Rascasse Audience Intelligence

CBS News Audience Demographics in United States

CBS News has an estimated audience of 33.3M people in United States.

#4among News in United States
#12among TV channels in United States#8in News

The average CBS News fan in United States is 45.4 years old, balanced, and lives primarily in California.

By number of fans, CBS News ranks #4 among the 776 objects in News in United States — 20.4× the group median.

Its fans are 2.8 years older than the group average of 42.6.

Women make up 49.7% of the fan base, 6.5 percentage points fewer than the group average.

Compared with the other 775 objects in News, CBS News fans stand out for their interest in Dick Van Dyke, AccuWeather and Yahoo! News.

Most fans live in California, Florida, New York.

Top affinities include Google News, Nancy Pelosi, Dick Van Dyke, with strongest over-indexing on Google News (4.85× the country average).

Demographically, the CBS News audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Spirituality.

The typical CBS News fan in United States is balanced, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for Google News.

Category: News · Type: TV Channel · Subtype: News

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
33.3M
in United States
Gender
49.7%♀
50.3% male
Age
45.4
average years
Country rank
#765
among all objects in United States
Fig. 01

Search interest · 12-month trend

+13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of CBS News

49.7% are female, 50.3% are male, average age 45.4.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for CBS News audience in United States
MetricValue
Female49.7%
Male50.3%
Average age45.4
Estimated audience size33.3M
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the CBS News audience in United States
Age bracketShare%
16-2411%
25-3413%
35-4417%
45-5425%
55+33%
Fig. 04

Worldwide distribution

81.9%

of the worldwide CBS News audience comes from United States.

Worldwide audience distribution share by country for CBS News
CountryShare
United States81.9%
Canada2.4%
United Kingdom2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

CBS News fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~100K2.25×
02South Dakota~200K2.18×
03Montana~200K1.85×
04Maine~200K1.75×
05Minnesota~800K1.45×
06Iowa~400K1.33×
07Oregon~500K1.29×
08Wisconsin~700K1.27×
09New Mexico~300K1.26×
10Alaska~90K1.26×
11Kansas~400K1.23×
12Missouri~700K1.09×
13Idaho~200K1.07×
14New Hampshire~100K1.07×
15Wyoming~60K1.07×
16Colorado~600K1.06×
17Hawaii~200K1.06×
18Nebraska~200K1.02×
19Washington~800K1.01×
20Kentucky~500K1.01×
21Connecticut~400K1.01×
22West Virginia~200K1.00×
23Tennessee~700K0.99×
24Delaware~100K0.97×
25Virginia~800K0.94×
26North Carolina~1M0.93×
27Pennsylvania~1M0.92×
28Ohio~1M0.92×
29Rhode Island~100K0.92×
30Michigan~900K0.91×
31Indiana~600K0.91×
32Oklahoma~300K0.87×
33South Carolina~500K0.86×
34North Dakota~70K0.86×
35Maryland~500K0.84×
36Arkansas~200K0.82×
37Arizona~600K0.79×
38Utah~200K0.76×
39New York~1.5M0.74×
40Massachusetts~500K0.74×
41Louisiana~300K0.72×
42Florida~1.5M0.70×
43Nevada~200K0.69×
44Illinois~900K0.68×
45Alabama~300K0.67×
46Georgia~700K0.64×
47Mississippi~200K0.64×
48New Jersey~500K0.59×
49Texas~1.5M0.58×
50California~2M0.55×
Fig. 06

Affinity by region

Affinity by region — CBS News, United States
0.55×1.00×2.25×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the CBS News audience vs. the country average
#·InterestCategoryAffinity×
01Google NewsNews4.85×
02Nancy PelosiPolitics & Society3.40×
03Dick Van DykeMovies & TV2.67×
04Melania TrumpPolitics & Society2.56×
05NBC NewsNews2.47×
06AccuWeatherHome & Garden2.46×
07Yahoo! NewsNews2.42×
08AffiliateInternet & Social Media2.38×
09MSNNews2.34×
10Yahoo! FinanceBusiness & Career2.18×
11Fox News ChannelNews2.17×
12News broadcastingBusiness & Career1.99×
13Barack ObamaPolitics & Society1.91×
14Joe BidenPolitics & Society1.84×
15Zohran MamdaniPolitics & Society1.83×
16CNNNews1.82×
17United States Postal ServiceBusiness & Career1.76×
18Breaking newsMovies & TV1.73×
19Donald TrumpPolitics & Society1.67×
20FriendshipKids & Family1.65×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the CBS News audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the CBS News audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.54×
SpiritualityBALANCE1.33×
PatriotismCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the CBS News audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.47×
Design AffinityPREMIUM0.61×
IndulgenceJOY0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More News audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in CBS News over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cbs-news-38801” · Methodology