Which newspaper has the largest audience in the US in 2026?
The 25 largest newspaper titles by estimated active US audience, from anonymized search-behavior signals. USA Today leads with approximately 35M people. Average age and female share per title are shown.
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Top 25 newspapers by US audience
| Rank | Name | US audience | Avg age | Female share |
|---|---|---|---|---|
| 1 | UUSA Today | 35M | 41.6 | 54.3% |
| 2 | TThe New York Times | 33M | 42.4 | 57.8% |
| 3 | DDaily Mail | 32M | 42.2 | 55.1% |
| 4 | NNew York Post | 27M | 43.8 | 55.9% |
| 5 | TThe Washington Post | 20M | 44.8 | 49.1% |
| 6 | TThe Guardian | 8.4M | 40.6 | 50.3% |
| 7 | TThe Atlantic | 6.7M | 46.2 | 54.2% |
| 8 | TThe Independent | 5.8M | 43.2 | 54.3% |
| 9 | TThe Raw Story | 5.4M | 43.6 | 65.7% |
| 10 | TThe Times of India | 4.6M | 35.8 | 48.4% |
| 11 | DDemocrat and Chronicle | 3.8M | 44.3 | 61.6% |
| 12 | FFocus | 3.6M | — | — |
| 13 | TThe Washington Examiner | 3.5M | 51.1 | 33.7% |
| 14 | AAlgemeen Dagblad | 3.3M | 39.0 | 44.3% |
| 15 | TThe Standard (Hong Kong) | 2.9M | 38.3 | 100.0% |
| 16 | CChicago Tribune | 2.8M | 44.9 | 46.7% |
| 17 | DDernières Nouvelles d'Alsace | 2.8M | 44.0 | 52.9% |
| 18 | RResumé (magazine) | 2.8M | 32.4 | 45.5% |
| 19 | TThe Jerusalem Post | 2.8M | 43.1 | 53.5% |
| 20 | SStar Tribune | 2.8M | 44.4 | 55.4% |
| 21 | FFinancial Times | 2.7M | 38.7 | 47.2% |
| 22 | TThe Times | 2.5M | 41.5 | 63.1% |
| 23 | NNow (newspaper) | 2.5M | 32.1 | 36.2% |
| 24 | TTallahassee Democrat | 2.5M | 42.1 | 57.3% |
| 25 | TThe Stranger (newspaper) | 2.5M | 38.5 | 56.4% |
Explore the full audience profile
Click any entry to see demographics, top regions, peer affinities and psychographics for that audience.
Open audience directory →Frequently asked questions
Which newspaper has the largest US audience in 2026?
USA Today has the largest measured audience with approximately 35M people showing active interest over the trailing 12 months.
Is this circulation?
No. Circulation counts printed copies and paid subscriptions, which now describes a small and shrinking part of a title's reach. This measures people showing active interest in the title, print and digital together.
Why do British titles appear in a US ranking?
Because audience is measured by where the readers are, not where the title is published. Several UK titles have substantial US readerships, which is exactly the kind of fact a media plan built on circulation data would miss.
Can I compare a newspaper against a TV channel?
Yes. Audience size is computed identically across media properties, so titles, channels and podcasts can be compared directly.
How often is this ranking updated?
Quarterly, from the latest search-behavior data.
Using this ranking for sponsorship & media planning
Rankings like this are the starting point for commercial questions: Which audiences match a brand's target group? How does a rights holder's fanbase compare to its league peers? Where does a media plan reach the most engaged fans? Rascasse combines audience size with demographics, regional distribution and brand affinities — the full dataset behind this page is available in the Rascasse Solution, including exports and benchmarking.
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