Which Formula 1 team has the most fans in the US in 2026?
Every Formula 1 team ranked by estimated active US fanbase, from anonymized search-behavior signals. Red Bull Racing leads with approximately 3.5M engaged fans. Average age and female share per team are shown — F1 has shifted sharply on both in the US since 2020.
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For marketing, sponsorship & live-entertainment teams
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Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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Formula 1 teams ranked by US fanbase
| Rank | Name | US fanbase | Avg age | Female share |
|---|---|---|---|---|
| 1 | RRed Bull Racing | 3.5M | 35.1 | 19.4% |
| 2 | SScuderia Ferrari | 2.9M | 35.9 | 28.1% |
| 3 | MMercedes AMG Petronas F1 | 2.6M | 35.8 | 28.7% |
| 4 | MMcLaren F1 | 1.1M | 36.4 | 28.7% |
| 5 | CCadillac F1 | 1.1M | 39.5 | 28.6% |
| 6 | WWilliams Grand Prix Engineering | 469k | 35.9 | 25.8% |
| 7 | HHaas F1 | 437k | 38.3 | 26.5% |
| 8 | AAston Martin F1 | 272k | 38.5 | 28.1% |
| 9 | AAlpine F1 | 218k | 37.3 | 26.9% |
| 10 | RRacing Bulls | 120k | 37.4 | 29.3% |
| 11 | KKick Sauber | 58k | 34.4 | 25.0% |
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Click any entry to see demographics, top regions, peer affinities and psychographics for that audience.
Open audience directory →Frequently asked questions
Which F1 team has the most fans in the US in 2026?
Red Bull Racing has the largest measured US fanbase with approximately 3.5M active fans over the trailing 12 months.
Why rank F1 teams by US audience specifically?
Because Formula 1's commercial growth story is the US market, and a team's global fanbase says little about its reach there. Audience is computed per country for exactly this reason.
Is this drivers or teams?
Teams. Driver audiences are measured separately and frequently exceed their team's, which is itself a finding worth checking before a partnership is priced against team reach.
Why is the female share interesting in this category?
Because it has moved considerably in the US since 2020, and it is the split most often assumed rather than measured in motorsport briefs.
How often is the ranking updated?
Quarterly. Race weekends produce visible movement.
Using this ranking for sponsorship & media planning
Rankings like this are the starting point for commercial questions: Which audiences match a brand's target group? How does a rights holder's fanbase compare to its league peers? Where does a media plan reach the most engaged fans? Rascasse combines audience size with demographics, regional distribution and brand affinities — the full dataset behind this page is available in the Rascasse Solution, including exports and benchmarking.
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