Rascasse Audience Intelligence

Pingu Viewer Demographics in United States

Pingu has an estimated audience of 647,485 people in United States.

#135among Animation in United States
#2689among Movie / TV Show / Series in United States#5862in Movies & TV

The average Pingu fan in United States is 46.4 years old, balanced, and lives primarily in California.

Its fans are 11.4 years older than the group average of 35.0.

Women make up 45.3% of the fan base, 9.4 percentage points fewer than the group average.

Compared with the other 478 objects in Animation, Pingu fans stand out for their interest in Lottery, Non-alcoholic beverage and Virtual reality.

Most fans live in California, Texas, New York.

Top affinities include Lottery, Non-alcoholic beverage, Virtual reality, with strongest over-indexing on Lottery (3.99× the country average).

Demographically, the Pingu audience skews balanced with an average age of 46.4, and over-indexes on personality traits such as Individualism, Spirituality.

The typical Pingu fan in United States is balanced, around 46.4 years old, with strong Individualism tendencies and a notable affinity for Lottery.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
647K
in United States
Gender
45.3%♀
54.7% male
Age
46.4
average years
Country rank
#31408
among all objects in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Pingu viewers

45.3% are female, 54.7% are male, average age 46.4.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Pingu audience in United States
MetricValue
Female45.3%
Male54.7%
Average age46.4
Estimated audience size647,485
Fig. 03

Age distribution

Ø 46.4
average years
Age distribution of the Pingu audience in United States
Age bracketShare%
16-2410%
25-346%
35-4419%
45-5435%
55+29%
Fig. 04

Worldwide distribution

15.0%

of the worldwide Pingu audience comes from United States.

Worldwide audience distribution share by country for Pingu
CountryShare
United States15.0%
China7.4%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pingu fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.57×
02Washington~20K1.53×
03Oregon~10K1.39×
04Massachusetts~20K1.32×
05Connecticut~9K1.23×
06New York~50K1.22×
07Utah~8K1.22×
08Texas~50K1.21×
09Hawaii~3K1.18×
10New Jersey~20K1.15×
11Virginia~20K1.14×
12Nevada~7K1.13×
13Illinois~30K1.10×
14Arizona~20K1.10×
15Maryland~10K1.08×
16Rhode Island~2K1.08×
17Alaska~1K1.07×
18New Hampshire~3K1.05×
19Florida~40K1.03×
20Pennsylvania~30K1.02×
21Washington, District of Columbia~1K1.02×
22North Carolina~20K1.01×
23Michigan~20K1.01×
24Maine~3K1.01×
25Vermont~1K1.01×
26Minnesota~10K1.00×
27Indiana~10K0.98×
28Kentucky~9K0.98×
29Wisconsin~10K0.95×
30Georgia~20K0.94×
31New Mexico~4K0.94×
32Idaho~3K0.94×
33Delaware~2K0.94×
34Ohio~20K0.93×
35Colorado~10K0.91×
36Oklahoma~7K0.91×
37Kansas~5K0.89×
38West Virginia~3K0.89×
39Tennessee~10K0.87×
40Arkansas~5K0.86×
41Nebraska~3K0.86×
42Missouri~10K0.84×
43North Dakota~1K0.83×
44Montana~2K0.82×
45South Carolina~9K0.81×
46Louisiana~7K0.79×
47Iowa~5K0.78×
48Alabama~7K0.77×
49South Dakota~1K0.77×
50Mississippi~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Pingu, United States
0.73×1.00×1.57×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pingu audience vs. the country average
#·InterestCategoryAffinity×
01LotteryGames3.99×
02Non-alcoholic beverageFood & Beverages3.64×
03Virtual realityTechnology & Electronics3.36×
04Internet celebrityInternet & Social Media2.84×
05Cloud computingTechnology & Electronics2.74×
06Burger KingFood & Beverages2.59×
07Vehicle insuranceCars & Mobility2.57×
08Public transportCars & Mobility2.45×
09Britney SpearsMusic & Radio2.42×
10RedditInternet & Social Media2.40×
11ZooKids & Family2.36×
12FedExBusiness & Career2.31×
13Solar energyHome & Garden2.19×
14McDonald'sFood & Beverages1.83×
15Horror moviesMovies & TV1.73×
16PinterestInternet & Social Media1.71×
17TelecommunicationTechnology & Electronics1.67×
18Nonprofit organizationPolitics & Society1.65×
19ReligionBusiness & Career1.58×
20VeganismFood & Beverages1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pingu audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pingu audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY1.66×
SpiritualityBALANCE1.58×
TraditionCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pingu audience vs. the country average · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.42×
Risk AppetiteTHRILL0.45×
Family OrientationCONSERVATISM0.50×
0×1.00× baseline2×
Appendix

Explore more audiences

More Animation audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Pingu over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/pingu-43803” · Methodology