A data profile of the people who buy, follow and care about Web browser in South Africa — modelled from more than twelve digital signal sources. Web browser has an estimated audience of 1,001,588 people in South Africa.
Web browser has an estimated audience of 1,001,588 people in South Africa. 46.8% are female, 53.2% are male, average age 36.2. Top brand affinities: Hyundai Tucson, BMW 1 Series, BMW X3, Opel Mokka, Hyundai i30.
Top brand affinities include Hyundai Tucson, BMW 1 Series, BMW X3, with strongest over-indexing on Hyundai Tucson (1.53× the country average).
Demographically, the Web browser audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Web browser fan in South Africa is balanced, around 36.2 years old, with strong Indulgence tendencies and a notable affinity for Hyundai Tucson.
The key figures that characterise the Web browser profile in South Africa.
46.8% are female, 53.2% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 36.2 |
| Estimated audience size | 1,001,588 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 19% |
of the worldwide Web browser audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 25.7% |
| Brazil | 7.5% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Web browser audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Buick | Cars & Mobility | 2.38× | ||
| 02 | Toyota Avensis | Cars & Mobility | 1.94× | ||
| 03 | Opel Mokka | Cars & Mobility | 1.93× | ||
| 04 | Toyota Auris | Cars & Mobility | 1.87× | ||
| 05 | Toyota C-HR | Cars & Mobility | 1.83× | ||
| 06 | Opel Adam | Cars & Mobility | 1.82× | ||
| 07 | Cadillac | Cars & Mobility | 1.79× | ||
| 08 | GMC | Cars & Mobility | 1.79× | ||
| 09 | Test Drive (series) | Cars & Mobility | 1.67× | ||
| 10 | Mercedes-Benz SLK-Class | Cars & Mobility | 1.67× | ||
| 11 | Udinese Calcio | Sports | 1.60× | ||
| 12 | BMW 1 Series | Cars & Mobility | 1.59× | ||
| 13 | Hyundai i30 | Cars & Mobility | 1.59× | ||
| 14 | Nissan Juke | Cars & Mobility | 1.56× | ||
| 15 | Mercedes-Benz GL-Class | Cars & Mobility | 1.55× | ||
| 16 | Mini Countryman | Cars & Mobility | 1.54× | ||
| 17 | Hyundai Tucson | Cars & Mobility | 1.53× | ||
| 18 | Fiat Panda | Cars & Mobility | 1.53× | ||
| 19 | BMW X3 | Cars & Mobility | 1.52× | ||
| 20 | BMW X4 | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.22× | |
| Career Orientation | POWER | 1.11× | |
| Individualism | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Design Affinity | PREMIUM | 0.84× | |
| Sports Activity | POWER | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Web browser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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