A data profile of the people who buy, follow and care about Lamine Yamal in South Africa — modelled from more than twelve digital signal sources. Lamine Yamal has an estimated audience of 893,671 people in South Africa.
Lamine Yamal has an estimated audience of 893,671 people in South Africa. 23.6% are female, 76.4% are male, average age 31.6. Top brand affinities: Atlético Madrid, Manchester City F.C., Bologna F.C. 1909, Manchester United F.C., Aston Villa F.C..
Top brand affinities include Atlético Madrid, Manchester City F.C., Bologna F.C. 1909, with strongest over-indexing on Atlético Madrid (11.32× the country average).
Demographically, the Lamine Yamal audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Lamine Yamal fan in South Africa is more male, around 31.6 years old, with strong Risk Appetite tendencies and a notable affinity for Atlético Madrid.
The key figures that characterise the Lamine Yamal profile in South Africa.
23.6% are female, 76.4% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 23.6% |
| Male | 76.4% |
| Average age | 31.6 |
| Estimated audience size | 893,671 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 25% | |
| 30-39 | 14% | |
| 40-49 | 7% | |
| 50+ | 13% |
of the worldwide Lamine Yamal audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 12.0% |
| Spain | 8.9% |
| Brazil | 5.5% |
The strongest cross-interests of the Lamine Yamal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | U.S. Lecce | Sports | 14.68× | ||
| 02 | Bologna F.C. 1909 | Sports | 13.99× | ||
| 03 | Atlético Madrid | Sports | 11.32× | ||
| 04 | Real Sociedad | Sports | 11.26× | ||
| 05 | West Ham United F.C. | Sports | 10.10× | ||
| 06 | Athletic Bilbao | Sports | 9.33× | ||
| 07 | Leicester City F.C. | Sports | 9.13× | ||
| 08 | Atalanta B.C. | Sports | 8.62× | ||
| 09 | AS Monaco FC | Sports | 7.28× | ||
| 10 | Aston Villa F.C. | Sports | 7.14× | ||
| 11 | La Liga | Sports | 5.96× | ||
| 12 | A.C. Milan | Sports | 5.71× | ||
| 13 | Inter Milan | Sports | 5.52× | ||
| 14 | Manchester City F.C. | Sports | 4.44× | ||
| 15 | Paris Saint-Germain | Sports | 4.26× | ||
| 16 | FC Barcelona | Sports | 3.50× | ||
| 17 | Premier League | Sports | 3.09× | ||
| 18 | FIFA World Cup | Sports | 3.04× | ||
| 19 | Manchester United F.C. | Sports | 2.85× | ||
| 20 | Real Madrid C.F. | Sports | 2.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.22× | |
| Career Orientation | POWER | 1.19× | |
| Spirituality | BALANCE | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Family Orientation | CONSERVATISM | 0.66× | |
| Pet Ownership | JOY | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Lamine Yamal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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