A data profile of the people who buy, follow and care about Disco in South Africa — modelled from more than twelve digital signal sources. Disco has an estimated audience of 905,634 people in South Africa.
Disco has an estimated audience of 905,634 people in South Africa. 47.3% are female, 52.7% are male, average age 32.6. Top brand affinities: Radio, Internet celebrity, Crystal Palace F.C., Anne Hathaway, MLB.
Top brand affinities include Radio, Internet celebrity, Crystal Palace F.C., with strongest over-indexing on Radio (1.6× the country average).
Demographically, the Disco audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Indulgence, Individualism.
The typical Disco fan in South Africa is balanced, around 32.6 years old, with strong Indulgence tendencies and a notable affinity for Radio.
The key figures that characterise the Disco profile in South Africa.
47.3% are female, 52.7% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 32.6 |
| Estimated audience size | 905,634 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 24% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 14% |
of the worldwide Disco audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 7.4% |
| Italy | 6.4% |
The strongest cross-interests of the Disco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anne Hathaway | Movies & TV | 2.03× | ||
| 02 | Arnold Schwarzenegger | Movies & TV | 1.84× | ||
| 03 | Online music store | Music & Radio | 1.77× | ||
| 04 | U.S. Lecce | Sports | 1.74× | ||
| 05 | Internet celebrity | Internet & Social Media | 1.73× | ||
| 06 | Emma Watson | Movies & TV | 1.73× | ||
| 07 | Copa Libertadores | Sports | 1.70× | ||
| 08 | Real Sociedad | Sports | 1.68× | ||
| 09 | Snoop Dogg | Music & Radio | 1.68× | ||
| 10 | RC Strasbourg Alsace | Sports | 1.67× | ||
| 11 | Tom Cruise | Movies & TV | 1.63× | ||
| 12 | Crystal Palace F.C. | Sports | 1.61× | ||
| 13 | Late-night talk show | Movies & TV | 1.61× | ||
| 14 | Radio | Technology & Electronics | 1.60× | ||
| 15 | MLB | Sports | 1.59× | ||
| 16 | DAX | Business & Career | 1.59× | ||
| 17 | Malt whisky | Food & Beverages | 1.59× | ||
| 18 | Chill-out music | Music & Radio | 1.59× | ||
| 19 | Sunderland A.F.C. | Sports | 1.58× | ||
| 20 | Opel Mokka | Cars & Mobility | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.11× | |
| Individualism | JOY | 1.09× | |
| Career Orientation | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.75× | |
| Family Orientation | CONSERVATISM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Disco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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