A data profile of the people who buy, follow and care about Web browser in Australia — modelled from more than twelve digital signal sources. Web browser has an estimated audience of 2,537,843 people in Australia.
Web browser has an estimated audience of 2,537,843 people in Australia. 52.9% are female, 47.1% are male, average age 43.0. Top brand affinities: Library, Wikipedia, Instant messaging, Tabloid (newspaper format), Innovation.
Top brand affinities include Library, Wikipedia, Instant messaging, with strongest over-indexing on Library (2.41× the country average).
Demographically, the Web browser audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Individualism, Convenience Orientation.
The typical Web browser fan in Australia is balanced, around 43.0 years old, with strong Individualism tendencies and a notable affinity for Library.
The key figures that characterise the Web browser profile in Australia.
52.9% are female, 47.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 43.0 |
| Estimated audience size | 2,537,843 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Web browser audience comes from Australia.
| Country | Share |
|---|---|
| United States | 25.7% |
| Brazil | 7.5% |
| United Kingdom | 5.7% |
The strongest cross-interests of the Web browser audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Firefox | Internet & Social Media | 4.29× | ||
| 02 | Library | Literature | 2.41× | ||
| 03 | Privacy policy | Technology & Electronics | 2.03× | ||
| 04 | Jason Bateman | Movies & TV | 2.01× | ||
| 05 | Sandra Bullock | Movies & TV | 2.00× | ||
| 06 | Wikipedia | Internet & Social Media | 1.95× | ||
| 07 | Ryan Gosling | Movies & TV | 1.94× | ||
| 08 | Mobile payment | Business & Career | 1.78× | ||
| 09 | Tabloid (newspaper format) | Literature | 1.73× | ||
| 10 | ABC | Movies & TV | 1.73× | ||
| 11 | Tom Welling | Movies & TV | 1.73× | ||
| 12 | Demi Moore | Movies & TV | 1.73× | ||
| 13 | Innovation | Business & Career | 1.69× | ||
| 14 | Virtual reality | Technology & Electronics | 1.69× | ||
| 15 | Air pollution | Health | 1.65× | ||
| 16 | Apple TV | Movies & TV | 1.57× | ||
| 17 | Internet service provider | Technology & Electronics | 1.57× | ||
| 18 | Microwave oven | Home & Garden | 1.54× | ||
| 19 | Public security | Politics & Society | 1.54× | ||
| 20 | Instant messaging | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.35× | |
| Convenience Orientation | PREMIUM | 1.24× | |
| Tradition | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.73× | |
| Luxury Orientation | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Web browser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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