The Raw Story Audience in United States

The Raw Story has an estimated audience of 5,119,321 people in United States. 65.7% are female, 34.3% are male, average age 42.9. Top regions: California, Florida, Texas. Top brand affinities: MSN, Capital One, Aubrey Plaza, Google Maps, Indeed.com.

The average The Raw Story fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include MSN, Capital One, Aubrey Plaza, with strongest over-indexing on MSN (3.48× the country average). Demographically, the The Raw Story audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Individualism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Raw Story fans

Demographic split for The Raw Story audience in United States
MetricValue
Female65.7%
Male34.3%
Average age42.9
Estimated audience size5,119,321

Audience persona

The typical The Raw Story fan in United States is more female, around 42.9 years old, with strong Individualism tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for The Raw Story in United States
RegionReachAffinity
California506,5090.9×
Florida283,0750.82×
Texas262,0060.6×
New York245,1040.86×
Illinois195,4991.15×
Washington185,1651.8×
Pennsylvania180,0741.04×
Ohio167,5241.06×
Arizona149,7431.43×
Michigan131,6640.98×
Minnesota130,0311.77×
North Carolina121,4850.79×
Georgia119,7260.76×
Oregon115,0061.96×
Massachusetts112,5781.12×
Virginia111,0560.89×
New Jersey108,7810.84×
Colorado100,7701.25×
Missouri97,8321.19×
Tennessee84,1480.82×
Maryland84,1080.96×
Wisconsin83,9261.09×
Indiana72,2750.77×
South Carolina56,2530.73×
Oklahoma54,3060.96×
Connecticut53,3711.04×
Iowa51,2221.21×
Kentucky50,0940.78×
Louisiana49,0350.74×
New Mexico47,7511.86×
Nevada46,9150.95×
Alabama42,6270.6×
Kansas39,6930.98×
Maine32,5911.78×
Arkansas27,4900.65×
Nebraska25,6501×
Mississippi21,1800.5×
Idaho20,8120.81×
Montana18,9141.33×
Utah17,3820.38×
New Hampshire17,1660.85×
Rhode Island16,9381.04×
West Virginia16,8600.71×
Hawaii15,9250.72×
Washington, District of Columbia15,5371.01×
Vermont13,0161.45×
Delaware12,4990.88×
South Dakota11,6010.98×
Alaska9,7890.89×
Wyoming6,2780.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Raw Story audience
BrandAffinityCategory
MSN3.48×News
Capital One3.13×Business & Career
Aubrey Plaza8.93×Movies & TV
Google Maps2.81×Internet & Social Media
Indeed.com2.79×Business & Career
Dots (video game)17.85×Games
Sustainable energy4.25×Home & Garden
Bruce Willis4.18×Movies & TV
Fine Wine & Good Spirits11.03×Shopping
CNN1.88×Movies & TV
Staples (Canada)2.74×Business & Career
Beetlejuice2.52×Movies & TV
Political satire8.29×Literature
Activism2.64×Politics & Society
Real property2.65×Home & Garden
CarGurus2.79×Cars & Mobility
Horoscope4.45×Health
American Airlines1.85×Travel & Leisure
Renewable energy2.95×Business & Career
LinkedIn1.71×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Raw Story audience
TraitClusterScore
IndividualismJOY1.94
SustainabilityBALANCE1.8
PatriotismCONSERVATISM1.78
Community OrientationOPEN1.46
Risk AppetiteTHRILL1.43
Early Adopter MentalityPOWER1.38

Worldwide distribution

Worldwide audience distribution share by country for The Raw Story
CountryShare
United States81.8%
Canada9.3%
United Kingdom1.4%

See The Raw Story audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Raw Story have in United States?

The Raw Story has an estimated audience of 5,119,321 people in United States, concentrated in California and Florida.

What is the gender split and age of The Raw Story fans?

65.7% of The Raw Story fans are female, 34.3% are male, with an average age of 42.9 years.

Which brands do The Raw Story fans like most?

The Raw Story fans show strongest brand affinity for MSN (3.48×), Capital One (3.13×), and Aubrey Plaza (8.93×) over the country average.

Where do The Raw Story fans live in United States?

The Raw Story fans in United States are most concentrated in California (reach 506,509), Florida (reach 283,075), and Texas (reach 262,006). These three regions account for the largest share of the active audience.

What other brands do The Raw Story fans also like?

Beyond The Raw Story itself, the audience over-indexes on Capital One (3.13×), Aubrey Plaza (8.93×), Google Maps (2.81×), and Indeed.com (2.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Raw Story. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.