Rascasse Audience Intelligence

Cincinnati Reds Fan Demographics in United States

Cincinnati Reds has an estimated audience of 12.9M people in United States.

#12among Baseball in United States#55among teams in United States#206in Sports

The average Cincinnati Reds fan in United States is 42.4 years old, more male, and lives primarily in Ohio.

By number of fans, Cincinnati Reds ranks #11 among the 30 MLB teams in United States — 1.3× the group median.

Its fans are 3.6 years older than the group average of 38.8.

Women make up 40.1% of the fan base, 4.4 percentage points more than the group average.

Compared with the other 29 MLB teams, Cincinnati Reds fans stand out for their interest in Red's, Texas Tech Red Raiders baseball and Joey Votto.

In Q2/2026, search interest was +18.5% on the same quarter a year earlier; the median across the group was +10.2%.

Interest is seasonal: June, July and August account for 46% of the year's searches, November is the quietest month.

Most fans live in Ohio, Kentucky, Indiana.

Top affinities include Red's, Texas Tech Red Raiders baseball, Joey Votto, with strongest over-indexing on Red's (61.13× the country average).

Demographically, the Cincinnati Reds audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Cincinnati Reds fan in United States is more male, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Red's.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
12.9M
in United States
Gender
40.1%♀
59.9% male
Age
42.4
average years
Country rank
#2705
among all objects in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Cincinnati Reds fans

40.1% are female, 59.9% are male, average age 42.4.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Cincinnati Reds audience in United States
MetricValue
Female40.1%
Male59.9%
Average age42.4
Estimated audience size12.9M
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Cincinnati Reds audience in United States
Age bracketShare%
16-2416%
25-3416%
35-4419%
45-5422%
55+27%
Fig. 04

Worldwide distribution

84.5%

of the worldwide Cincinnati Reds audience comes from United States.

Worldwide audience distribution share by country for Cincinnati Reds
CountryShare
United States84.5%
Mexico1.8%
Canada1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cincinnati Reds fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~5.5M12.04×
02Kentucky~2M10.64×
03West Virginia~300K4.71×
04Indiana~1M4.44×
05Wisconsin~300K1.32×
06Tennessee~300K1.14×
07Illinois~400K0.80×
08Iowa~90K0.70×
09Pennsylvania~300K0.65×
10Montana~30K0.65×
11Missouri~200K0.64×
12South Carolina~100K0.61×
13North Carolina~300K0.59×
14Florida~500K0.57×
15Virginia~200K0.52×
16New York~400K0.47×
17New Jersey~200K0.45×
18Arizona~100K0.45×
19Alabama~90K0.45×
20Mississippi~50K0.44×
21Connecticut~60K0.42×
22Wyoming~9K0.42×
23Delaware~20K0.40×
24South Dakota~10K0.39×
25Michigan~100K0.37×
26Arkansas~40K0.36×
27Alaska~10K0.36×
28Georgia~100K0.35×
29Nevada~40K0.35×
30Hawaii~20K0.34×
31Nebraska~20K0.33×
32North Dakota~10K0.33×
33Louisiana~60K0.32×
34New Mexico~30K0.32×
35Washington, District of Columbia~8K0.30×
36Maryland~70K0.29×
37Colorado~60K0.28×
38Kansas~30K0.28×
39Maine~10K0.27×
40New Hampshire~10K0.25×
41Rhode Island~10K0.25×
42Oklahoma~40K0.24×
43Idaho~20K0.24×
44California~400K0.23×
45Oregon~40K0.23×
46Utah~30K0.22×
47Massachusetts~60K0.21×
48Washington~60K0.20×
49Minnesota~40K0.20×
50Texas~200K0.19×
Fig. 06

Affinity by region

Affinity by region — Cincinnati Reds, United States
0.19×1.00×12.04×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cincinnati Reds audience vs. the country average
#·InterestCategoryAffinity×
01Red'sSports61.13×
02Texas Tech Red Raiders baseballSports59.26×
03Joey VottoSports56.77×
04North Carolina Tar Heels baseballSports52.88×
05Trevor BauerSports51.65×
06Cincinnati Bearcats men's basketballSports47.22×
07LSU SoftballSports47.12×
08Texas A&M Aggies baseballSports46.67×
09Mississippi State Bulldogs baseballSports43.75×
10Dayton DragonsSports42.86×
11Mark McGwireSports33.12×
12A. J. GreenSports25.79×
13Hamilton County, OhioTravel & Leisure25.46×
14Skyline ChiliFood & Beverages21.61×
15Huff (TV series)Movies & TV20.42×
16Los Angeles Angels of AnaheimSports13.50×
17WLWTMovies & TV13.38×
18Elly De La CruzSports13.19×
19Ohio LotteryGames6.73×
20Thomas MassiePolitics & Society5.98×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cincinnati Reds audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cincinnati Reds audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Need for SecurityCONSERVATISM1.35×
Community OrientationOPEN1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cincinnati Reds audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.75×
Design AffinityPREMIUM0.76×
Early Adopter MentalityPOWER0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Baseball audiences in United States

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Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cincinnati Reds over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/cincinnati-reds-13854” · Methodology