Rascasse Audience Intelligence

NBC News Audience Demographics in United States

NBC News has an estimated audience of 45.1M people in United States.

#3among News in United States
#8among TV channels in United States#4in News

The average NBC News fan in United States is 45.4 years old, more female, and lives primarily in California.

By number of fans, NBC News ranks #3 among the 776 objects in News in United States — 27.7× the group median.

Its fans are 2.8 years older than the group average of 42.6.

Women make up 61.8% of the fan base, 5.7 percentage points more than the group average.

Compared with the other 775 objects in News, NBC News fans stand out for their interest in Chris Evans (actor), Politico and Bored Panda.

Most fans live in California, New York, Florida.

Top affinities include Chris Evans (actor), Politico, Bored Panda, with strongest over-indexing on Chris Evans (actor) (4.07× the country average).

Demographically, the NBC News audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Career Orientation.

The typical NBC News fan in United States is more female, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Chris Evans (actor).

Category: News · Type: TV Channel · Subtype: News

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
45.1M
in United States
Gender
61.8%♀
38.2% male
Age
45.4
average years
Country rank
#484
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of NBC News

61.8% are female, 38.2% are male, average age 45.4.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for NBC News audience in United States
MetricValue
Female61.8%
Male38.2%
Average age45.4
Estimated audience size45.1M
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the NBC News audience in United States
Age bracketShare%
16-249%
25-3414%
35-4419%
45-5426%
55+32%
Fig. 04

Worldwide distribution

73.4%

of the worldwide NBC News audience comes from United States.

Worldwide audience distribution share by country for NBC News
CountryShare
United States73.4%
Canada3.7%
United Kingdom2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

NBC News fans by region: top regions in United States
#RegionReachAffinity×
01Maine~400K1.96×
02Vermont~200K1.85×
03Montana~200K1.68×
04Alaska~100K1.51×
05Oregon~900K1.49×
06Wisconsin~1M1.44×
07Iowa~600K1.43×
08Rhode Island~200K1.39×
09Minnesota~1M1.36×
10Idaho~300K1.28×
11New Mexico~300K1.21×
12Colorado~900K1.19×
13Washington~1M1.17×
14West Virginia~300K1.16×
15South Dakota~100K1.14×
16Connecticut~600K1.13×
17New Hampshire~200K1.13×
18Virginia~1.5M1.10×
19Missouri~900K1.03×
20North Dakota~100K1.02×
21Michigan~1.5M1.00×
22Pennsylvania~1.5M0.98×
23Kansas~400K0.98×
24Nebraska~300K0.98×
25Ohio~1.5M0.97×
26North Carolina~1.5M0.97×
27Kentucky~600K0.92×
28Indiana~800K0.91×
29Maryland~800K0.90×
30South Carolina~600K0.88×
31Massachusetts~800K0.85×
32Delaware~100K0.85×
33Washington, District of Columbia~80K0.85×
34Tennessee~800K0.84×
35Arizona~800K0.83×
36Hawaii~200K0.83×
37Illinois~1.5M0.79×
38New York~2M0.73×
39Utah~300K0.72×
40Arkansas~300K0.71×
41Florida~2M0.68×
42Nevada~300K0.65×
43Oklahoma~300K0.64×
44Alabama~400K0.61×
45New Jersey~700K0.60×
46Georgia~800K0.56×
47California~3M0.55×
48Mississippi~200K0.54×
49Texas~1.5M0.52×
50Louisiana~300K0.51×
Fig. 06

Affinity by region

Affinity by region — NBC News, United States
0.51×1.00×1.96×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the NBC News audience vs. the country average
#·InterestCategoryAffinity×
01Chris Evans (actor)Movies & TV4.07×
02PoliticoPolitics & Society3.50×
03Bored PandaInternet & Social Media3.15×
04Breakfast televisionMovies & TV3.03×
05MSNBCNews2.75×
06Drudge ReportNews2.58×
07Chuck NorrisMovies & TV2.53×
08CBS NewsNews2.47×
09New York PostNews2.40×
10Real propertyHome & Garden2.38×
11Bank of AmericaBusiness & Career2.12×
12GeneticsKids & Family2.02×
13Diane KeatonMovies & TV1.96×
14NostalgiaHome & Garden1.82×
15Fox News ChannelNews1.68×
16Joe BidenPolitics & Society1.64×
17Dolly PartonMusic & Radio1.60×
18TMZInternet & Social Media1.56×
19TraditionPolitics & Society1.55×
20Subscription business modelShopping1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the NBC News audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the NBC News audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.47×
Career OrientationPOWER1.37×
IndividualismJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the NBC News audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
Luxury OrientationPREMIUM0.78×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More News audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in NBC News over the last 12 months. Modelled, not counted; people interested in several tv channels count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/nbc-news-17208” · Methodology