Rascasse Audience Intelligence

The Raw Story Audience in United States

A data profile of the people who buy, follow and care about The Raw Story in United States — modelled from more than twelve digital signal sources. The Raw Story has an estimated audience of 5,221,689 people in United States.

#9among Newspaper in United States#167among Website / Newspaper / Magazine in United States#31in News

The average The Raw Story fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include MSNBC, Sustainable energy, Late-night talk show, with strongest over-indexing on MSNBC (6.43× the country average).

Demographically, the The Raw Story audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Individualism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Raw Story fan in United States is more female, around 42.9 years old, with strong Individualism tendencies and a notable affinity for MSNBC.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Raw Story profile in United States.

Audience size
5.2M
in United States
Gender
65.7%♀
34.3% male
Age
42.9
average years
Country rank
#6413
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Raw Story

65.7% are female, 34.3% are male, average age 42.9.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for The Raw Story audience in United States
MetricValue
Female65.7%
Male34.3%
Average age42.9
Estimated audience size5,221,689
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the The Raw Story audience in United States
Age bracketShare%
16-1917%
20-2913%
30-3916%
40-4923%
50+32%
Fig. 04

Worldwide distribution

82.1%

of the worldwide The Raw Story audience comes from United States.

Worldwide audience distribution share by country for The Raw Story
CountryShare
United States82.1%
Canada9.0%
United Kingdom1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Raw Story audience in United States is strongest.

Fig. 05

Top regions by affinity

The Raw Story fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~50K2.01×
02Oregon~100K1.88×
03Maine~30K1.81×
04Minnesota~100K1.73×
05Washington~200K1.71×
06Montana~20K1.56×
07Vermont~10K1.56×
08Arizona~100K1.32×
09Colorado~100K1.24×
10Alaska~10K1.20×
11Wisconsin~90K1.18×
12Missouri~100K1.17×
13Iowa~50K1.16×
14Illinois~200K1.07×
15Pennsylvania~200K1.05×
16Connecticut~50K1.05×
17Massachusetts~100K1.04×
18Nebraska~30K1.03×
19Rhode Island~20K1.02×
20Ohio~200K0.99×
21Washington, District of Columbia~20K0.99×
22Maryland~90K0.98×
23South Dakota~10K0.96×
24Michigan~100K0.94×
25Delaware~10K0.94×
26Kansas~40K0.93×
27Wyoming~7K0.93×
28Nevada~40K0.90×
29Idaho~20K0.90×
30West Virginia~20K0.90×
31Oklahoma~50K0.88×
32Virginia~100K0.85×
33California~500K0.84×
34Florida~300K0.82×
35Kentucky~50K0.82×
36New Hampshire~20K0.82×
37New Jersey~100K0.81×
38Hawaii~20K0.81×
39New York~200K0.79×
40Indiana~70K0.77×
41Tennessee~80K0.76×
42North Carolina~100K0.75×
43South Carolina~60K0.74×
44Georgia~100K0.70×
45Louisiana~50K0.69×
46Arkansas~30K0.64×
47Alabama~40K0.58×
48Texas~200K0.54×
49Mississippi~20K0.50×
50Utah~20K0.41×
Fig. 06

Affinity by region

Affinity by region — The Raw Story, United States
0.41×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Raw Story audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Raw Story audience
#·InterestCategoryAffinity×
01Criticism of religionPolitics & Society15.96×
02Political satireLiterature10.81×
03Late-night talk showMovies & TV8.37×
04IndividualismPolitics & Society7.16×
05MSNBCMovies & TV6.43×
06Human rightsPolitics & Society4.95×
07Sustainable energyHome & Garden4.92×
08Emmy AwardMovies & TV3.90×
09The Washington PostNews3.54×
10Renewable energyBusiness & Career3.47×
11Michelle ObamaPolitics & Society3.33×
12Online newspaperNews2.90×
13ActivismPolitics & Society2.79×
14CBS NewsMovies & TV2.71×
15TMZInternet & Social Media2.34×
16Trader Joe'sShopping2.15×
17GeneticsKids & Family2.07×
18Nonprofit organizationPolitics & Society1.98×
19CNNMovies & TV1.89×
20American AirlinesTravel & Leisure1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Raw Story audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Raw Story audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.17×
SustainabilityBALANCE2.11×
PatriotismCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Raw Story audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.90×
ExtroversionTHRILL0.91×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Raw Story have in United States?

The Raw Story has an estimated audience of 5,221,689 people in United States, concentrated in California and Florida.

02

What is the gender split and age of The Raw Story fans?

65.7% of The Raw Story fans are female, 34.3% are male, with an average age of 42.9 years.

03

Which brands do The Raw Story fans like most?

The Raw Story fans show strongest brand affinity for MSNBC (6.43×), Sustainable energy (4.92×), and Late-night talk show (8.37×) over the country average.

04

Where do The Raw Story fans live in United States?

The Raw Story fans in United States are most concentrated in California (reach ~500K), Florida (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Raw Story fans also like?

Beyond The Raw Story itself, the audience over-indexes on Sustainable energy (4.92×), Late-night talk show (8.37×), Political satire (10.81×), and Individualism (7.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in United States

See The Raw Story audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Raw Story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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