A data profile of the people who buy, follow and care about Used good in South Africa — modelled from more than twelve digital signal sources. Used good has an estimated audience of 910,135 people in South Africa.
Used good has an estimated audience of 910,135 people in South Africa. 40.7% are female, 59.3% are male, average age 39.5. Top brand affinities: Used car, Family car, Hatchback, City car, Car rentals.
Top brand affinities include Used car, Family car, Hatchback, with strongest over-indexing on Used car (1.73× the country average).
Demographically, the Used good audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Sustainability, Family Orientation.
The typical Used good fan in South Africa is more male, around 39.5 years old, with strong Sustainability tendencies and a notable affinity for Used car.
The key figures that characterise the Used good profile in South Africa.
40.7% are female, 59.3% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 39.5 |
| Estimated audience size | 910,135 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 23% |
of the worldwide Used good audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 7.8% |
| Spain | 7.3% |
The strongest cross-interests of the Used good audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BMW 6 Series | Cars & Mobility | 5.10× | ||
| 02 | Flea market | Home & Garden | 4.12× | ||
| 03 | BMW 7 Series | Cars & Mobility | 3.75× | ||
| 04 | Toyota RAV4 | Cars & Mobility | 2.71× | ||
| 05 | BMW X5 | Cars & Mobility | 2.54× | ||
| 06 | Volkswagen Tiguan | Cars & Mobility | 2.44× | ||
| 07 | BMW 3 Series | Cars & Mobility | 2.28× | ||
| 08 | Hyundai i20 | Cars & Mobility | 2.27× | ||
| 09 | Family car | Cars & Mobility | 2.07× | ||
| 10 | City car | Cars & Mobility | 2.02× | ||
| 11 | Outerwear | Fashion & Accessoires | 1.90× | ||
| 12 | Used car | Cars & Mobility | 1.73× | ||
| 13 | Suzuki | Cars & Mobility | 1.72× | ||
| 14 | Air pollution | Health | 1.72× | ||
| 15 | Puma | Fashion & Accessoires | 1.67× | ||
| 16 | Electric vehicle | Cars & Mobility | 1.66× | ||
| 17 | Hatchback | Cars & Mobility | 1.57× | ||
| 18 | Car rentals | Cars & Mobility | 1.57× | ||
| 19 | Toyota Hilux | Cars & Mobility | 1.56× | ||
| 20 | Lacoste | Fashion & Accessoires | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.42× | |
| Family Orientation | CONSERVATISM | 1.28× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Risk Appetite | THRILL | 0.84× | |
| Spirituality | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Used good. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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