A data profile of the people who buy, follow and care about Physician in South Africa — modelled from more than twelve digital signal sources. Physician has an estimated audience of 947,831 people in South Africa.
Physician has an estimated audience of 947,831 people in South Africa. 66.4% are female, 33.6% are male, average age 39.6. Top brand affinities: Health insurance, Physical therapy, Diabetes mellitus type 2 awareness, Meghan Markle, Cough.
Top brand affinities include Health insurance, Physical therapy, Diabetes mellitus type 2 awareness, with strongest over-indexing on Health insurance (1.8× the country average).
Demographically, the Physician audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Physician fan in South Africa is more female, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Health insurance.
The key figures that characterise the Physician profile in South Africa.
66.4% are female, 33.6% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 66.4% |
| Male | 33.6% |
| Average age | 39.6 |
| Estimated audience size | 947,831 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 26% |
of the worldwide Physician audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 23.6% |
| Italy | 6.6% |
| Brazil | 4.7% |
The strongest cross-interests of the Physician audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diabetes mellitus type 2 awareness | Health | 2.20× | ||
| 02 | Acupuncture | Health | 2.08× | ||
| 03 | Cough | Health | 1.92× | ||
| 04 | Health insurance | Business & Career | 1.80× | ||
| 05 | Organic chemistry | Business & Career | 1.77× | ||
| 06 | Miele | Home & Garden | 1.74× | ||
| 07 | Hyaluronan | Beauty & Wellness | 1.67× | ||
| 08 | Nobel Peace Prize | Politics & Society | 1.67× | ||
| 09 | Energy bar | Food & Beverages | 1.65× | ||
| 10 | Slow cooker | Food & Beverages | 1.63× | ||
| 11 | Meghan Markle | Fashion & Accessoires | 1.62× | ||
| 12 | Breast Cancer awareness | Health | 1.60× | ||
| 13 | NASCAR | Sports | 1.56× | ||
| 14 | Biotechnology | Business & Career | 1.55× | ||
| 15 | Late-night talk show | Movies & TV | 1.52× | ||
| 16 | Private equity | Business & Career | 1.52× | ||
| 17 | UNESCO | Politics & Society | 1.52× | ||
| 18 | Physical therapy | Business & Career | 1.51× | ||
| 19 | Tom Hardy | Movies & TV | 1.51× | ||
| 20 | Air purifier | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.37× | |
| Community Orientation | OPEN | 1.26× | |
| Pet Ownership | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.76× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Physician. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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