A data profile of the people who buy, follow and care about Stock in South Africa — modelled from more than twelve digital signal sources. Stock has an estimated audience of 1,410,809 people in South Africa.
Stock has an estimated audience of 1,410,809 people in South Africa. 43.1% are female, 56.9% are male, average age 35.3. Top brand affinities: Broker, Derivative (finance), De'Longhi, Litecoin, Day trader.
Top brand affinities include Broker, Derivative (finance), De'Longhi, with strongest over-indexing on Broker (1.56× the country average).
Demographically, the Stock audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Indulgence, Risk Appetite.
The typical Stock fan in South Africa is more male, around 35.3 years old, with strong Indulgence tendencies and a notable affinity for Broker.
The key figures that characterise the Stock profile in South Africa.
43.1% are female, 56.9% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 35.3 |
| Estimated audience size | 1,410,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 18% |
of the worldwide Stock audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 8.3% |
| Taiwan | 5.2% |
The strongest cross-interests of the Stock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Derivative (finance) | Business & Career | 1.87× | ||
| 02 | Litecoin | Business & Career | 1.87× | ||
| 03 | Smart (automobile) | Cars & Mobility | 1.83× | ||
| 04 | Dogecoin | Business & Career | 1.82× | ||
| 05 | Buick | Cars & Mobility | 1.71× | ||
| 06 | Opel Insignia | Cars & Mobility | 1.71× | ||
| 07 | Toyota Avensis | Cars & Mobility | 1.69× | ||
| 08 | De'Longhi | Home & Garden | 1.68× | ||
| 09 | Corporate finance | Business & Career | 1.68× | ||
| 10 | Day trader | Business & Career | 1.66× | ||
| 11 | Amazon Echo | Technology & Electronics | 1.62× | ||
| 12 | Mercedes-Benz CLK-Class | Cars & Mobility | 1.61× | ||
| 13 | Opel Mokka | Cars & Mobility | 1.60× | ||
| 14 | Toyota C-HR | Cars & Mobility | 1.60× | ||
| 15 | Opel Adam | Cars & Mobility | 1.59× | ||
| 16 | Toyota Auris | Cars & Mobility | 1.57× | ||
| 17 | Broker | Business & Career | 1.56× | ||
| 18 | Opel Zafira | Cars & Mobility | 1.53× | ||
| 19 | Toyota Aygo | Cars & Mobility | 1.51× | ||
| 20 | Mercedes-Benz SLK-Class | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.29× | |
| Risk Appetite | THRILL | 1.28× | |
| Quality Awareness | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.84× | |
| Social Media Usage | JOY | 0.87× | |
| Mindfulness | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Stock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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