Which newspaper has the largest audience in the US in 2026?
The 25 largest newspaper titles by estimated active US audience, from anonymized search-behavior signals. USA Today leads with approximately 30M people. Average age and female share per title are shown.
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Top 25 newspapers by US audience
| Rank | Name | US audience | Avg age | Female share |
|---|---|---|---|---|
| 1 | UUSA Today | 30M | 40.9 | 54.3% |
| 2 | DDaily Mail | 29M | 41.5 | 55.1% |
| 3 | TThe New York Times | 23M | 41.7 | 57.8% |
| 4 | NNew York Post | 22M | 43.1 | 55.9% |
| 5 | TThe Washington Post | 19M | 44.1 | 49.1% |
| 6 | TThe Independent | 9.8M | 42.5 | 54.3% |
| 7 | TThe Guardian | 8.5M | 39.9 | 50.3% |
| 8 | TThe Atlantic | 6.3M | 45.4 | 54.2% |
| 9 | TThe Raw Story | 5.2M | 42.9 | 65.7% |
| 10 | DDemocrat and Chronicle | 4.9M | 43.6 | 61.6% |
| 11 | TTallahassee Democrat | 3.4M | 41.4 | 57.3% |
| 12 | EEenadu | 3.3M | 36.3 | 26.3% |
| 13 | FFocus | 3.3M | — | — |
| 14 | TThe Washington Examiner | 3.3M | 50.3 | 33.7% |
| 15 | DDaily News and Analysis | 3.1M | 40.0 | 37.9% |
| 16 | DDaily Mirror | 3M | 39.9 | 58.2% |
| 17 | AAlgemeen Dagblad | 3M | 38.2 | 44.3% |
| 18 | SStar Tribune | 3M | 43.7 | 55.4% |
| 19 | TThe Times | 2.8M | 40.8 | 63.1% |
| 20 | TThe Jerusalem Post | 2.8M | 42.3 | 53.5% |
| 21 | FFinancial Times | 2.8M | 38.0 | 47.2% |
| 22 | DDaily Express | 2.8M | 47.6 | 67.4% |
| 23 | CChicago Tribune | 2.7M | 44.2 | 46.7% |
| 24 | TThe Standard (Hong Kong) | 2.7M | 37.6 | 100.0% |
| 25 | RResumé (magazine) | 2.7M | 31.6 | 45.5% |
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Open audience directory →Frequently asked questions
Which newspaper has the largest US audience in 2026?
USA Today has the largest measured audience with approximately 30M people showing active interest over the trailing 12 months.
Is this circulation?
No. Circulation counts printed copies and paid subscriptions, which now describes a small and shrinking part of a title's reach. This measures people showing active interest in the title, print and digital together.
Why do British titles appear in a US ranking?
Because audience is measured by where the readers are, not where the title is published. Several UK titles have substantial US readerships, which is exactly the kind of fact a media plan built on circulation data would miss.
Can I compare a newspaper against a TV channel?
Yes. Audience size is computed identically across media properties, so titles, channels and podcasts can be compared directly.
How often is this ranking updated?
Weekly, from the latest search-behavior data.
Using this ranking for sponsorship & media planning
Rankings like this are the starting point for commercial questions: Which audiences match a brand's target group? How does a rights holder's fanbase compare to its league peers? Where does a media plan reach the most engaged fans? Rascasse combines audience size with demographics, regional distribution and brand affinities — the full dataset behind this page is available in the platform, including exports and benchmarking.
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