | Beauty & Wellness | 1.99× | ||
| 08 | Collagen | Beauty & Wellness | 1.86× | ||
| 09 | Sephora | Shopping | 1.82× | ||
| 10 | Anti-aging cream | Beauty & Wellness | 1.81× | ||
| 11 | Non-alcoholic beverage | Food & Beverages | 1.75× | ||
| 12 | Kinesiology | Health | 1.72× | ||
| 13 | Blanket | Home & Garden | 1.66× | ||
| 14 | H&M | Shopping | 1.64× | ||
| 15 | Cupcake | Food & Beverages | 1.57× | ||
| 16 | Aldi | Shopping | 1.56× | ||
| 17 | Hair care | Beauty & Wellness | 1.53× | ||
| 18 | Alternative medicine | Business & Career | 1.53× | ||
| 19 | Zoo | Kids & Family | 1.52× | ||
| 20 | Pharmacy | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.46× | |
| Extroversion | THRILL | 1.45× | |
| Mindfulness | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.80× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Need for Security | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Anatomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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