A data profile of the people who buy, follow and care about Record label in Australia — modelled from more than twelve digital signal sources. Record label has an estimated audience of 2,447,042 people in Australia.
Record label has an estimated audience of 2,447,042 people in Australia. 48.6% are female, 51.4% are male, average age 39.9. Top brand affinities: Wikipedia, Radio, Steve Jobs, Online newspaper, Innovation.
Top brand affinities include Wikipedia, Radio, Steve Jobs, with strongest over-indexing on Wikipedia (2.42× the country average).
Demographically, the Record label audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Record label fan in Australia is balanced, around 39.9 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Record label profile in Australia.
48.6% are female, 51.4% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 39.9 |
| Estimated audience size | 2,447,042 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Record label audience comes from Australia.
| Country | Share |
|---|---|
| United States | 28.5% |
| India | 8.7% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Record label audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steve Jobs | Business & Career | 4.55× | ||
| 02 | 28 Days Later | Movies & TV | 3.43× | ||
| 03 | International education | Business & Career | 3.25× | ||
| 04 | Wikipedia | Internet & Social Media | 2.42× | ||
| 05 | Mobile payment | Business & Career | 2.16× | ||
| 06 | Jason Momoa | Movies & TV | 2.10× | ||
| 07 | Public security | Politics & Society | 2.04× | ||
| 08 | Britpop | Music & Radio | 1.94× | ||
| 09 | Apple TV | Movies & TV | 1.86× | ||
| 10 | Virtual reality | Technology & Electronics | 1.85× | ||
| 11 | Radio | Technology & Electronics | 1.74× | ||
| 12 | Violin | Music & Radio | 1.72× | ||
| 13 | Internet celebrity | Internet & Social Media | 1.71× | ||
| 14 | Online newspaper | News | 1.67× | ||
| 15 | Acoustic guitar | Music & Radio | 1.66× | ||
| 16 | Innovation | Business & Career | 1.63× | ||
| 17 | Bass guitar | Music & Radio | 1.61× | ||
| 18 | Tabloid (newspaper format) | Literature | 1.57× | ||
| 19 | Pay television | Movies & TV | 1.57× | ||
| 20 | Activism | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.30× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Early Adopter Mentality | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Design Affinity | PREMIUM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Record label. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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