Rascasse Audience Intelligence

Stock Audience in Malaysia

A data profile of the people who buy, follow and care about Stock in Malaysia — modelled from more than twelve digital signal sources. Stock has an estimated audience of 3,549,422 people in Malaysia.

#182among Topic in Malaysia
#35in Business & Career

The average Stock fan in Malaysia is 40.0 years old, balanced, and lives primarily in Selangor.

The audience is concentrated in Selangor, Kuala Lumpur, Johor.

Top brand affinities include NASDAQ, Property finder, TVB, with strongest over-indexing on NASDAQ (2.32× the country average).

Demographically, the Stock audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stock fan in Malaysia is balanced, around 40.0 years old, with strong Career Orientation tendencies and a notable affinity for NASDAQ.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Stock profile in Malaysia.

Audience size
3.5M
in Malaysia
Gender
45.8%
54.2% male
Age
40.0
average years
Country rank
#245
Topic in Malaysia
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stock fans

45.8% are female, 54.2% are male, average age 40.0.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Stock audience in Malaysia
MetricValue
Female45.8%
Male54.2%
Average age40.0
Estimated audience size3,549,422
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Stock audience in Malaysia
Age bracketShare%
16-1913%
20-2924%
30-3922%
40-4920%
50+20%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Stock audience comes from Malaysia.

Worldwide audience distribution share by country for Stock
CountryShare
United States21.2%
India8.3%
Taiwan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Malaysia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stock audience in Malaysia is strongest.

Fig. 05

Top regions by affinity

Stock fans by region: top regions in Malaysia
#RegionReachAffinity×
01Penang~400K1.65×
02Kuala Lumpur~1M1.58×
03Selangor~1.5M1.50×
04Johor~600K1.30×
05Sarawak~300K1.16×
06Perak~300K1.10×
07Kedah~200K1.03×
08Negeri Sembilan~200K1.03×
09Malacca~100K0.98×
10Sabah~300K0.96×
11Pahang~100K0.84×
12Labuan~20K0.82×
13Terengganu~100K0.74×
14Kelantan~100K0.73×
15Perlis~40K0.73×
16Putrajaya~10K0.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stock audience
#·InterestCategoryAffinity×
01NASDAQBusiness & Career2.32×
02EToroBusiness & Career2.32×
03Retirement planningBusiness & Career2.15×
04World Heritage SitePolitics & Society2.13×
05Public administrationBusiness & Career1.96×
06Air fryerFood & Beverages1.95×
07CrowdsourcingBusiness & Career1.93×
08Stock exchangeBusiness & Career1.84×
09Electronic trading platformBusiness & Career1.80×
10Blood vesselHealth1.77×
11Property finderHome & Garden1.76×
12HVACHome & Garden1.75×
13Uric acidHealth1.73×
14TVBSMovies & TV1.71×
15Day tradingBusiness & Career1.60×
16Nanyang Siang PauNews1.59×
17Instant noodleFood & Beverages1.56×
18CleanlinessHome & Garden1.54×
19TVBMovies & TV1.52×
20Online gamblingGames1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Stock audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.27×
SpiritualityBALANCE1.17×
Quality AwarenessPREMIUM1.17×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Stock audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.55×
MindfulnessBALANCE0.87×
Luxury OrientationPREMIUM0.87×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Stock have in Malaysia?

Stock has an estimated audience of 3,549,422 people in Malaysia, concentrated in Selangor and Kuala Lumpur.

02

What is the gender split and age of Stock fans?

45.8% of Stock fans are female, 54.2% are male, with an average age of 40.0 years.

03

Which brands do Stock fans like most?

Stock fans show strongest brand affinity for NASDAQ (2.32×), Property finder (1.76×), and TVB (1.52×) over the country average.

04

Where do Stock fans live in Malaysia?

Stock fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1M), and Johor (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Stock fans also like?

Beyond Stock itself, the audience over-indexes on Property finder (1.76×), TVB (1.52×), Blood vessel (1.77×), and Stock exchange (1.84×) compared to the Malaysia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Malaysia who actively search for Stock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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