Rascasse Audience Intelligence

Pingu Audience in United States

A data profile of the people who buy, follow and care about Pingu in United States — modelled from more than twelve digital signal sources. Pingu has an estimated audience of 647,485 people in United States.

#135among Animation in United States#2681among Movie / TV Show / Series in United States#5851in Movies & TV

The average Pingu fan in United States is 45.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Burger King, Reddit, Cloud computing, with strongest over-indexing on Burger King (2.59× the country average).

Demographically, the Pingu audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Individualism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pingu fan in United States is balanced, around 45.7 years old, with strong Individualism tendencies and a notable affinity for Burger King.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pingu profile in United States.

Audience size
647K
in United States
Gender
45.3%♀
54.7% male
Age
45.7
average years
Country rank
#31364
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pingu viewers

45.3% are female, 54.7% are male, average age 45.7.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Pingu audience in United States
MetricValue
Female45.3%
Male54.7%
Average age45.7
Estimated audience size647,485
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Pingu audience in United States
Age bracketShare%
16-1910%
20-296%
30-3919%
40-4935%
50+29%
Fig. 04

Worldwide distribution

15.1%

of the worldwide Pingu audience comes from United States.

Worldwide audience distribution share by country for Pingu
CountryShare
United States15.1%
China7.5%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pingu audience in United States is strongest.

Fig. 05

Top regions by affinity

Pingu fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.57×
02Washington~20K1.53×
03Oregon~10K1.39×
04Massachusetts~20K1.32×
05Connecticut~8K1.23×
06New York~40K1.22×
07Utah~7K1.22×
08Texas~70K1.21×
09Hawaii~3K1.18×
10New Jersey~20K1.15×
11Virginia~20K1.14×
12Nevada~7K1.13×
13Illinois~20K1.10×
14Arizona~10K1.10×
15Maryland~10K1.08×
16Rhode Island~2K1.08×
17Alaska~1K1.07×
18New Hampshire~3K1.05×
19Florida~50K1.03×
20Pennsylvania~20K1.02×
21Washington, District of Columbia~2K1.02×
22North Carolina~20K1.01×
23Michigan~20K1.01×
24Maine~2K1.01×
25Vermont~1K1.01×
26Minnesota~9K1.00×
27Indiana~10K0.98×
28Kentucky~8K0.98×
29Wisconsin~9K0.95×
30Georgia~20K0.94×
31New Mexico~3K0.94×
32Idaho~3K0.94×
33Delaware~2K0.94×
34Ohio~20K0.93×
35Colorado~9K0.91×
36Oklahoma~7K0.91×
37Kansas~5K0.89×
38West Virginia~3K0.89×
39Tennessee~10K0.87×
40Arkansas~5K0.86×
41Nebraska~3K0.86×
42Missouri~9K0.84×
43North Dakota~1K0.83×
44Montana~1K0.82×
45South Carolina~8K0.81×
46Louisiana~7K0.79×
47Iowa~4K0.78×
48Alabama~7K0.77×
49South Dakota~1K0.77×
50Mississippi~4K0.73×
Fig. 06

Affinity by region

Affinity by region — Pingu, United States
0.73×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pingu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pingu audience
#·InterestCategoryAffinity×
01LotteryGames3.99×
02Non-alcoholic beverageFood & Beverages3.64×
03Virtual realityTechnology & Electronics3.36×
04Internet celebrityInternet & Social Media2.84×
05Cloud computingTechnology & Electronics2.74×
06Burger KingFood & Beverages2.59×
07Vehicle insuranceCars & Mobility2.57×
08Public transportCars & Mobility2.45×
09Britney SpearsMusic & Radio2.42×
10RedditInternet & Social Media2.40×
11ZooKids & Family2.36×
12FedExBusiness & Career2.31×
13Solar energyHome & Garden2.19×
14McDonald'sFood & Beverages1.83×
15Horror moviesMovies & TV1.73×
16PinterestInternet & Social Media1.71×
17TelecommunicationTechnology & Electronics1.67×
18Nonprofit organizationPolitics & Society1.65×
19ReligionBusiness & Career1.58×
20VeganismFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pingu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pingu audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.66×
SpiritualityBALANCE1.58×
TraditionCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pingu audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.42×
Risk AppetiteTHRILL0.45×
Family OrientationCONSERVATISM0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pingu have in United States?

Pingu has an estimated audience of 647,485 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pingu viewers?

45.3% of Pingu fans are female, 54.7% are male, with an average age of 45.7 years.

03

Which brands do Pingu fans like most?

Pingu fans show strongest brand affinity for Burger King (2.59×), Reddit (2.4×), and Cloud computing (2.74×) over the country average.

04

Where do Pingu fans live in United States?

Pingu fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Pingu fans also like?

Beyond Pingu itself, the audience over-indexes on Reddit (2.4×), Cloud computing (2.74×), Pinterest (1.71×), and Virtual reality (3.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pingu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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