Rascasse Audience Intelligence

Bulleit Bourbon Target Market in United States

Bulleit Bourbon has an estimated audience of 2.3M people in United States.

#11among Spirits in United States
#1379among brands in United States#784in Food & Beverages

The average Bulleit Bourbon fan in United States is 41.2 years old, more male, and lives primarily in California.

By number of fans, Bulleit Bourbon ranks #11 among the 336 objects in Spirits in United States — 2.7× the group median.

Its fans are 1.9 years older than the group average of 39.3.

Women make up 33.9% of the fan base, 9.6 percentage points fewer than the group average.

Compared with the other 335 objects in Spirits, Bulleit Bourbon fans stand out for their interest in Canadian whisky, Rye whiskey and American whiskey.

Most fans live in California, Florida, New York.

Top affinities include Buffalo Trace Bourbon, Wild Turkey (bourbon), Woodford Reserve, with strongest over-indexing on Buffalo Trace Bourbon (23.21× the country average).

Demographically, the Bulleit Bourbon audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Spirituality.

The typical Bulleit Bourbon fan in United States is more male, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Buffalo Trace Bourbon.

Category: Food & Beverages · Type: Brand · Subtype: Spirits

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.3M
in United States
Gender
33.9%♀
66.1% male
Age
41.2
average years
Country rank
#12697
among all objects in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Bulleit Bourbon

33.9% are female, 66.1% are male, average age 41.2.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Bulleit Bourbon audience in United States
MetricValue
Female33.9%
Male66.1%
Average age41.2
Estimated audience size2.3M
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Bulleit Bourbon audience in United States
Age bracketShare%
16-2412%
25-3423%
35-4422%
45-5422%
55+21%
Fig. 04

Worldwide distribution

63.6%

of the worldwide Bulleit Bourbon audience comes from United States.

Worldwide audience distribution share by country for Bulleit Bourbon
CountryShare
United States63.6%
United Kingdom7.2%
Germany4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Bulleit Bourbon customers by region in United States
#RegionReachAffinity×
01Kentucky~70K2.24×
02Ohio~100K1.33×
03Wisconsin~50K1.18×
04Louisiana~40K1.14×
05Tennessee~60K1.12×
06Michigan~80K1.11×
07South Carolina~40K1.10×
08New Jersey~70K1.09×
09Connecticut~30K1.08×
10Alaska~5K1.08×
11Alabama~40K1.07×
12Montana~8K1.07×
13Washington, District of Columbia~5K1.07×
14Illinois~90K1.06×
15Indiana~50K1.06×
16Arkansas~20K1.05×
17New York~100K1.03×
18Pennsylvania~90K1.03×
19Rhode Island~7K1.03×
20Georgia~80K1.02×
21Delaware~7K1.02×
22North Carolina~80K1.00×
23New Hampshire~9K1.00×
24Maine~9K0.99×
25North Dakota~5K0.99×
26Florida~100K0.98×
27Maryland~40K0.97×
28Vermont~4K0.97×
29Mississippi~20K0.95×
30Kansas~20K0.95×
31South Dakota~6K0.95×
32Arizona~50K0.94×
33Massachusetts~40K0.94×
34Iowa~20K0.94×
35Minnesota~40K0.93×
36Nevada~20K0.93×
37Nebraska~10K0.93×
38West Virginia~10K0.93×
39Colorado~40K0.92×
40Virginia~50K0.91×
41Texas~100K0.90×
42Hawaii~9K0.89×
43Missouri~40K0.88×
44Oregon~20K0.86×
45Oklahoma~20K0.86×
46Idaho~10K0.84×
47New Mexico~10K0.83×
48California~200K0.81×
49Washington~40K0.77×
50Utah~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Bulleit Bourbon, United States
0.61×1.00×2.24×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Bulleit Bourbon audience vs. the country average
#·InterestCategoryAffinity×
01Buffalo Trace BourbonFood & Beverages23.21×
02Wild Turkey (bourbon)Food & Beverages15.59×
03Woodford ReserveFood & Beverages14.63×
04Canadian whiskyFood & Beverages14.28×
05Maker's MarkFood & Beverages13.71×
06Jim BeamFood & Beverages12.59×
07Rye whiskeyFood & Beverages12.11×
08Crown RoyalFood & Beverages11.59×
09American whiskeyFood & Beverages10.49×
10Small batch whiskeyFood & Beverages10.23×
11Tennessee whiskeyFood & Beverages9.88×
12Blended whiskeyFood & Beverages9.23×
13Single malt whiskyFood & Beverages8.89×
14Irish whiskeyFood & Beverages7.44×
15Scotch whiskyFood & Beverages6.57×
16Bourbon whiskeyFood & Beverages6.17×
17WhiskyFood & Beverages4.36×
18Britney SpearsMusic & Radio3.82×
19Alcoholic beveragesFood & Beverages1.77×
20FIFA World Cup 2026Sports1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Bulleit Bourbon audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Bulleit Bourbon audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.65×
SpiritualityBALANCE1.51×
Pet OwnershipJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Bulleit Bourbon audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN1.04×
CreativityOPEN1.08×
Career OrientationPOWER1.08×
0×1.00× baseline2×
Appendix

Explore more audiences

More Spirits audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Bulleit Bourbon over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/bulleit-bourbon-30202” · Methodology