Rascasse Audience Intelligence

Stumptown Coffee Roasters Target Market in United States

Stumptown Coffee Roasters has an estimated audience of 774K people in United States.

#10among Coffee in United States
#3224among brands in United States#1604in Food & Beverages

The average Stumptown Coffee Roasters fan in United States is 35.0 years old, more female, and lives primarily in New York.

By number of fans, Stumptown Coffee Roasters ranks #10 among the 42 objects in Coffee in United States — 15.5× the group median.

Its fans are 3.1 years younger than the group average of 38.1.

Compared with the other 41 objects in Coffee, Stumptown Coffee Roasters fans stand out for their interest in Death Wish Coffee, TeamViewer and Bordeaux wine.

Most fans live in New York, Oregon, California.

Top affinities include Nescafé, Costa Coffee, Death Wish Coffee, with strongest over-indexing on Nescafé (104× the country average).

Demographically, the Stumptown Coffee Roasters audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Family Orientation.

The typical Stumptown Coffee Roasters fan in United States is more female, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for Nescafé.

Category: Food & Beverages · Type: Brand · Subtype: Coffee

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
774K
in United States
Gender
58.0%♀
42.0% male
Age
35.0
average years
Country rank
#29075
among all objects in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Stumptown Coffee Roasters

58.0% are female, 42.0% are male, average age 35.0.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Stumptown Coffee Roasters audience in United States
MetricValue
Female58.0%
Male42.0%
Average age35.0
Estimated audience size774K
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Stumptown Coffee Roasters audience in United States
Age bracketShare%
16-2429%
25-3425%
35-4421%
45-5416%
55+10%
Fig. 04

Worldwide distribution

55.9%

of the worldwide Stumptown Coffee Roasters audience comes from United States.

Worldwide audience distribution share by country for Stumptown Coffee Roasters
CountryShare
United States55.9%
Japan18.5%
Germany3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Stumptown Coffee Roasters customers by region in United States
#RegionReachAffinity×
01Oregon~200K21.47×
02New York~300K5.82×
03Montana~4K1.53×
04Washington~20K1.38×
05California~100K1.20×
06New Jersey~20K0.95×
07West Virginia~3K0.77×
08Washington, District of Columbia~1K0.72×
09Alaska~1K0.71×
10Vermont~1K0.71×
11Hawaii~2K0.68×
12Idaho~3K0.67×
13North Dakota~1K0.67×
14South Dakota~1K0.65×
15Massachusetts~10K0.62×
16Maine~2K0.61×
17Rhode Island~1K0.61×
18Colorado~8K0.60×
19Connecticut~5K0.60×
20New Hampshire~2K0.60×
21Delaware~1K0.60×
22New Mexico~3K0.58×
23Nevada~4K0.55×
24Utah~4K0.54×
25Nebraska~2K0.53×
26Virginia~10K0.52×
27Iowa~4K0.51×
28Arkansas~4K0.51×
29Mississippi~4K0.51×
30Kansas~3K0.51×
31Illinois~10K0.49×
32Maryland~7K0.49×
33Oklahoma~5K0.49×
34North Carolina~10K0.47×
35Louisiana~5K0.47×
36Tennessee~8K0.46×
37Minnesota~6K0.46×
38Pennsylvania~10K0.45×
39Missouri~6K0.45×
40Georgia~10K0.44×
41Arizona~8K0.44×
42Indiana~7K0.44×
43Wisconsin~6K0.44×
44South Carolina~6K0.44×
45Kentucky~5K0.44×
46Ohio~10K0.43×
47Michigan~10K0.42×
48Texas~20K0.41×
49Alabama~5K0.41×
50Florida~20K0.36×
Fig. 06

Affinity by region

Affinity by region — Stumptown Coffee Roasters, United States
0.36×1.00×21.47×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Stumptown Coffee Roasters audience vs. the country average
#·InterestCategoryAffinity×
01NescaféFood & Beverages104.00×
02Costa CoffeeFood & Beverages79.95×
03Death Wish CoffeeFood & Beverages35.08×
04TeamViewerTechnology & Electronics23.44×
05Bordeaux wineFood & Beverages20.00×
06Specialty coffeeFood & Beverages17.83×
07Philz CoffeeFood & Beverages15.48×
08Jesse WilliamsMovies & TV13.96×
09Caribou CoffeeFood & Beverages12.97×
10Golden CorralFood & Beverages11.89×
11Coffee roastingFood & Beverages9.13×
12Family carCars & Mobility8.49×
13Cultural heritagePolitics & Society7.82×
14Iced coffeeFood & Beverages7.06×
15Dutch Bros. CoffeeFood & Beverages6.80×
16Non-alcoholic beverageFood & Beverages6.78×
17Fried chickenFood & Beverages5.91×
18Italian cuisineFood & Beverages5.62×
19CleanlinessHome & Garden5.58×
20Dunkin' DonutsFood & Beverages4.03×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Stumptown Coffee Roasters audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Stumptown Coffee Roasters audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.76×
Family OrientationCONSERVATISM2.23×
Pet OwnershipJOY2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Stumptown Coffee Roasters audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Need for SecurityCONSERVATISM0.85×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Appendix

Explore more audiences

More Coffee audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Stumptown Coffee Roasters over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/stumptown-coffee-roasters-168624” · Methodology