Rascasse Audience Intelligence

Sparkling Ice Target Market in United States

Sparkling Ice has an estimated audience of 667,611 people in United States.

#16among Soft drinks in United States#3393among Brand in United States#1703in Food & Beverages

The average Sparkling Ice fan in United States is 36.3 years old, more female, and lives primarily in California.

By number of fans, Sparkling Ice ranks #16 among the 73 objects in Soft drinks in United States — 5.3× the group median.

Its fans are 1.5 years older than the group average of 34.8.

Women make up 55.7% of the fan base, 2.8 percentage points more than the group average.

Compared with the other 72 objects in Soft drinks, Sparkling Ice fans stand out for their interest in Kemper Amps, SHAZNA and mei ehara.

Most fans live in California, Texas, Florida.

Top affinities include Kemper Amps, SHAZNA, mei ehara, with strongest over-indexing on Kemper Amps (178.04× the country average).

Demographically, the Sparkling Ice audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability.

The typical Sparkling Ice fan in United States is more female, around 36.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kemper Amps.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
668K
in United States
Gender
55.7%♀
44.3% male
Age
36.3
average years
Country rank
#30777
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Sparkling Ice

55.7% are female, 44.3% are male, average age 36.3.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Sparkling Ice audience in United States
MetricValue
Female55.7%
Male44.3%
Average age36.3
Estimated audience size667,611
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Sparkling Ice audience in United States
Age bracketShare%
16-2432%
25-3421%
35-4415%
45-5415%
55+17%
Fig. 04

Worldwide distribution

83.7%

of the worldwide Sparkling Ice audience comes from United States.

Worldwide audience distribution share by country for Sparkling Ice
CountryShare
United States83.7%
Canada3.2%
United Kingdom2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Sparkling Ice customers by region in United States
#RegionReachAffinity×
01Iowa~9K1.36×
02Michigan~30K1.28×
03North Dakota~2K1.24×
04Nebraska~5K1.23×
05Minnesota~10K1.20×
06Washington~20K1.18×
07Connecticut~9K1.18×
08South Dakota~2K1.18×
09Kansas~7K1.16×
10Missouri~10K1.12×
11Indiana~20K1.11×
12Wisconsin~10K1.11×
13Arizona~20K1.06×
14Idaho~4K1.06×
15Illinois~30K1.05×
16Hawaii~3K1.04×
17Ohio~20K1.03×
18Oklahoma~8K1.03×
19California~80K1.02×
20Texas~50K1.02×
21Kentucky~9K1.02×
22Oregon~9K1.02×
23New York~40K1.00×
24Alaska~1K1.00×
25Georgia~20K0.98×
26Louisiana~9K0.98×
27Utah~6K0.98×
28South Carolina~10K0.97×
29Florida~40K0.96×
30Pennsylvania~20K0.96×
31North Carolina~20K0.95×
32Nevada~6K0.95×
33Montana~2K0.95×
34Delaware~2K0.95×
35Wyoming~1K0.95×
36Virginia~20K0.93×
37Arkansas~6K0.93×
38New Hampshire~2K0.93×
39Alabama~9K0.92×
40New Jersey~20K0.91×
41Tennessee~10K0.90×
42West Virginia~3K0.90×
43Maryland~10K0.89×
44Maine~2K0.89×
45Massachusetts~10K0.87×
46Vermont~1K0.86×
47Mississippi~5K0.85×
48Rhode Island~2K0.85×
49Colorado~9K0.80×
50New Mexico~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Sparkling Ice, United States
0.77×1.00×1.36×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Sparkling Ice audience vs. the country average
#·InterestCategoryAffinity×
01Kemper AmpsMusic & Radio178.04×
02SHAZNAMusic & Radio166.81×
03mei eharaMusic & Radio166.81×
04Breathless (1960 film)Movies & TV92.07×
05Dubble Bubble Bubble GumFood & Beverages90.99×
06Food IncFood & Beverages49.84×
07Louisiana State University Tiger Marching BandBusiness & Career40.20×
08Plant-Based DietitianFood & Beverages31.35×
09OatlyFood & Beverages31.12×
10Powell's BooksShopping28.13×
11Steve NashSports28.12×
12Todd McFarlaneLiterature27.12×
13NetballSports18.94×
14TiranaTravel & Leisure18.44×
15KosovoTravel & Leisure14.40×
16Fort Lauderdale–Hollywood International AirportTravel & Leisure10.73×
17Sustainable productsPolitics & Society6.02×
18Smoothie KingFood & Beverages4.93×
19KPop Demon HuntersMovies & TV2.42×
20Harry PotterMovies & TV2.40×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Sparkling Ice audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Sparkling Ice audience vs. the country average · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.79×
SustainabilityBALANCE2.32×
Luxury OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Sparkling Ice audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.73×
TraditionCONSERVATISM0.78×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soft drinks audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Sparkling Ice over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/sparkling-ice-86248” · Methodology