Rascasse Audience Intelligence

Premier League Fan Demographics in United States

Premier League has an estimated audience of 16.8M people in United States.

#8among Soccer in United States
#29among events in United States#147in Sports

The average Premier League fan in United States is 34.2 years old, more male, and lives primarily in California.

By number of fans, Premier League ranks #8 among the 13399 objects in Soccer in United States — 5.8× the group median.

Women make up 32.4% of the fan base, 3.3 percentage points fewer than the group average.

Compared with the other 13398 objects in Soccer, Premier League fans stand out for their interest in Football player, Sabrina Carpenter and Lace wig.

Interest is seasonal: April, May and December account for 36% of the year's searches, July is the quietest month.

Most fans live in California, New York, Texas.

Top affinities include Football player, Manchester City F.C., UEFA Europa League, with strongest over-indexing on Football player (15.06× the country average).

Demographically, the Premier League audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Risk Appetite, Creativity.

The typical Premier League fan in United States is more male, around 34.2 years old, with strong Risk Appetite tendencies and a notable affinity for Football player.

Category: Sports · Type: Event · Subtype: Soccer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
16.8M
in United States
Gender
32.4%♀
67.6% male
Age
34.2
average years
Country rank
#2018
among all objects in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Premier League fans

32.4% are female, 67.6% are male, average age 34.2.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Premier League audience in United States
MetricValue
Female32.4%
Male67.6%
Average age34.2
Estimated audience size16.8M
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Premier League audience in United States
Age bracketShare%
16-2435%
25-3422%
35-4417%
45-5414%
55+11%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Premier League audience comes from United States.

Worldwide audience distribution share by country for Premier League
CountryShare
United Kingdom10.3%
United States7.8%
Brazil6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Premier League fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~70K2.01×
02Maryland~600K2.00×
03New Jersey~900K1.92×
04New York~2M1.77×
05Massachusetts~600K1.75×
06Connecticut~300K1.64×
07Virginia~700K1.54×
08California~3M1.41×
09Florida~1.5M1.37×
10Illinois~800K1.32×
11Texas~1.5M1.29×
12Minnesota~400K1.29×
13Rhode Island~70K1.25×
14Georgia~700K1.19×
15Washington~500K1.18×
16North Carolina~600K1.15×
17Vermont~40K1.13×
18Delaware~50K1.10×
19Arizona~400K1.06×
20Colorado~300K1.03×
21Nevada~200K1.02×
22Oregon~200K1.00×
23Pennsylvania~600K0.97×
24Indiana~300K0.95×
25Utah~200K0.95×
26Nebraska~90K0.94×
27Maine~60K0.94×
28New Hampshire~60K0.89×
29Iowa~100K0.87×
30Tennessee~300K0.78×
31Kansas~100K0.78×
32Ohio~500K0.76×
33Michigan~400K0.75×
34South Carolina~200K0.75×
35South Dakota~30K0.74×
36Wisconsin~200K0.73×
37Kentucky~200K0.73×
38New Mexico~80K0.73×
39North Dakota~30K0.73×
40Oklahoma~100K0.71×
41Missouri~200K0.69×
42Alabama~200K0.66×
43Idaho~60K0.65×
44Arkansas~90K0.62×
45Louisiana~100K0.61×
46Hawaii~40K0.50×
47Alaska~20K0.50×
48Montana~30K0.49×
49West Virginia~40K0.41×
50Mississippi~60K0.38×
Fig. 06

Affinity by region

Affinity by region — Premier League, United States
0.38×1.00×2.01×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Premier League audience vs. the country average
#·InterestCategoryAffinity×
01Football playerBusiness & Career15.06×
02Manchester City F.C.Sports7.01×
03UEFA Europa LeagueSports6.51×
04Carlos AlcarazSports5.78×
05Manchester United F.C.Sports5.01×
06UEFA Champions LeagueSports4.93×
07Sabrina CarpenterMusic & Radio4.14×
08Lace wigBeauty & Wellness3.78×
09Chicano rapMusic & Radio3.47×
10Team sportSports3.46×
11Bad BunnyMusic & Radio3.37×
12ArgentinaTravel & Leisure3.31×
13Real Madrid Club de FútbolSports3.29×
14FIFA World Cup 2026Sports2.85×
15FIFA World CupSports2.69×
16VideoMovies & TV2.62×
17MexicoTravel & Leisure2.35×
18TransportCars & Mobility1.83×
19AnimalPets & Animals1.70×
20CuisineFood & Beverages1.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Premier League audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Premier League audience vs. the country average · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.22×
CreativityOPEN1.06×
Design AffinityPREMIUM0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Premier League audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.43×
Need for SecurityCONSERVATISM0.47×
DIY MentalityTHRILL0.51×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Premier League over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/premier-league-11342” · Methodology