A data profile of the people who buy, follow and care about Reggae in South Africa — modelled from more than twelve digital signal sources. Reggae has an estimated audience of 1,097,143 people in South Africa.
Reggae has an estimated audience of 1,097,143 people in South Africa. 43.9% are female, 56.1% are male, average age 32.7. Top brand affinities: Dancehalls, Reggaeton, Roots reggae, Reggae en Español, Music of Africa.
Top brand affinities include Dancehalls, Reggaeton, Roots reggae, with strongest over-indexing on Dancehalls (2.33× the country average).
Demographically, the Reggae audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Social Media Usage, Spirituality.
The typical Reggae fan in South Africa is more male, around 32.7 years old, with strong Social Media Usage tendencies and a notable affinity for Dancehalls.
The key figures that characterise the Reggae profile in South Africa.
43.9% are female, 56.1% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 32.7 |
| Estimated audience size | 1,097,143 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 14% |
of the worldwide Reggae audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 26.6% |
| Brazil | 5.4% |
| Mexico | 4.9% |
The strongest cross-interests of the Reggae audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sean Paul | Music & Radio | 6.32× | ||
| 02 | Peter Tosh | Music & Radio | 3.76× | ||
| 03 | Reggae en Español | Music & Radio | 3.42× | ||
| 04 | Reggaeton | Music & Radio | 3.09× | ||
| 05 | Roots reggae | Music & Radio | 2.84× | ||
| 06 | Ragga | Music & Radio | 2.71× | ||
| 07 | Reggae genres | Music & Radio | 2.63× | ||
| 08 | Kalimba | Politics & Society | 2.37× | ||
| 09 | Reggae fusion | Music & Radio | 2.36× | ||
| 10 | Dancehalls | Music & Radio | 2.33× | ||
| 11 | Rhythm | Music & Radio | 2.30× | ||
| 12 | Mainz | Travel & Leisure | 2.14× | ||
| 13 | Angela White (athlete) | Movies & TV | 2.02× | ||
| 14 | Kuduro | Music & Radio | 1.74× | ||
| 15 | Music of Africa | Music & Radio | 1.73× | ||
| 16 | Erlang (programming language) | Technology & Electronics | 1.73× | ||
| 17 | Chris Brown | Music & Radio | 1.59× | ||
| 18 | African popular music | Music & Radio | 1.58× | ||
| 19 | Television comedy | Movies & TV | 1.58× | ||
| 20 | Tyla | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Spirituality | BALANCE | 0.76× | |
| Patriotism | CONSERVATISM | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.51× | |
| Travelling | THRILL | 0.67× | |
| Patriotism | CONSERVATISM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Reggae. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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