Rascasse Audience Intelligence

Polygon (website) Audience Demographics in United States

Polygon (website) has an estimated audience of 2,666,452 people in United States.

#338among Website / Newspaper / Magazine in United States
#236in Games

Most Polygon (website) fans in United States live in California; their strongest affinity is Fry's Electronics.

Interest is seasonal: March, April and May account for 36% of the year's searches, July is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Fry's Electronics, BlizzCon, World of Tanks, with strongest over-indexing on Fry's Electronics (50.08× the country average).

The typical Polygon (website) fan in United States shows strong Patriotism tendencies and a notable affinity for Fry's Electronics.

Category: Games · Type: Website / Newspaper / Magazine

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
2.7M
in United States
Country rank
#11240
among all objects in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Polygon (website)

Fig. 02

Gender split

Demographic split for Polygon (website) audience in United States
MetricValue
Estimated audience size2,666,452
Fig. 04

Worldwide distribution

40.7%

of the worldwide Polygon (website) audience comes from United States.

Worldwide audience distribution share by country for Polygon (website)
CountryShare
United States40.7%
Indonesia9.6%
India7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Polygon (website) fans by region: top regions in United States
#RegionReachAffinity×
01Washington~80K1.36×
02Alaska~7K1.30×
03Texas~200K1.27×
04Virginia~90K1.26×
05Oregon~40K1.23×
06New York~200K1.22×
07Alabama~50K1.20×
08Arizona~70K1.19×
09Washington, District of Columbia~6K1.16×
10New Mexico~20K1.13×
11Louisiana~40K1.12×
12Illinois~100K1.11×
13Georgia~100K1.11×
14Florida~200K1.10×
15Hawaii~10K1.10×
16Pennsylvania~100K1.07×
17New Jersey~80K1.07×
18Colorado~50K1.07×
19California~300K1.06×
20North Carolina~90K1.05×
21Maryland~50K1.05×
22Nevada~30K1.04×
23Massachusetts~60K1.03×
24Indiana~60K1.03×
25South Carolina~40K1.02×
26Kentucky~40K1.01×
27Connecticut~30K0.98×
28South Dakota~7K0.97×
29Michigan~80K0.96×
30Missouri~50K0.96×
31Kansas~20K0.96×
32West Virginia~10K0.96×
33Ohio~90K0.95×
34Oklahoma~30K0.95×
35Tennessee~50K0.94×
36New Hampshire~10K0.94×
37Utah~20K0.93×
38Wisconsin~40K0.91×
39Mississippi~20K0.90×
40Montana~8K0.90×
41Minnesota~40K0.88×
42Idaho~10K0.88×
43Rhode Island~7K0.85×
44Nebraska~10K0.84×
45North Dakota~5K0.84×
46Arkansas~20K0.83×
47Maine~9K0.79×
48Delaware~6K0.77×
49Vermont~4K0.77×
50Iowa~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Polygon (website), United States
0.72×1.00×1.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Polygon (website) audience vs. the country average
#·InterestCategoryAffinity×
01Fry's ElectronicsShopping50.08×
02BlizzConGames43.36×
03World of TanksGames32.50×
04Micro CenterShopping23.29×
05SteelSeriesGames20.00×
06GameSpotGames17.44×
07MotherboardTechnology & Electronics14.23×
08UbisoftGames13.62×
09RobloxGames12.20×
10IGNMovies & TV11.56×
11EngadgetTechnology & Electronics9.90×
12Mortal KombatGames9.89×
13NeweggShopping9.74×
14Assassin's CreedGames8.84×
15Magic: The GatheringGames8.80×
16GameStopGames6.37×
17SteamGames6.04×
18PokémonGames5.05×
19Mobile gameGames3.08×
20Pizza HutFood & Beverages2.68×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Polygon (website) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Polygon (website) audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.35×
Early Adopter MentalityPOWER3.13×
Convenience OrientationPREMIUM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Polygon (website) audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
CreativityOPEN0.67×
Healthy LifestyleBALANCE0.73×
0×1.00× baseline2×
Appendix

Explore more audiences

More Games audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Polygon (website) over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
low no gender data; demographics hidden

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/polygon-website-91194” · Methodology