A data profile of the people who buy, follow and care about Record label in South Africa — modelled from more than twelve digital signal sources. Record label has an estimated audience of 905,522 people in South Africa.
Record label has an estimated audience of 905,522 people in South Africa. 41.1% are female, 58.9% are male, average age 34.3. Top brand affinities: Corporate finance.
Top brand affinities include Corporate finance, with strongest over-indexing on Corporate finance (1.5× the country average).
Demographically, the Record label audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Risk Appetite, Spirituality.
The typical Record label fan in South Africa is more male, around 34.3 years old, with strong Risk Appetite tendencies and a notable affinity for Corporate finance.
The key figures that characterise the Record label profile in South Africa.
41.1% are female, 58.9% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 34.3 |
| Estimated audience size | 905,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 17% |
of the worldwide Record label audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 28.5% |
| India | 8.7% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Record label audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Corporate finance | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.08× | |
| Spirituality | BALANCE | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.93× | |
| Risk Appetite | THRILL | 1.08× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Record label. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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