A data profile of the people who buy, follow and care about Stock in Australia — modelled from more than twelve digital signal sources. Stock has an estimated audience of 4,533,597 people in Australia.
Stock has an estimated audience of 4,533,597 people in Australia. 49.0% are female, 51.0% are male, average age 43.3. Top brand affinities: National Australia Bank, Real property, CMC Markets, Dow Jones Industrial Average, Facebook Messenger.
Top brand affinities include National Australia Bank, Real property, CMC Markets, with strongest over-indexing on National Australia Bank (1.57× the country average).
Demographically, the Stock audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Stock fan in Australia is balanced, around 43.3 years old, with strong Risk Appetite tendencies and a notable affinity for National Australia Bank.
The key figures that characterise the Stock profile in Australia.
49.0% are female, 51.0% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 43.3 |
| Estimated audience size | 4,533,597 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Stock audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.2% |
| India | 8.3% |
| Taiwan | 5.2% |
The strongest cross-interests of the Stock audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Christopher Guest | Movies & TV | 5.65× | ||
| 02 | CMC Markets | Business & Career | 5.34× | ||
| 03 | MarketWatch | Business & Career | 4.48× | ||
| 04 | Telegram | Internet & Social Media | 3.90× | ||
| 05 | Dow Jones Industrial Average | Business & Career | 2.82× | ||
| 06 | Nestlé | Food & Beverages | 2.14× | ||
| 07 | Stock exchange | Business & Career | 2.10× | ||
| 08 | India national cricket team | Sports | 2.07× | ||
| 09 | Tom Welling | Movies & TV | 2.00× | ||
| 10 | Financial adviser | Business & Career | 1.89× | ||
| 11 | Tram | Cars & Mobility | 1.76× | ||
| 12 | Real property | Home & Garden | 1.75× | ||
| 13 | Master of Business Administration | Business & Career | 1.68× | ||
| 14 | Blanket | Home & Garden | 1.63× | ||
| 15 | Townhouse | Home & Garden | 1.62× | ||
| 16 | Savers | Shopping | 1.61× | ||
| 17 | Facebook Messenger | Internet & Social Media | 1.60× | ||
| 18 | National Australia Bank | Business & Career | 1.57× | ||
| 19 | Pension | Business & Career | 1.55× | ||
| 20 | Mortgage calculator | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.61× | |
| Career Orientation | POWER | 1.18× | |
| Need for Security | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Design Affinity | PREMIUM | 0.89× | |
| Travelling | THRILL | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Stock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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