Rascasse Audience Intelligence

Renault Target Market in Germany

Renault has an estimated audience of 4.9M people in Germany.

#12among Car manufacturer in Germany
#140among brands in Germany
#54in Cars & Mobility

The average Renault fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Renault ranks #12 among the 121 objects in Car manufacturer in Germany — 14.0× the group median.

Its fans are 1.7 years older than the group average of 39.2.

Compared with the other 120 objects in Car manufacturer, Renault fans stand out for their interest in Peugeot 408, Household goods and Amazon Fire TV.

Most fans live in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top affinities include Peugeot 408, Infiniti, Nissan, with strongest over-indexing on Peugeot 408 (14.21× the country average).

Demographically, the Renault audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Need for Security, DIY Mentality.

The typical Renault fan in Germany is more male, around 40.9 years old, with strong Need for Security tendencies and a notable affinity for Peugeot 408.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
4.9M
in Germany
Gender
32.0%♀
68.0% male
Age
40.9
average years
Country rank
#1071
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Renault

32.0% are female, 68.0% are male, average age 40.9.

Fig. 02

Gender split

32.0%
Female
68.0%
Male
Demographic split for Renault audience in Germany
MetricValue
Female32.0%
Male68.0%
Average age40.9
Estimated audience size4.9M
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Renault audience in Germany
Age bracketShare%
16-2418%
25-3417%
35-4420%
45-5424%
55+20%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Renault audience comes from Germany.

Worldwide audience distribution share by country for Renault
CountryShare
France10.6%
Italy10.0%
Brazil9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Renault customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~800K1.20×
02Saarland~70K1.19×
03Nordrhein-Westfalen~1M1.14×
04Rheinland-Pfalz~300K1.10×
05Hessen~400K1.08×
06Brandenburg~200K1.08×
07Niedersachsen~500K1.05×
08Schleswig-Holstein~200K1.02×
09Bayern~800K1.00×
10Sachsen~200K0.98×
11Thüringen~100K0.98×
12Berlin~200K0.93×
13Sachsen-Anhalt~100K0.91×
14Hamburg~90K0.86×
15Mecklenburg-Vorpommern~70K0.78×
16Bremen~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Renault, Germany
0.71×1.00×1.20×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Renault audience vs. the country average
#·InterestCategoryAffinity×
01Peugeot 408Cars & Mobility14.21×
02InfinitiCars & Mobility7.07×
03NissanCars & Mobility3.98×
04CitroënCars & Mobility3.95×
05HyundaiCars & Mobility3.75×
06Household goodsHome & Garden3.75×
07Amazon Fire TVMovies & TV3.41×
08City carCars & Mobility3.28×
09PeugeotCars & Mobility3.22×
10Škoda AutoCars & Mobility2.67×
11Used carCars & Mobility2.60×
12AutoScout24Cars & Mobility2.54×
13TireCars & Mobility2.41×
14SparkasseBusiness & Career2.06×
15VolkswagenCars & Mobility1.99×
16SUVsCars & Mobility1.95×
17Motor vehicleCars & Mobility1.60×
18CommerzbankBusiness & Career1.55×
19EBayShopping1.54×
20DeepLTechnology & Electronics1.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Renault audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Renault audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.46×
DIY MentalityTHRILL1.19×
Family OrientationCONSERVATISM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Renault audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.58×
Design AffinityPREMIUM0.63×
IndividualismJOY0.67×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in Germany

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Renault over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/renault-17213” · Methodology