Rascasse Audience Intelligence

Breeders' Cup Fan Demographics in United States

Breeders' Cup has an estimated audience of 466K people in United States.

#11among Equestrian in United States
#465among events in United States#3792in Sports

The average Breeders' Cup fan in United States is 49.5 years old, balanced, and lives primarily in California.

By number of fans, Breeders' Cup ranks #8 among the 417 objects in Equestrian in United States — 8.7× the group median.

Its fans are 8.9 years older than the group average of 40.6.

Women make up 45.7% of the fan base, 9.5 percentage points fewer than the group average.

Compared with the other 416 objects in Equestrian, Breeders' Cup fans stand out for their interest in Onet.pl, White Collar and Lottery.

Interest is seasonal: May, October and November account for 73% of the year's searches, December is the quietest month.

Most fans live in California, New York, Kentucky.

Top affinities include Keeneland, Kentucky Derby, Onet.pl, with strongest over-indexing on Keeneland (61.63× the country average).

Demographically, the Breeders' Cup audience skews balanced with an average age of 49.5, and over-indexes on personality traits such as Patriotism, Sustainability.

The typical Breeders' Cup fan in United States is balanced, around 49.5 years old, with strong Patriotism tendencies and a notable affinity for Keeneland.

Category: Sports · Type: Event · Subtype: Equestrian

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
466K
in United States
Gender
45.7%♀
54.3% male
Age
49.5
average years
Country rank
#38316
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Breeders' Cup fans

45.7% are female, 54.3% are male, average age 49.5.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Breeders' Cup audience in United States
MetricValue
Female45.7%
Male54.3%
Average age49.5
Estimated audience size466K
Fig. 03

Age distribution

Ø 49.5
average years
Age distribution of the Breeders' Cup audience in United States
Age bracketShare%
16-246%
25-3410%
35-4414%
45-5422%
55+48%
Fig. 04

Worldwide distribution

65.6%

of the worldwide Breeders' Cup audience comes from United States.

Worldwide audience distribution share by country for Breeders' Cup
CountryShare
United States65.6%
United Kingdom9.9%
France3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Breeders' Cup fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~40K6.14×
02California~100K1.75×
03New York~40K1.52×
04Connecticut~6K1.29×
05Nevada~6K1.26×
06New Jersey~20K1.22×
07Massachusetts~10K1.22×
08Indiana~10K1.11×
09Nebraska~3K1.08×
10Delaware~1K1.08×
11Pennsylvania~20K1.05×
12Ohio~20K1.05×
13Illinois~20K1.03×
14New Hampshire~2K1.02×
15Rhode Island~1K1.01×
16Arkansas~4K0.99×
17South Dakota~1K0.98×
18Vermont<1K0.98×
19Arizona~10K0.97×
20Montana~1K0.97×
21North Dakota~1K0.96×
22Florida~30K0.94×
23West Virginia~2K0.94×
24Alaska<1K0.94×
25New Mexico~3K0.93×
26Maine~2K0.93×
27Washington, District of Columbia<1K0.92×
28Tennessee~9K0.91×
29Oklahoma~5K0.91×
30Maryland~8K0.90×
31Louisiana~6K0.90×
32Idaho~2K0.89×
33Hawaii~2K0.88×
34Iowa~4K0.87×
35Missouri~7K0.86×
36Wisconsin~7K0.85×
37Kansas~3K0.85×
38Minnesota~7K0.84×
39Mississippi~3K0.84×
40South Carolina~6K0.83×
41Alabama~6K0.81×
42Oregon~5K0.79×
43Washington~8K0.78×
44Colorado~6K0.78×
45Virginia~9K0.77×
46Utah~4K0.77×
47Michigan~10K0.74×
48North Carolina~10K0.73×
49Georgia~10K0.68×
50Texas~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Breeders' Cup, United States
0.67×1.00×6.14×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Breeders' Cup audience vs. the country average
#·InterestCategoryAffinity×
01KeenelandSports61.63×
02Kentucky DerbySports40.85×
03Onet.plNews20.00×
04White CollarMovies & TV20.00×
05MongoliaTravel & Leisure7.82×
06Sustainable energyHome & Garden5.36×
07Weather forecastingHome & Garden5.13×
08LotteryGames5.01×
09FedExBusiness & Career4.96×
10Renewable energyBusiness & Career4.90×
11First class travelTravel & Leisure4.14×
12QVCMovies & TV3.60×
13Masters TournamentSports3.47×
14Solar energyHome & Garden3.24×
15Mortgage loansBusiness & Career3.19×
16Vehicle insuranceCars & Mobility2.70×
17Discount storesShopping2.47×
18PinterestInternet & Social Media1.99×
19AirbnbTravel & Leisure1.96×
20FurnitureHome & Garden1.69×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Breeders' Cup audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Breeders' Cup audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.34×
SustainabilityBALANCE1.76×
Quality AwarenessPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Breeders' Cup audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Design AffinityPREMIUM0.71×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Breeders' Cup over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/breeders-cup-65108” · Methodology