Rascasse Audience Intelligence

Tiffany & Co. Target Market in United States

Tiffany & Co. has an estimated audience of 12.8M people in United States.

#1among Jewelry in United States
#303among brands in United States#146in Fashion & Accessoires

The average Tiffany & Co. fan in United States is 39.7 years old, more female, and lives primarily in California.

By number of fans, Tiffany & Co. ranks #1 among the 142 objects in Jewelry in United States — 76.0× the group median.

Its fans are 2.4 years older than the group average of 37.3.

Women make up 68.3% of the fan base, 2.6 percentage points fewer than the group average.

Compared with the other 141 objects in Jewelry, Tiffany & Co. fans stand out for their interest in Pendant, Jewelry design and Aritzia.

Most fans live in California, New York, Florida.

Top affinities include Cartier, Pendant, Jewelry design, with strongest over-indexing on Cartier (4.01× the country average).

Demographically, the Tiffany & Co. audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

The typical Tiffany & Co. fan in United States is more female, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Cartier.

Category: Fashion & Accessoires · Type: Brand · Subtype: Jewelry

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
12.8M
in United States
Gender
68.3%♀
31.7% male
Age
39.7
average years
Country rank
#2800
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Tiffany & Co.

68.3% are female, 31.7% are male, average age 39.7.

Fig. 02

Gender split

68.3%
Female
31.7%
Male
Demographic split for Tiffany & Co. audience in United States
MetricValue
Female68.3%
Male31.7%
Average age39.7
Estimated audience size12.8M
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Tiffany & Co. audience in United States
Age bracketShare%
16-2418%
25-3421%
35-4421%
45-5421%
55+19%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Tiffany & Co. audience comes from United States.

Worldwide audience distribution share by country for Tiffany & Co.
CountryShare
United States17.7%
Japan16.5%
China10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tiffany & Co. customers by region in United States
#RegionReachAffinity×
01Hawaii~100K2.59×
02New York~1.5M2.09×
03Massachusetts~500K1.90×
04New Jersey~600K1.76×
05Connecticut~200K1.65×
06Washington, District of Columbia~40K1.64×
07California~2.5M1.62×
08Illinois~700K1.37×
09Rhode Island~50K1.28×
10Nevada~200K1.23×
11Florida~1M1.19×
12Michigan~500K1.19×
13Pennsylvania~600K1.18×
14Virginia~400K1.18×
15Washington~300K1.17×
16Arizona~300K1.13×
17Maryland~300K1.12×
18New Hampshire~60K1.12×
19Texas~900K1.02×
20Georgia~400K1.02×
21Delaware~40K0.95×
22Ohio~400K0.92×
23South Carolina~200K0.88×
24Colorado~200K0.85×
25Indiana~200K0.84×
26Oregon~100K0.84×
27North Carolina~400K0.83×
28Vermont~20K0.83×
29Tennessee~200K0.80×
30Alaska~20K0.80×
31Utah~100K0.79×
32Maine~40K0.78×
33Missouri~200K0.77×
34Minnesota~200K0.77×
35Alabama~100K0.77×
36Louisiana~100K0.77×
37New Mexico~60K0.74×
38Wisconsin~200K0.72×
39Kentucky~100K0.71×
40West Virginia~50K0.71×
41Oklahoma~100K0.69×
42Montana~30K0.64×
43Arkansas~70K0.63×
44Mississippi~70K0.63×
45Kansas~70K0.63×
46Idaho~40K0.61×
47Iowa~70K0.59×
48North Dakota~20K0.58×
49Nebraska~40K0.55×
50South Dakota~20K0.51×
Fig. 06

Affinity by region

Affinity by region — Tiffany & Co., United States
0.51×1.00×2.59×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tiffany & Co. audience vs. the country average
#·InterestCategoryAffinity×
01CartierFashion & Accessoires4.01×
02PendantPolitics & Society3.16×
03Jewelry designFashion & Accessoires3.15×
04AritziaFashion & Accessoires2.87×
05Tory BurchFashion & Accessoires2.85×
06Handmade jewelryFashion & Accessoires2.66×
07Ring (jewellery)Fashion & Accessoires2.47×
08Nordstrom RackFashion & Accessoires2.33×
09DiamondFashion & Accessoires2.30×
10Louis VuittonFashion & Accessoires2.23×
11Saks Fifth AvenueShopping2.18×
12GucciFashion & Accessoires2.14×
13ManhattanTravel & Leisure2.03×
14GemstoneFashion & Accessoires1.96×
15SephoraShopping1.82×
16Fashion NovaShopping1.79×
17T.J.MaxxShopping1.78×
18Macy'sShopping1.62×
19NordstromShopping1.57×
20Skin careBeauty & Wellness1.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tiffany & Co. audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tiffany & Co. audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.14×
Quality AwarenessPREMIUM1.72×
Design AffinityPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tiffany & Co. audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.47×
Need for SecurityCONSERVATISM0.78×
Family OrientationCONSERVATISM0.94×
0×1.00× baseline2×
Appendix

Explore more audiences

More Jewelry audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tiffany & Co. over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/tiffany-and-co-16771” · Methodology