Rascasse Audience Intelligence

Sirius XM Radio Audience Demographics in United States

Sirius XM Radio has an estimated audience of 10.5M people in United States.

#9among TV / music streaming in United States
#88among websites & media in United States
#230in Music & Radio

The average Sirius XM Radio fan in United States is 43.3 years old, balanced, and lives primarily in California.

By number of fans, Sirius XM Radio ranks #9 among the 54 objects in TV / music streaming in United States — 12.6× the group median.

Its fans are 6.8 years older than the group average of 36.5.

Women make up 45.7% of the fan base, 3.9 percentage points fewer than the group average.

Compared with the other 53 objects in TV / music streaming, Sirius XM Radio fans stand out for their interest in Luke Perry, Alvin and the Chipmunks and Michael Cera.

Most fans live in California, Florida, Texas.

Top affinities include Luke Perry, Alvin and the Chipmunks, Michael Cera, with strongest over-indexing on Luke Perry (23.74× the country average).

Demographically, the Sirius XM Radio audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

The typical Sirius XM Radio fan in United States is balanced, around 43.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Luke Perry.

Category: Music & Radio · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
10.5M
in United States
Gender
45.7%♀
54.3% male
Age
43.3
average years
Country rank
#3450
among all objects in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Sirius XM Radio

45.7% are female, 54.3% are male, average age 43.3.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Sirius XM Radio audience in United States
MetricValue
Female45.7%
Male54.3%
Average age43.3
Estimated audience size10.5M
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Sirius XM Radio audience in United States
Age bracketShare%
16-2413%
25-3416%
35-4420%
45-5425%
55+26%
Fig. 04

Worldwide distribution

87.1%

of the worldwide Sirius XM Radio audience comes from United States.

Worldwide audience distribution share by country for Sirius XM Radio
CountryShare
United States87.1%
Canada4.7%
Philippines2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Sirius XM Radio fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~30K1.59×
02West Virginia~90K1.58×
03South Dakota~40K1.50×
04Montana~50K1.48×
05North Dakota~30K1.37×
06Iowa~100K1.33×
07Alabama~200K1.23×
08Nebraska~80K1.23×
09New Mexico~80K1.22×
10Wisconsin~200K1.21×
11Pennsylvania~500K1.18×
12Ohio~400K1.16×
13New Hampshire~50K1.16×
14Michigan~400K1.15×
15South Carolina~200K1.15×
16Arkansas~100K1.15×
17Vermont~20K1.15×
18Tennessee~300K1.14×
19Mississippi~100K1.13×
20Maine~50K1.12×
21Missouri~200K1.11×
22Kentucky~200K1.10×
23Kansas~100K1.08×
24Delaware~30K1.08×
25Indiana~200K1.05×
26Oklahoma~100K1.05×
27North Carolina~400K1.02×
28Arizona~200K0.98×
29Connecticut~100K0.96×
30Idaho~60K0.96×
31Virginia~300K0.95×
32Louisiana~100K0.95×
33Illinois~400K0.94×
34Georgia~300K0.92×
35Minnesota~200K0.89×
36Maryland~200K0.88×
37Colorado~200K0.85×
38Rhode Island~30K0.85×
39New Jersey~200K0.84×
40Nevada~80K0.81×
41Florida~500K0.80×
42New York~500K0.76×
43Massachusetts~200K0.76×
44Texas~500K0.74×
45Oregon~90K0.70×
46Utah~70K0.66×
47Washington~200K0.63×
48Washington, District of Columbia~10K0.56×
49California~700K0.55×
50Hawaii~10K0.25×
Fig. 06

Affinity by region

Affinity by region — Sirius XM Radio, United States
0.25×1.00×1.59×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Sirius XM Radio audience vs. the country average
#·InterestCategoryAffinity×
01Luke PerryMovies & TV23.74×
02Alvin and the ChipmunksMusic & Radio8.70×
03Michael CeraMovies & TV7.11×
04Leighton MeesterMovies & TV5.39×
05British hip hopMusic & Radio3.92×
06Dove CameronMovies & TV3.73×
07Michael JacksonMusic & Radio3.02×
08RockabillyFashion & Accessoires2.68×
09Barnes & NobleLiterature2.54×
10MSNNews2.54×
11IPTVTechnology & Electronics2.52×
12Political scienceBusiness & Career2.43×
13Talk radioMusic & Radio2.27×
14DemocracyPolitics & Society2.12×
15AT&TTechnology & Electronics1.99×
16Chuck NorrisMovies & TV1.92×
17Real propertyHome & Garden1.65×
18United Parcel ServiceBusiness & Career1.61×
19TMZInternet & Social Media1.55×
20GamblingGames1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Sirius XM Radio audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Sirius XM Radio audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.33×
Need for SecurityCONSERVATISM1.29×
Career OrientationPOWER1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Sirius XM Radio audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Pet OwnershipJOY0.80×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV / music streaming audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Sirius XM Radio over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/sirius-xm-radio-9896” · Methodology