Rascasse Audience Intelligence

Boxing Fan Demographics in United States

Boxing has an estimated audience of 17M people in United States.

#31among Sport in United States
#1379among topics in United States
#143in Sports

The average Boxing fan in United States is 37.3 years old, more male, and lives primarily in California.

By number of fans, Boxing ranks #31 among the 511 objects in Sport in United States — 1.5× the group median.

Its fans are 1.1 years younger than the group average of 38.4.

Women make up 29.7% of the fan base, 13.0 percentage points fewer than the group average.

Compared with the other 510 objects in Sport, Boxing fans stand out for their interest in Anderson Silva (kickboxer), Boxing training and Anthony Joshua.

Most fans live in California, Texas, New York.

Top affinities include Anderson Silva (kickboxer), Boxing training, Anthony Joshua, with strongest over-indexing on Anderson Silva (kickboxer) (18.82× the country average).

Demographically, the Boxing audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Risk Appetite, Sustainability.

The typical Boxing fan in United States is more male, around 37.3 years old, with strong Risk Appetite tendencies and a notable affinity for Anderson Silva (kickboxer).

Category: Sports · Type: Topic · Subtype: Sport

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
17M
in United States
Gender
29.7%♀
70.3% male
Age
37.3
average years
Country rank
#1982
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Boxing fans

29.7% are female, 70.3% are male, average age 37.3.

Fig. 02

Gender split

29.7%
Female
70.3%
Male
Demographic split for Boxing audience in United States
MetricValue
Female29.7%
Male70.3%
Average age37.3
Estimated audience size17M
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Boxing audience in United States
Age bracketShare%
16-2426%
25-3421%
35-4419%
45-5418%
55+15%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Boxing audience comes from United States.

Worldwide audience distribution share by country for Boxing
CountryShare
United States24.0%
United Kingdom6.7%
Japan4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Boxing fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~300K1.55×
02California~3M1.52×
03Texas~1.5M1.37×
04Arizona~500K1.33×
05New Mexico~100K1.30×
06Hawaii~90K1.23×
07New York~1M1.18×
08New Jersey~500K1.12×
09Illinois~700K1.09×
10Washington~400K1.09×
11Maryland~300K1.09×
12Pennsylvania~700K1.08×
13North Carolina~600K1.07×
14Louisiana~300K1.07×
15Florida~1M1.06×
16Virginia~500K1.04×
17Oklahoma~200K1.04×
18Connecticut~200K1.04×
19Georgia~600K1.03×
20Oregon~200K1.03×
21Delaware~50K1.02×
22Kansas~200K1.01×
23Alaska~40K0.99×
24Colorado~300K0.98×
25Rhode Island~50K0.98×
26Ohio~600K0.97×
27Washington, District of Columbia~30K0.97×
28Massachusetts~300K0.96×
29Indiana~300K0.95×
30Kentucky~200K0.95×
31Nebraska~90K0.95×
32Missouri~300K0.94×
33Arkansas~100K0.94×
34West Virginia~90K0.94×
35South Carolina~300K0.92×
36Tennessee~300K0.91×
37Michigan~500K0.90×
38Utah~100K0.90×
39Minnesota~300K0.89×
40Mississippi~100K0.89×
41Maine~60K0.89×
42Alabama~200K0.88×
43North Dakota~30K0.88×
44Idaho~80K0.87×
45Wisconsin~200K0.82×
46Iowa~100K0.82×
47South Dakota~30K0.78×
48Montana~40K0.75×
49New Hampshire~50K0.71×
50Vermont~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Boxing, United States
0.70×1.00×1.55×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Boxing audience vs. the country average
#·InterestCategoryAffinity×
01Anderson Silva (kickboxer)Sports18.82×
02Boxing trainingSports12.04×
03Anthony JoshuaSports11.23×
04Professional boxingSports11.21×
05World Boxing CouncilSports10.07×
06Straight TalkTechnology & Electronics5.85×
07JudoSports5.76×
08Martial artsSports4.54×
09GrapplingSports4.48×
10TurboTaxBusiness & Career3.82×
11Combat sportSports3.45×
12Ultimate Fighting ChampionshipSports3.35×
13NBA FinalsSports3.21×
14NBA playoffsSports3.15×
15Mixed martial artsSports2.86×
16MenardsHome & Garden2.67×
17SupermanMovies & TV1.78×
18Hip hop musicMusic & Radio1.69×
19Alcoholic beveragesFood & Beverages1.63×
20AutomobilesCars & Mobility1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Boxing audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Boxing audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.65×
SustainabilityBALANCE1.59×
Early Adopter MentalityPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Boxing audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
Community OrientationOPEN0.78×
TraditionCONSERVATISM0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Boxing over the last 12 months. Modelled, not counted; people interested in several topics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/boxing-65362” · Methodology